by Brad Friedman | Inbound Marketing
Memorial Day is not only a day many Americans are free from work responsibilities to observe the sacrifice our service men and women have given for our freedom. but a day in which businesses provide promotions for their leads and current customers. Memorial Day marks the start of summer, an exciting observance to kickoff barbecues and extended time with family and friends. Consumers are constantly on the look out for Memorial Day sales because businesses use the day of celebration to provide opportunities for themselves, as well as consumers.
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by Brad Friedman | Inbound Marketing, Social Media
Digital marketing is essential during tax season. We are in the midst of tax season. It's a busy time of year for many financial services providers, accountants and CPAs. At the same time, you may assume that it's a little late to promote your tax-related services. However, that doesn't mean it's time for a marketing hiatus. (more…)
by Brad Friedman | Inbound Marketing
As you know, we are all-in on the benefits of using inbound marketing tactics to generate revenue for your business. Over the last several years, advances in the technology of buying have brought about a corresponding revolution in the technology of marketing and selling. Changes in the way customers look for what they want have caused irreversible changes in the potential modes of advertising. According to recent statistics, (more…)
by Brad Friedman | Social Media
Video is unquestionably an important ingredient to your digital marketing strategy. In fact, 2016 was declared “The Year of Video Marketing” as businesses and marketers sought to use creative ways to leverage videos to reach target audiences…especially in their social media marketing. 2017 is guaranteed to take this trend another notch higher on the scale of important digital marketing tactics. With social videos generating a whopping 1200% more shares than text and images combined, having a working video strategy is imperative to the overall growth and visibility of your brand. (more…)
by Brad Friedman | Social Media
There has been a lot of talk about traditional marketing versus content or “inbound” marketing lately. While most businesses are making an effort to use both methods, content marketing is producing significant results. It's those results that have so many companies chasing the bandwagon, trying to get on-board so they can share in the rewards. The problem is, many companies are throwing their hat in the ring without really understanding what it is they're trying to do. (more…)
