Message About Solving Problems Instead Of Promoting Services

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 107: Craft A Memorable Customer Experience With Personalization

Ep 107: Craft A Memorable Customer Experience With Personalization

by Brad Friedman

Craft A Memorable Customer Experience With Personalization

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Rasmus Houlind as they chat about the importance of personalization in omnichannel marketing and how it affects the customer experience.

Rasmus Houlind is an expert in Personalization and Omnichannel Marketing. With multiple best-selling books behind him, he is an author and sought after keynote speaker.

Rasmus brings a wealth of knowledge and experience to his talks. He is passionate about helping companies create the best possible personalized customer experience and achieve marketing success through omnichannel marketing and personalization.

In this Episode:

Rasmus discuss the importance of determining which message you want to get in front your audience.
Rasmus talks about the importance of defining and knowing who your audience is.
Rasmus discusses the importance of understanding your customers' journey.
Rasmus talks about the importance of personalization in your marketing.
Rasmus also talks about the importance of having an omnichannel mindset.

Quotes from this Episode:
“I think the first thing to consider when you want to work with personalization, is which message would you like to deliver and put in front of whom?” – Rasmus Houlind
“Make sure that you just don't create an okay, a frictionless experience. But you actually create one that is delightful and insightful and enjoyable and memorable.” – Rasmus Houlind
“You'll ultimately end up with the emotional loyalty and not just a transaction here and there.” – Rasmus Houlind
“I think research shows that you have around max two seconds of people's attention span before they left swipe and then the email is out of the inbox.” – Rasmus Houlind
“I really think great personalization is about getting all the the four corners together.” – Rasmus Houlind
“So I think that you just really need to consider not only how to provide the best offer, but provide the best experience for the customers.” – Rasmus Houlind

Resources:

Rasmus Houlind:
LinkedIn: Rasmus Houlind
Facebook: Agillic
X: Rasmus Houlind
Instagram: Rasmus Houlind
YouTube: Agillic
Website: Agillic

Books:
Hello $FirstName
Free abstract of Hello $FirstName
Make it All About Me

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 106: Turning Your Thoughts Into Revenue Generating Words

Ep 106: Turning Your Thoughts Into Revenue Generating Words

by Brad Friedman

Turning Your Thoughts Into Revenue Generating Words

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Matt Banker, Founder and Lead Strategist at Benchmark Growth Marketing, dive deep into the concept of translating thoughts into words that generate revenue for accounting firms.

Matt is the founder and lead strategist at Benchmark Growth Marketing, a marketing agency specifically for B2B accounting firms. Matt started designing and building websites at a small agency, and he grew frustrated that there wasn’t a better way to create content for
a website. It didn’t make sense to ask the client to decide what the site should say. After all, they weren’t marketing experts. Super smart people often have the most trouble translating their thoughts into words that the rest of us can understand. This tendency carries through to business owners and how they try to market their companies.

Matt brings a ‘words first’ approach to marketing because his superpower is the ability to help business owners communicate more clearly. He works with executive teams and marketing teams to build alignment and buy-in so everyone is rowing in the same direction.

These days Matt focuses his efforts on serving a narrow niche: accounting firms. With a background in fine arts, he is the Yin to a number-cruncher’s Yang. He helps them build marketing engines that work to grow their firms.

In this Episode:

Matt talks about how his degree in Fine Arts (Installation Sculpture) transfer over to a career in marketing for accountants.
Matt thinks marketing and fine arts is like the same skillset, just moving in different directions.
Matt shares his insight into the benefits of niching down and marketing to a very narrow and defined niche.
Matt discusses the hard work necessary to drive qualified leads to your website and business.
Matt also discusses his thoughts on the need to have a marketing budget.

Quotes from this Episode:
“It seems like a lot of times you're trying to take like normal, banal things and kind of obscure it and make it more interesting.” – Matt Banker
“If you're a generalist firm, the thing is, you really need to focus on your local market.” – Matt Banker
“Don't send good traffic to a bad website.” – Matt Banker
“I think one of the big mistakes a lot of small businesses make is that they haven't actually built a marketing budget or a way to fund marketing in an ongoing way.” – Matt Banker
“Marketing isn't a light switch that you just flip on and off when you need the leads.” – Matt Banker
“I like to think marketing is it's like a hypothesis. Right? Like you're testing a theory.” – Matt Banker
“You have to be aware that when people are in the most pain, that's when they're most ready to spend money to hire you.” – Matt Banker

Resources:

Matt Banker
LinkedIn: Benchmark Growth Marketing
LinkedIn: Matt Banker
X: Matt Banker
Website: Benchmark Growth Marketing

Books we Discussed
Building A Story Brand
They Ask, You Answer

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 105: The Secret Sauce To Success In A Competitive Market

Ep 105: The Secret Sauce To Success In A Competitive Market

by Brad Friedman

The Secret Sauce To Success In A Competitive Market

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and John Gumas as they chat about how your small business can stand out and compete with larger businesses in the same space.

