Ep 166: Unlocking The Science Of Advertising: Tips For Small Businesses

by Brad Friedman

Unlocking The Science Of Advertising: Tips For Small Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Skip Wilson talk about the fact there is actually science behind advertising and the many benefits of a fractional CMO.

Skip Wilson's journey in advertising began at the age of 16 as a copywriter. He was trying to impress a girl, so he started looking for writing jobs. Over the years, he ventured into web design and entrepreneurship, ultimately founding his own web design business. His career took an exciting turn when he joined CNN Special Project while in college and worked on the iReport team, honing his prowess in digital media and building new platforms.

Skip's talents and vision led him to Clear Channel Radio, where he played a pivotal role in establishing and expanding the digital division. His dedication and expertise propelled him to the position of Vice President of Digital Media for iHeartMedia where he worked for over a decade.

Eventually, Skip decided to embark on a new venture, creating DRAFT Media Partners, an advertising execution company that now serves over a hundred clients across four locations. As a bestselling author and the host of “The Advertising Podcast,” Skip Wilson continues to make his mark in the advertising world. In 2023 his company won “Most Intuitive Software Developer” at the Innovation in Business MarTech Awards, and this year they won the top spot as “Best Marketing Software Developer” at that same award show.

Marketing and digital advertising professionals looking to get real, predictable results and improve their business operations will benefit from Skip's expertise and practical insights.

In this Episode:

Skip talks about the pros and cons of having a fractional CMO.
Skip says fractional CMOs make that type of internal help available to more companies.
Skip believes one of the benefits of a fractional CMO is that the business owner is getting an unbiased opinion.
Skip says there is actually a science of advertising.
Skip compares your advertising strategy to dieting and exercise.

Quotes from this Episode:
“Your typical fractional CMO is going to give you the same type of thing as an internal CMO.” – Skip Wilson
“Advertising is getting a specific message to a specific audience to achieve some sort of specific singular result.” – Skip Wilson
“You can just do a quick Google search of what should a click through rate be in your industry? What should a conversion? What should a landing page be converting at?.” – Skip Wilson
“I think the biggest problem when I see business owners doing their own ads, is a reliance on the ad to sell. And no ad could ever sell.” – Skip Wilson
“There's nothing worse than not having solid follow up strategies or not asking for the appointment.” – Skip Wilson

Resources:

Skip Wilson:
LinkedIn: Skip Wilson
LinkedIn: DRAFT Advertising Technology
Facebook: DRAFT Advertising Technology
X: DRAFT Advertising Technology
Instagram: DRAFT Advertising Technology
YouTube: DRAFT Advertising Technology
Website: DRAFT Media Partners

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 078: Marketing That Elicits An Emotion, Wins!

by Brad Friedman | The Digital Slice

Ep 078: Marketing That Elicits An Emotion, Wins!

by Brad Friedman

Marketing That Elicits An Emotion, Wins!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Stephanie Nivinskus as they chat about the tips and tricks business owners need to know to run successful digital marketing campaigns.

Stephanie Nivinskus is the CEO of SizzleForce Marketing, a Fractional CMO agency that services scaling companies. Since 1995 she’s been developing brand-building marketing campaigns that have been used by companies including Starbucks, Quiksilver, The National Football League, and Cox Communications, along with thousands of privately owned companies.

Stephanie has written for Forbes and Entrepreneur magazines and is the author of the international #1 best-seller, Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-Centered Brand And Standing Out In A Noisy World.

Known for her ability to humanize commerce and market products and services in an authentic & powerful way, she delights audiences with attention-grabbing stories and strategies that connect the dots between people and profit. Her raw, heart-centered approach to creating meaningful conversations gives scaling companies a big voice in the marketplace.

Stephanie speaks nationwide. When she’s not helping brands showcase their sizzle, Stephanie is enjoying time with her husband and three teenagers in San Diego.

In this Episode:

Stephanie talks about how the messaging that sticks are the messages that get to your heart, that make you feel something
Stephanie talks common marketing mistakes small business owners make.
Stephanie talks about what should be included in your marketing strategy.
Stephanie talks about how to create credibility and how to differentiate yourself from everybody else.
Stephanie also talks about why people aren't buying what we're selling.

