Social media marketing has completely overhauled the way businesses connect and communicate with their prospects, leads and customers. Used properly, social media can help you generate leads for your business. The catch is you must learn how to attract quality leads to you business. If you are already generating leads from social media, but would like to improve the quality of your leads, these tips are for you. (more…)
With close to 2 billion monthly active users, Facebook is perhaps the best social platform to execute your social media marketing goals. Do some research and determine if your target audience actively uses Facebook first. Whether you desire to connect with customers, share your expertise, improve engagement, gain new leads, or close sales, Facebook marketing can help you meet your small business goals and build a strong presence online. (more…)
The internet is more driven by images than ever before and this trend is only getting more pronounced. Image-based platforms such as Instagram and Pinterest are challenging older social media sites while Facebook and Twitter themselves contain more visual content than ever. This means the best way to reach your audience is to master a compelling visual style. Let's explore some of the best techniques for creating visuals for social media. (more…)
In fact, content with relevant images gets 94% more views than content without relevant images and receive more social shares (Source: Hubspot). This statistic is for real, proving that having a visual content plan is vital to attracting qualified prospects to your funnel in generating leads and increasing exposure. (more…)
Staying up-to-date on social media trends is important, so you can develop new tactics for promoting your business and increasing sales. Even if you don't take action on a trend, you will at least be able to spot it if your competition is. Take a look at these social media marketing trends and let us know if you'll be implementing them in 2017: (more…)
