Applying The 80/20 Rule To Dominate Google's Page 1

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 102: Building A Website That Converts

Ep 102: Building A Website That Converts

by Brad Friedman

Building A Website That Converts

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Gaurav Sharma as they chat about building a website that converts. Whether you are in a service industry or e-commerce, Gaurav has some tips to help your website convert.

Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a Google Analytics and Google Ads certified professional.

He has scaled an agency from 5-figure to 7-figure income in just two years. He has increased leads by 10X, conversion rate by 2.8X, and traffic to 300K per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnel, and LinkedIn.

Gaurav contributes to reputable publications like HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch, and many more. He leverages his experience to help SaaS businesses, influencers, local businesses, and e-commerce brands grow their traffic, leads, sales, and authority.

In this Episode:

Gaurav talks about how to improve conversion rates from our website.
Gaurav says some developers and certain website creation sites just don't make your website conversion friendly.
Gaurav shares some helpful information about what's needed on your websiteso it's optimized for conversion.
Gaurav talks about the importance of building trust, so you can sell your products or services.
Gaurav also talks about some brands that build sales by promoting scarcity, and the pros and cons of this strategy.

Quotes from this Episode:
“ So when it comes to e-commerce site, the search bar has to be very prominent so that people can search right away.” – Gaurav Sharma
“So what, who, why. These three things should be very clear on the page. So what products you're offering, what services you're offering, and who you are offering and why you are like different from your competitors.” – Gaurav Sharma
“So, there are certain principles of persuasion that need to be followed in the product pages of an e-commerce website.” – Gaurav Sharma
“So anything that actually helps in decision making should be there on the landing page. We should not give them enough time to think.” – Gaurav Sharma
“Creating a website is not enough. You need to make it conversion friendly, user friendly. The experience has to be very nice because these days people are aware of websites. They know which websites look good, which is like fraud website or scammy website.” – Gaurav Sharma

Resources:

Gaurav Sharma:
LinkedIn: Gaurav Sharma
Facebook: Gaurav Sharma
Twitter: Gaurav Sharma
Instagram: Gaurav Sharma
Website / Blog: Attrock
Website: Gaurav Sharma

Tools we discussed:
TinyImage: TinyImage
Email Subject Line Analyzer: Email Subject Line Analyzer

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 101: Using AI Tools To Generate Marketing Content Ideas At Scale

Ep 101: Using AI Tools To Generate Marketing Content Ideas At Scale

by Brad Friedman

Using AI Tools To Generate Marketing Content Ideas At Scale

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Dustin Stout as they chat about harnessing the power of Artificial Intelligence by just talking to it like we would our own personal assistant. They also talk about Dustin's new tool, Magai, which pulls together the most powerful AI tools into one interface.

Dustin W. Stout is an entrepreneur, digital marketing consultant, speaker, and social media enthusiast. He is passionate about helping others get their story heard. Since starting his blog, Dustin has built a successful career as a full-time digital marketing consultant, providing valuable insights on social media and creativity. His most recent venture, Magai, aims to bring the most powerful AI tools into one beautiful and highly functional interface.

In this Episode:

Dustin talks about a simple way to define artificial intelligence or AI.
There is a discussion about Magai, an AI tool he's developed.
Dustin talks about ways marketers can us AI.
Dustin talks about ChaptGPT just feeling like magic.
We also talk about different kinds of AI models.

Quotes from this Episode:
“AI is the illusion of a thoughtful entity producing whether that's actions or words or visuals that that give us the impression that it has intelligently crafted it.” – Dustin Stout
“Anybody who's been in the, the, the content creation mode for a long time knows that creativity is certainly a limited resource.” – Dustin Stout
“And you can talk with it just like you were talking to a real person and say, I like that one. Let's create some more like that one. Or, I don't like that one.” – Dustin Stout
“Because at the end of the day, if we are still not the most valuable piece of the puzzle, then these things will take our jobs .” – Dustin Stout
“So, that's another reason why I created Magai too, is I didn't wanna be dependent on one AI provider. Cause we know this is gonna be an arms race, right?.” – Dustin Stout

Resources:

Dustin Stout:
LinkedIn: Dustin Stout
Facebook: Dustin Stout
Twitter: Dustin Stout
Instagram: Dustin Stout
YouTube: Dustin Stout
Website: Magai
Website: Dustin Stout

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 100: “They” Said I’d Never Make It To 100!

