Stop Marketing From A Textbook And Start Understanding Your Buyers

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mark Donnigan as they chat about designing and executing marketing programs and go-to-market strategies for startup companies.

Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive innovation startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner takes all market.

Leveraging marketing and growth tactics that work such as category design, Mark produces real business results for early and growth-stage technology companies. Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build nimble, highly efficient marketing teams that routinely outperform larger marketing departments.

Mark is passionate about extracting the most value from every marketing dollar invested. He provides startup founders at all stages of growth with a way to build their revenue engine with high-impact marketing playbooks to reach their revenue goals and scale sustainably. Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he’s worked with.

Be prepared to have your marketing beliefs challenged and your business thinking put on tilt.

In this Episode:

• Mark tells us about his transition from a rock star to leading sales and marketing teams.
• Mark discusses his work with startups on their go to market strategy.
• Mark mentions the importance of focusing on a holistic view of revenue.
• Mark says it's important to know how your buyer buys.
• Mark suggests it isn't always in your best interest to try to steal an employee from your biggest competitor.

Quotes from this Episode:
“When we talk about revenue and we talk about marketing anymore in today's market, they are closely correlated.” – Mark Donnigan
“The problem is, is that you as the founder have not gone into the market to speak to the market.” – Mark Donnigan
“The problem is that just managing the team doesn't translate to business results.” – Mark Donnigan
“But listen carefully, ask questions, understand, go and learn when you're at the next conference and you have a chance to talk to another CMO, or you get to meet a head of sales for another company.” – Mark Donnigan
“I really, really encourage that getting inside the business is, is just super critical.” – Mark Donnigan

Resources:

Mark Donnigan:
LinkedIn: Mark Donnigan
Facebook: Mark Donnigan
YouTube: Mark Donnigan
Website: Growth Stage Marketing
Article we talked about: CMO or Chief Business Builder?

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

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https://www.linkedin.com/in/bfriedman/

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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