John Gumas is a veteran of the branding, advertising, and interactive marketing industry, John founded Gumas Advertising in 1984. Today, the award-winning firm is consistently named one of the top branding and interactive marketing firms by the California Business Times. John is recognized as one of the country’s foremost authorities on Challenger Brand Marketing®. He is the author of two books “Marketing Smart” and “Challenger Brand Marketing” which describe how challenger brands can effectively develop marketing strategies to take on their larger competitors. In addition, John has been an adjunct professor of branding, advertising, and interactive marketing, a sought-after speaker, and a regular columnist for several publications and blogs.

In this Episode:

John talks about what it means to be a “Challenger Brand.” A term he trademarked. .
John explains the 5-step process he takes his clients through.
John tells us all outbound marketing should be done to people who don't know who you are.
John talks about the Challenger Brand not having enough money to create the perfect marketing program.
John also talks about being hugely in favor of using vehicles that we can track.

Quotes from this Episode:
“Don't go head to head. That's the first thing I'd tell you to do because if you go head to head, the person with the most resources wins.” – John Gumas
“Guessing is the most dangerous thing a Challenger Brand can ever do.” – John Gumas
“Not once in 40 yers has what our customers thought they need to say to get a prospective new customer to use them, been what that prospective customer needs to hear them say.” – John Gumas
“So you really need to understand what your prospect needs to hear to get the conversation started.” – John Gumas
“So what they need to do is create the ideal marketing program based on the resources they have to spend.” – John Gumas
“The strategy now is how do you sell without selling?” – John Gumas

Resources:

John Gumas:
LinkedIn: John Gumas
LinkedIn: Gumas Advertising
Facebook: Gumas Advertising
X: John Gumas
Instagram: Gumas Advertisng
YouTube: Gumas Advertising
Website: Gumas Advertising

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 104: Uncovering The Secrets Of Feng Shui – How Your Space Impacts Your Success

Ep 104: Uncovering The Secrets Of Feng Shui – How Your Space Impacts Your Success

by Brad Friedman

Uncovering The Secrets Of Feng Shui - How Your Space Impacts Your Success

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Danijela Saponjic discuss the importance of harnessing our own energy, as well as the energy in our spaces, to be successful and live a fulfilling life.

Danijela is an esteemed Feng Shui & Space Healing Master renowned for her unique approach that seamlessly merges the best practices of both modalities. With over 20 years of experience, she has established herself as a transformative force in the industry. She is dedicated to consulting businesses and homeowners, purifying energy fields, and creating harmonious spaces that thrive and evolve. As the founder of the prestigious School of Spiritual Design, Danijela extends her expertise by teaching Feng Shui and Space Healing, empowering aspiring practitioners to tap into their intuitive abilities and make a meaningful impact in their clients’ lives.

In addition to her mastery of Feng Shui and Space Healing, Danijela excels in various other roles. As a CEO and investor, she demonstrates exceptional business acumen, successfully navigating the complexities of the corporate world. Beyond her professional accomplishments, she expertly balances her personal and professional responsibilities as a devoted mother to four children, exemplifying resilience, dedication, and a deep understanding of nurturing spaces for growth and well-being.

Danijela’s impact extends further as a mentor, where she leverages the principles of Feng Shui to guide high-level business owners seeking to surpass conventional strategies. Her intuitive guidance and profound knowledge of energy flow enable her clients to unlock their full potential, creating thriving environments that align with their vision and goals. Through her transformative approach and unwavering passion for helping others, Danijela continues to leave a lasting legacy of harmony, balance, and fulfillment in both individuals and spaces.

In this Episode:

Danijela tells us what it means to be a Feng Shui master who also loves working with energy.
Danijela says Feng Shui is a life philosophy.
Danijela talks about the need to de-clutter your space so your Chi has room to flow.
Danijela says we should talk to our space like it was our business partner .
Danijela also talks about her belief that every space has a soul.

Quotes from this Episode:
“I'm like, you know, if they believe it or not, it's 5,000 years old.” – Danijela Saponjic
“And Feng Shui is being expressed how we not only furnish our home, but also what relationship we have to our homes or offices.” – Danijela Saponjic
“And in Feng Shui, we look at the Chi flow to have it balanced and harmonious because we want our space just to be sufficiently permeated with Chi.” – Danijela Saponjic
“And I always say, so if you decide to really move something in your space then just do one thing and sit with it. Just feel into the change.” – Danijela Saponjic
“So create space for the new things you want to invite in your life. This is good because Chi needs space to flow.” – Danijela Saponjic

Resources:

Danijela Saponjic:
LinkedIn: Danijela Saponjic
Facebook: Unfolding Space
X: Danijela Saponjic
Instagram: Danijela Saponjic
Website: Unfolding Space
Unfolding Space welcomes Digital Slice Podcast listeners:Welcome Listeners!

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia