In general, one tends to associate marketing more with products than services. You often hear about companies which make products like clothes, cosmetics, etc. having a marketing department. But you don't always hear about a doctor or a lawyer's office having a marketing department. (more…)
In the world of financial services it is a common misconception when people talk about digital marketing strategies to assume the audience is always your average consumer. The language used and the concepts suggested are usually attuned to draw in everyday people who might be interested in your products or services. However, for many businesses, this approach simply isn't sufficient. (more…)
Since the dawn of the internet, financial services providers have had to deal with strong competition from online services companies. Whether it is banking, insurance, investment, or other financial services, online companies have benefited from technology trends and consumer preferences. Online providers have taken a bite out of financial services companies. Consequently, many traditional companies are turning to inbound marketing to bring value to potential and existing customers. (more…)
Inbound marketing is a technique that works no matter what field you’re engaged in. For financial services providers especially, it’s possible to increase your customer base exponentially by utilizing this method. This is because one of the things that people look for in a financial advisor is reliability. They want to find someone they can trust with their money. As a result, marketing methods which go over the top are generally suspect. Everyone knows that they can’t double or treble their money in a short period of time and they don’t trust people who promise them such things. On the other hand, they are much more likely to trust someone who doesn’t make an obvious effort to lure them in i.e., someone who practices inbound marketing. (more…)
When you’re in the business of providing professional services, you have to approach online marketing in a slightly different way. You don’t usually have the option of setting up an ecommerce enabled website because services, unlike products, can’t be sold online. You have to be there in order to provide them. (more…)
