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It’s Not About Your Lunch! Best Practices For A Solid Social Media Strategy

sandwichSocial media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, business owners have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. The truth is that you can build an efficient and valuable social media strategy by following a few Best Practices. (more…)

Finding Your Customers on Twitter

Though face-to-face networking remains crucial to the success of your business, taking advantage on online tools can be a great supplement to all your other efforts to find prospects. Personally, I'm not always comfortable at networking events. Trolling for customers online is very comfortable and often leads to the identification of a prospect followed by a live meeting for coffee. Using Twitter to identify prospect, see how they behave online, and then engage with them, can be an incredibly efficient use of your networking time. (more…)

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