by Brad Friedman | Inbound Marketing
Although inbound marketing has become very popular, a lot of people still have doubts about whether it actually works. This is because inbound goes against everything we’ve learned about marketing. When we think about marketing, we visualize a process of reaching out to the customer to convince them the product or service we’re selling is worth the investment i.e. we visualize outbound marketing. Inbound works in the opposite way. You don’t reach out to the customer; they reach out to you. And there are many inbound marketing techniques you can use to make sure that you don’t lose out when this happens. (more…)
by Brad Friedman | Inbound Marketing, Social Media
We hear so much about making an inbound marketing strategy. The term has been kicking around for at least 10 years, but it was widely practiced before it became a business byword. We get the impression that it is almost universally practiced by companies that use the internet for marketing. Indirect marketers are bloggers, contributors to newspapers, experts on television and radio, talk show habitues and suppliers of expertise wherever possible. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Live video streaming has become popular all around the world. Musicians connect with their fans through live video, and even business owners outside of the entertainment industry have begun using live video in creative ways. For example, those in educational niches put up live webinars to deliver free training and answer questions. Other service providers live stream their events and speeches for those who couldn't make it in person, as long as it wasn't an exclusive event, of course. Live video is being used in hundreds of ways by the everyday person to celebrities to business owners. You've probably heard of people and brands using Snapchat and Periscope for live streaming. We're going to talk about other live streaming tools in today's post as we've recently written about Snapchat and Periscope.
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by Brad Friedman | Inbound Marketing
In 2011, a husband and wife team founded Main Line Family Law Center in Haverstown, Pa. The center was a small business of two professionals against the world. Divorce issues and family law are a field where quiet, private consultative marketing is better than anything noisy. The clients of the family law center would rather quietly Google than ask friends where to go or see brash advertising on television. (more…)
by Brad Friedman | Inbound Marketing
If you haven't already done this, now is the perfect time for you to start developing your 2016 inbound marketing strategy. Effective digital marketing activities can increase your online visibility and attract visitors. (more…)
