This week’s Guest Post is written by Edward Edwad.
These days, it seems as though everyone is spending all of their time on sites like Facebook or Twitter. Obviously, social media can be a great way to promote your business, but how can you use it effectively? This article will help you develop social media marketing strategies that will yield excellent results. (more…)
The ease of using Facebook and its ability to communicate text, photos, and videos to a potential audience of millions has made it popular with businesses like yours who want to communicate with their customers, prospects and brand advocates. Many of the followers who you've attracted to your page eventually become regular customers. You consider the social media site a useful part of your marketing arsenal. However, Facebook also has several powerful features that can be used to expand your reach. (more…)
IMAGE: Facebook
They're heeere! Well, not quite yet. But as you probably heard, Facebook is officially testing buttons that go beyond the traditional “Like” option. And, it's NOT a “Dislike” button at all. After years of users clamoring for more distinct ways to express themselves, Facebook is finally relenting with its new Reactions tool, currently being tested in both Ireland and Spain.
The new Reaction feature introduces six cartoon emoji: love, haha, yay, wow, sad, and angry. It's only a matter of time before the feature rolls out to audiences worldwide, so let's get a jump start on how Facebook's Reactions will change your social media marketing strategy! (more…)
This week’s Guest Post is written by Cassie Phillips. Cassie likes being on the inside, learning about what is happening next in the technology and online security world.
The Friedman Group knows social media, and it is an honor to be able to share information with their readers about some of the dangers of social media and how to mitigate those dangers. Their website is composed of true professionals giving the best information on the subject, regardless of the scale of your endeavors. For example, this article about the B2B side of the social media marketing equation is a fresh look for businesses. (more…)
Social media marketing for small business is more important today than ever before. There isn't anything customers look for more in a business than trust, credibility, and the ultimate in transparency. Small businesses, however, may think this approach matters more for major corporations where consumers have automatic suspicion about what goes on behind the scenes. If you're a small business owner, you can't assume consumers will place immediate trust in you just because you're an independent business and they can often see and touch the owner. (more…)
