The #1 Mistake Small Businesses Make On Social Media

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Wayne Stanley as they discuss what small business owners can do to create compelling content that increases website visits and generates revenue.

Wayne is the founder and Chief Inspiration Officer of Bowe Digital, is a dynamic force in the world of marketing and communications. As the owner of Bowe Digital, a thriving marketing agency with a vast client base across the United States, Wayne's expertise in website creation, email marketing, social media, and design has propelled countless small businesses to new heights.

In the marketing space, Wayne's passion is storytelling and public relations. Finding businesses with a unique, but difficult, story to tell is a challenge he welcomes with open arms. Wayne believes that the key to success in social marketing these days is to create relatable content by combining pop culture with average Joe occurrences. Wayne and his team have become experts in identifying opportunities and trends to create the most useful content possible.

Notably, in 2023, Bowe Digital earned the distinction of being named one of the Best Places to Work in Indiana for the second consecutive year, a testament to Wayne's commitment to fostering a dynamic and inspiring workplace culture. Wayne's accolades extend beyond Bowe Digital. In 2023, he was honored with the October Research “Exemplary Leadership Award” during the National Settlement Services Summit (NS3), recognizing his remarkable contributions not only to his agency but also to the broader title industry. His expertise in marketing and real estate earned him the title of “2023 Marketing Leader” by HousingWire, solidifying his status as a luminary in these fields. Wayne's involvement as part owner of Title Success further underscores his dedication to supporting real estate professionals and companies through strategic marketing solutions.

With a background that includes key roles in the United States Senate and the American Land Title Association (ALTA), Wayne brings a wealth of experience and insight to the fields of marketing, social media, communication, remote work, and office culture.

In this Episode:

• Wayne says success in social media today means doing more of what you're good at.
• Wayne discusses the tendancy for people to overthink what they're posting and says you just never know what someone is going to care about.
• Wayne talks about the importance of knowing your audience.
• Wayne believes storytelling is a lot about using our words to differentiate our business from our competition.
• Wayne also says businesses need not get overwhelmed by their marketing.

Quotes from this Episode:
“I keep saying that we're entering the stage of like realism to me in social.” – Wayne Stanley
“I think it's a little freeing as a marketer because you can try to dip into all of these different things because you never know who's going to say like, oh, that's me, I want to share this.” – Wayne Stanley
“Knowing your audience and knowing what they care about and where they get their information is important.” – Wayne Stanley
“I think that the best way to engage an audience on email is to focus less on the sale and more on thought leadership and relationship building.” – Wayne Stanley
“I think that You have to realize you have to do what makes sense to you and you have to be steady with it.” – Wayne Stanley

Resources:

Wayne Stanley:
LinkedIn: Wayne Stanley
Website: Bowe Digital

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Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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