The psychology of trust and inbound marketing isn’t entirely new. It’s new in the virtual world. Learning about a product or service from a friend on social media or a blog is a relatively new development which wouldn’t have been possible before the spread of the internet. (more…)
Inbound marketing is a perfect match for marketing virtually any business, but some real estate professionals are slow to come around to the idea of applying the inbound marketing methodology to their business. They continue to rely on outbound tools and techniques like radio and print advertising to get prospective clients' attention, and deliver their message. The problem with this approach is they waste marketing resources delivering their message to a lot of people who are not in the real estate market, either as buyers or sellers. (more…)
Inbound marketing is a marketing tactic small business owners can use to grow revenues. Early on, small businesses owners relied on friendship and club meetings to get to know people in the community and to get people to know them, what they were expert at, and what products or services they provided. (more…)
To some people, inbound marketing might seem like a contradiction in terms. Isn’t marketing always outbound? Isn’t it up to the company to reach out to the consumer and convince them to buy a certain product or service? (more…)
Over the past year or so, we have written a number of posts regarding the importance of including video in your digital marketing strategy. Vidyard recently published its 2017 Video in Business Benchmark Report. Their report makes it clear that video is an essential tool for you to have in your digital marketing tool box. Whether your focus is on social media marketing, inbound marketing or email marketing, there's a place for video in your strategy. (more…)