Quotes from this Episode:
“Heart-centered messaging is really focusing on the feelings that people get as a result of doing business with you.” – Stephanie Nivinskus
“I think the biggest mistake, hands down that small business owners make is that they do not plan out their strategy before they jump into their tactics.” – Stephanie Nivinskus
“The first thing you need in your strategy is you need to know exactly who you're talking to.” – Stephanie Nivinskus
“What anybody who is planning a strategy and developing an avatar needs to know is what makes this person buy?” – Stephanie Nivinskus
“And when you try to serve everybody, you resonate with nobody.” – Stephanie Nivinskus

Resources:

Stephanie Nivinskus:
LinkedIn: Stephanie Nivinskus
Facebook: SizzleForce
Instagram: SizzleForce
Website: SizzleForce
Book: Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-
Centered Brand And Standing Out In A Noisy World

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 065: Find Your Purpose, Get Happy And Make The World A Better Place

by Brad Friedman | The Digital Slice

Ep 065: Find Your Purpose, Get Happy And Make The World A Better Place

by Brad Friedman

Find Your Purpose, Get Happy And Make The World A Better Place

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Courtney Smith Kramer as they chat about finding your purpose and how it relates to our quest for happiness. Success is currently defined in today’s paradigm as an outcome of achievement, status and recognition, which of course, we all deserve. Still, without purpose, we are left with a constant chase for happiness. Courtney believes that if we know what our purpose is, or at least what gives us meaning and what we stand for, then we shift the paradigm to be in a self-induced state of happiness that drives decisions to make achievement, status and recognition flow more freely and with greater joy.

Courtney Smith Kramer is one of the only 3% of female creative directors in the United States and was named a “Top 200 Global Marketing Influencer” and “Top 20 Agency Strategy Global Influencer” by Onalytica, a UK-based Influencer firm.

In her career, she has built campaigns for global brands like Plantronics, Cisco, Pitney Bowes, MasterCard, International Culinary Center, IBM and Netflix DVD.com, to name a few. She also served as Global Head of Marketing for the Co-Active Training Institute in a 4-year tenure. Today, Courtney is helping purpose-driven brands as an outsourced Creative Director and CMO, and inspiring positive change by helping leaders realize their own value and worth in the world.

An accomplished creative strategist, writer and designer, she has earned hundreds of creative awards in her career and was featured in the Print International Design Annual. She has served as a juror for numerous ADDY Awards, W3 Awards, Davey Awards and the National Student Advertising Competition (NSAC), and is a former national AAF and World Brand Congress board member.

Courtney has founded two companies with her husband, Bryan Kramer (TED speaker, bestselling author and founder of the H2H Human-to-Human business movement); Silicon Valley marketing consultancy purematter, and H2H Companies, which offers group and private coaching for leaders.

Her first book, “Be Your Creative Sexy Self: Humorous Stories to Help You Live a Happier Life” launched in July 2020 at the #1 spot in Business Humor on Amazon.

Currently, Courtney is working as a fractional and outsourced CMO/Creative Director with purpose-driven companies contributing to solve a greater thing – the environment, self-worth and value, social justice, etc.. But, her true passion is being curious about the things we can’t see but have placed meaning on – spirit, mysteries, universal laws – peppered in with play, adventure and major wanderlust.

In this Episode:

Courtney talks about purpose driven companies
Courtney talked about defining your purpose.
Courtney talked about the importance of know what your guiding light is.
Courtney talked about how to build a brand personality.
Courtney also talked about creativity needs a container, and why group brainstorming is a terrible idea.

Quotes from this Episode:
“And if things matter, then your actions have to follow that belief or that value or that purpose or whatever you're willing to take a stand for instead of complaining about it, or taking inaction about it.” – Courtney Smith Kramer
“If every single person takes responsibility for doing a part, then that's where we're gonna gain some momentum.” – Courtney Smith Kramer
“It's just brands that know that they wanna go out and do some good. They want to leave the world in a better way than it was today and they're doing their part.” – Courtney Smith Kramer
“So if I can spend my days every day, creating things in the world that are making a difference for purpose driven brands, I'm a happy camper.” – Courtney Smith Kramer
“Creating is a sacred act to me that means it's the connection between spirit and self.” – Courtney Smith Kramer
“The choices that we make that are meaningful to us create our legacy that we leave behind in this world. - Courtney Smith Kramer

Resources:

Courtney Smith Kramer:
LinkedIn: Courtney Smith Kramer
Twitter: Courtney Smith Kramer
Website: purematter
Book: Be Your Creative Sexy Self: Humorous Stories to Help You Live a Happier Life

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!