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Ep 094: Building A Company That Believes Garbage Is Optional

Ep 094: Building A Company That Believes Garbage Is Optional

Ep 094: Building A Company That Believes Garbage Is Optional

by Brad Friedman

Building A Company That Believes Garbage Is Optional

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Brad Pedersen, Co-founder and Chairman at Pela, talk about the idea that garbage is optional. That if you hire the right people, they're free. And the importance of storytelling.

Brad is a serial entrepreneur who’s built multiple companies with revenues ranging from 7 to 9 figures and up to 130 employees. His latest venture is as a co-founder of Pela, a direct-to-consumer e-commerce company committed to creating a waste-free future.

To empower their mission, the company created Lomi; an electronic kitchen composter that magically turns your organic waste into dirt while you sleep. This unique device dramatically reduces food waste going to landfills and empowers users to make positive contributions to reducing GHG. The product was launched by Indiegogo, raising $8M and went on to become the largest cleantech crowdfunding campaign of all time.

Pela has been a fast growth company, named to the Deloitte Fast 50 and ranked #20 amongst the Growth 500 in Canada.

In this Episode:

  • Brad talks about his start in the business world working as Santa Claus.
  • Brad talks about being a creator, and making products with a graceful end-of-life designed in the beginning.
  • Brad talks about shifting his thinking from marketing in the B2B space, to marketing in the B2C space.
  • Brad talks about the importance of storytelling to hire the right people.
  • Brad also talks about building a business that believes garbage is optional.

Quotes from this Episode:
“Business is a game and we are in it to win it.” – Brad Pederson
“We have a philosophy at the company. If you hire the right people, they're free.” – Brad Pederson
“I think if there's a way to reach an audience we're exploring it, we're testing and that's the other thing I love about this company is that we produce on a weekly basis dozens of pieces of content.” – Brad Pederson
“And we are doing AB testing all the time and firing a lot of bullets and hopefully one of the messages lands that we can turn it into cannonballs.” – Brad Pederson
“I have come to see that it's incredibly powerful when you have a direct to consumer audience and the ability to influence people directly, and most especially to create a mailing list, which is your owned audience that you can use and create incredible leverage with.” – Brad Pederson
“We as leaders, as companies have to be telling better stories and better narratives about what it is we're trying to solve.” – Brad Pederson

Resources:

Brad Pederson:
LinkedIn: Brad Pederson
LinkedIn: Pela
Facebook: PELA
Facebook: Lomi
Twitter: PELA
Instagram: Pela
Instagram: Lomi
YouTube: Lomi
Website: Pela
Website: Lomi
Book Brad Referenced: The Ideal Team Player

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

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Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

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Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
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