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The Digital Slice Podcast is brought to you by The Friedman Group, LLC
You already have a Facebook page. What do you need a Facebook Group for? Every business desires to be as close to their audience as possible and social media is a robust tool that can make this happen.
Although not every business should have a Facebook Group, having a group allows for community building and can bring you closer to your target market. The main advantage of having a group is you get to actually talk to, interact with and engage with your audience in an intimate manner. It provides your audience an opportunity for human-to-human interaction that a business page may not allow.
In this way, it is easy for people to trust you and your authenticity in helping them with their challenges. In exchange, you get to collect a wealth of information about your audience. This information can help create a foundation for your content and your overall marketing strategy.
Learn pretty much everything you need to know about Facebook Groups in this episode of The Digital Slice Podcast.
Bella Vasta is the owner of Jump Consulting, a one-woman, dynamic coaching company that invigorates people to leap towards the next level of their pet businesses. Since 2007, Bella has coached pet sitting business owners on systems, processes, leadership, and networking.
She has published a good number of highly comprehensive research on industry-related topics including a book called, “The Four Types of Dogs Every Business Needs: How to Build the Right Team to Grow Your Business and Have a Balanced Life.” The book uses dog breeds as a metaphor for the different personality types as they work together on a team.
Being a trailblazer in the industry, Bella earned the National Pet Sitting Business of the Year award at age 25. She was also featured in Huffington Post, NBC, Entrepreneur, ABC, NPR, and others. She hosts the Bella in your Business podcast which is popular for all kinds of business owners. Bella uses her extensive experience in her coaching, speaking, and consulting work.
In this Episode:
Quotes From this Episode:
“The backyard is your group and the front yard is your page. So why have it? Because it’s more personable. People love to feel safe and like they belong, and that’s what groups do for a brand. It humanizes a brand” - Bella Vasta
“Most people don’t feel comfortable having those intimate conversations on a business page.” - Bella Vasta
“If you have a group, you need to be asking the right kinds of questions.” - Bella Vasta
“It’s just a content goldmine, those three questions, if you position it right. Make those questions so that they serve your business because it’s so valuable.” - Bella Vasta
“Your people are gonna tell you what they need from you if you ask.” - Bella Vasta
“I have multiple groups and I can tell you I’ve had two products this year that I’ve completely sold out just in my mastermind group.” - Bella Vasta
“If you can’t be disciplined with it, have a plan for it, don’t do it.” - Bella Vasta
“The cool thing about a group is that they’re also gonna kinda tell you what you want.” - Bella Vasta
“Facebook wants to create an engaging audience and great experience on Facebook. They want you to interact with each other.” - Bella Vasta
“It’s not talking at them. It’s getting everyone to talk within each other and support each other too.” - Bella Vasta
“If you have a successful business in 2, 3, 5, 10, 15 years, somewhere in there, you’re going to need to step out of your business for yourself, for your own sanity.” - Bella Vasta
Resources:
Bella Vasta
Twitter: @Bellas_Pets
Facebook: @BellaVasta1
LinkedIn: @BellaVasta
Website: jumpconsulting.net
Website: bellavasta.com
Book: The Four Types of Dogs Every Business Needs
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Can Facebook Live help you grow your business? The answer is a resounding “YES.” Facebook Live is one social media tool you can use in a lot of ways to attract a new audience, build engagement, and create your very own tribe.
First off, you just have to cast off your fear of making mistakes because as you will discover later on, you will be bound to make them if you keep practicing going live. The advantage is that, it will show your human side and help you attract even more people who will be able to relate with you.
Of course, you must plan your topics religiously as well as schedule activities before, during, and after your broadcast to use your live videos strategically. It is important to prepare for them to make each episode worth it. Anyway, after you’re done with your live broadcast, you will be able to repurpose your content and get more mileage out of your video.
So much to discover about Facebook Live in this episode of The Digital Slice Podcast!
Stephanie Liu is a ball of energy especially when it comes to the things she is very passionate about. She is an online marketing strategist and live video guru. She prefers to apply her knowledge in human psychology and behavior to her work in the advertising world.
Previously, she worked for a leading San Diego ad agency, led paid search advertising campaigns, and launched powerful campaigns both for small businesses and huge corporations alike. PR Daily and Online Marketing Media And Advertising or OMMA has recognized her amazing work and have afforded her awards.
Stephanie hosts a live show on Facebook called Lights, Camera, Live and features the best marketers in the industry. She also offers a highly interactive course online by the same name, Lights, Camera, Live, which educates learners on how to turn ideas, skills, and experience into their very own enthralling livestream. Stephanie is one of the speakers at the Social Media Marketing World 2019 in San Diego, being one of the world’s top live video speakers.
In this Episode:
Quotes from this Episode:
“When I’m really interested in something, I get really geeky about it.” - Stephanie Liu
“Once you practice with live video and you figure out all the different hacks, you eventually become the expert.” - Stephanie Liu
“Facebook is really pushing for live video. They know that live video is gonna drive more engagement and more interactions.” - Stephanie Liu
“If you have like a well-thought out strategy and promotional plan for before, during, and after, you can get the engagement that you really want.” - Stephanie Liu
“The only reason why I go live twice a month is because I spend a lot of time and effort in promoting one episode.” - Stephanie Liu
“Live video is a money maker for me.” - Stephanie Liu
“Video just helps you resonate and build rapport with your audiences a lot faster.” - Stephanie Liu
“You’re gonna attract your tribe with your personality.” - Stephanie Liu
“For those of you that want the benefit of live video but are uncomfortable being live right then and there, [Facebook] Premiere gives you the option to take pre-recorded videos and then publish them as if they were a live video.” - Stephanie Liu
“I am the ultimate hype person in terms of getting people pumped up about live video.” –
Stephanie Liu
“The more polished you are, the more fake it feels” - Stephanie Liu
Resources:
Stephanie Liu
Twitter: @heystephanie
Facebook: @heystephanieliu
LinkedIn: Stephanie Liu
Websites: heystephanie.com
Social Media Lab: Lights Camera Live
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
![[PODCAST] Using Facebook Groups To Grow Your Business](https://friedmansocialmedia.com/wp-content/uploads/2018/12/Episode-31_560.png)
How intimate and authentic can you get with your target audience? Thanks to social media, the gap has now been bridged between the seller and the customer; the business owner and the consumer; and the individual practitioner with the client. In this episode of The Digital Slice Podcast, Bella Vasta clues us into all the ways your business can grow using Facebook Groups. (more…)
