Facebook Rolls Out New Advertising Strategy
At this week's “Advertising Week” in New York, Facebook is expected to announce an expandable type of ad along with an analytics tool designed to incent brands to post more compelling content. (more…)
Facebook Rolls Out Major Upgrade At F8
Facebook's annual f8 conference for developers was last week and Mark Zuckerberg made some big announcements regarding Facebook's its latest upgrades. Marketers learned the way users discover brands and engage with them is evolving. And users learned their experience is moving from a list of what happened in the last several minutes to a timeline view of what Facebook believes are the most relevant experiences in a user's life. With this in mind, marketers need to give some thought to how they will work their brand into the user's timeline and increase engagement. (more…)
Back To School Privacy Tips
Image from musicteachershelper.com/blog
The sun is starting to rise later and set earlier. School Zone lights are flashing first thing in the morning and mid-afternoon. Kids must be back in school and spending more time than ever online. Today's students are required to send personal information over the Internet in order to use academic online tools. Today's students are also incredibly active social network users. With all that in mind, some thoughts about privacy are in order. (more…)
Senior Citizens Use Facebook
We found this infographic so interesting we just had to share it with you. Facebook has made it easy for seniors to use. They are able to share experiences with family regardless of where they live. Senior citizens have connected with long-lost and current friends. It's not unusual for a seasoned citizen to spend an hour or so on Facebook on any given day. Take a look at the extent and rate at which seniors are getting involved. (more…)
“Facebook Deals” Is Dead
Facebook Deals was rolled out four months ago to compete with Groupon. Now, Facebook has decided to shut it down. “After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” Facebook told Reuters in a statement. (more…)