Ep 100: “They” Said I'd Never Make It To 100!

by Brad Friedman

“They” Said I'd Never Make It To 100!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman as he reminisces about the past 99 episodes of The Digital Slice Podcast and talks a bit about the future of the podcast.

“They” said we'd never make it to 100! “They” said we'd burn out, be unable to find guests and run out of things to talk about. “They” underestimated Brad and his tenaciousness. “They” underestimated those guests who were battling for even one more new listener that could possibly come from The Digital Slice Podcast.

Well, here we are! Have a listen to Episode 100 of The Digital Slice Podcast.

In this Episode:

Brad talks about how grateful he is to all the podcast listeners.
Brad talks about his most favorite episode.
Brad talks about the future of the podcast.

Quotes from this Episode:
“Hardly ever do I hear of anybody who has Covid anymore, but me. Of course it's going to be me.” – Brad Friedman
“Now, I've done some reflecting. I know that sounds hard to believe, but I have, and I'd like to think the past 99 episodes were for your benefit.” – Brad Friedman
“When I began the podcast, I was. Interviewing guests during Facebook Live broadcasts..” – Brad Friedman
“The best part of this is that I'm learning at the same time as you are. Well, I get to do my learning a little bit before you as I'm recording the podcast.” – Brad Friedman
“Now, like I said before, sitting down today, I looked at all 99 podcasts, and as it turns out, my most favorite interview of all…” – Brad Friedman

Resources

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

My Podcast Editor: Audionauts

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 099: Attract Your Ideal Client Like A Magnet

Ep 099: Attract Your Ideal Client Like A Magnet

by Brad Friedman

Attract Your Ideal Client Like A Magnet

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Wendy Barr as they chat about branding, creating your ideal client avatar, training your AI assistant and more.

Wendy Barr is the CEO and Creative Director at Barrcode Branding, a leading branding agency with an innovative approach to human branding. With more than 20 years of experience in the branding industry, Wendy is passionate about helping businesses leverage the power of AI to establish a unique and authentic brand that aligns with their values and connects emotionally with their ideal client.

Wendy has a Master’s degree in branding and design. She has worked with some of the world's leading brands, such as MTV networks, Nickelodeon, RCA Records, Allure Magazine, Rockefeller Center, P Diddy, and more. She is an accomplished stage speaker and enjoys helping brilliant business owners attract their ideal client like a magnet, make more money, and IMPACT the world!

In this Episode:

Wendy talks about the need for business owners to align their value system with their ideal client's value system.
Wendy talks about helping brands develop an emotional connection with their ideal client.
Wendy talks about feeding AI information about your brand so it helps you create content in your brand voice.
Wendy talks about the need to edit every piece of content you use AI to generate.

Quotes from this Episode:
“Branding is a pull tactic. Whereas marketing is a push tactic. It pushes for a call to action, an end result, a sale. Whereas branding, is meant to be an organic natural pull towards your brand by sharing your value system, aligning with your ideal client.” – Wendy Barr
“You have to be able to talk about what value your programs, products, and services bring to the table what problems they solve for that ideal client.” – Wendy Barr
“But all I can say is this. If you have a website. If you have a landing page. If you have a social media presence. They already have access.” – Wendy Barr
“AI is a language tool. She's not actually thinking.” – Wendy Barr
“Branding lives and breathes in the mind of your public. So whatever people are thinking and saying about your brand, that actually is your brand.” – Wendy Barr

Resources:

Wendy Barr:
LinkedIn: Wendy Barr
Facebook: Barrcode Branding
Twitter: Barrcode Branding
Instagram: Barrcode Branding
YouTube: Barrcode Branding
Website: Barrcode Branding
Gift From Wendy: 10 Tips to Activate Your AIBrand Cheatsheet Now!

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia