Ep 064: Using Digital Ads To Expand Your Reach And Explode Your Sales
Ep 064: Using Digital Ads To Expand Your Reach And Explode Your Sales
Using Digital Ads To Expand Your Reach And Explode Your Sales
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Meredith Kallaher as they chat about using Facebook and Instagram ads to expand your business' reach and explode your sales. Meredith talks about how business owners can communicate the value of their offers, move prospects along their customer journey quickly, and much more.
Meredith helps business owners develop and implement marketing strategies that optimize for profit and meet their ideal customers where they are. She helps new and seasoned entrepreneurs effectively communicate the value of their offers and move prospects along their customer journey quickly.
In this Episode:
- Meredith talks about her work primarily with coaches and coarse creators.
- Meredith talked about expanding your reach with Facebook and Instagram ads.
- Meredith talked about teaching doctors how to grow their Instagram presence organically.
- Meredith talked about how much she enjoys working with the numbers you need to analyze when working with digital ads.
- Meredith also talked about ways to work with and around Apple's iOS14.
Quotes from this Episode:
“Verifying your domain and implmenting two-factor authentication are two of the basic things you need to do to get your ads working.” – Meredith Kallaher
“Your email marketing isn't dead.” – Meredith Kallaher
“With iOS14 Facebook doesn't know who is opting in, but they're guessing pretty well.” – Meredith Kallaher
“Anything you tell Facebook we still have access to and we can track it” – Meredith Kallaher
“I think it's worth really investing and growing your organic social media. It's a smart thing to do.” – Meredith Kallaher
Resources:
Meredith Kallaher:
LinkedIn: Meredith Kallaher
Facebook: Meredith Kallaher
Instagram: Meredith Kallaher
Website: Meredith Kallaher
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
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https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
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In mid-November, Facebook announced it would be “reducing overly promotional page posts in news feeds” starting in January. This seems to be just another step toward removing brands from the world's largest social network and / or forcing them to buy more advertising. Facebook's 20% content rule has already made it nearly impossible to boost a post or place an ad (Facebook Advertising Guidelines, Section D). My image with the words “Happy Thanksgiving” was rejected when I tried to boost that post last month. Ridiculous! Now, an arbitrary determination is going to be made by someone who thinks a brand's post is “overly promotional.” 
