I like Facebook. I admit this openly and without coercion from Mark Zuckerberg/Jesse Eisenberg or Columbia Pictures. Why do I like Facebook? Because it’s a great tool for many of my clients. Especially the small to medium size businesses or professionals with small or single-person practices. They work directly with customers, who are almost certainly on Facebook and are using it to research local businesses as well as post photos from their kid’s graduations. (more…)
It is hard to think of a business better suited for social media marketing than a restaurant. It has all the elements of a business-to-consumer (B2C) enterprise. These elements require careful planning regarding social media marketing for restaurants: (more…)
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
One of the reasons social media is so popular with researchers is it provides an opportunity to listen in on conversations, AKA social listening. You should be doing the same with your customers through your website, Facebook page, Twitter feed, and other sites you regularly use. You’d be surprised at how much you can learn by just tying in a hashtag (#) on Twitter and Facebook.
But first, you need to know what to talk about.
You’re investing time—which is money—and possibly actual funds on social media. How do you know what ROI (return on investment) you’re getting for these efforts? Is there a way to measure your social media ROI?
In early 2014, Facebook announced plans to focus on B2B marketing and perhaps challenge LinkedIn’s domination. (more…)
