by Brad Friedman | Podcast, Social Media
Should you be on Instagram? If yes, what for? You know Instagram as a highly visual platform where you find the best photos and videos. Because of this, it poses both an opportunity and a challenge for business owners like yourself. A tremendous opportunity, because due to its billions of active monthly users, the likelihood of your audience being there is almost automatic. (more…)
by Brad Friedman | General Business Advice, Social Media
Instagram gives you a “blank canvas” to tell your story and create a community of buyers.
With thousands of social networks available to marketers, the usual suspects: Facebook, Twitter, and LinkedIn get mentioned first for B2B social media marketing. Instagram doesn't always get mentioned in the same breath for B2B companies. And, Instagram is not always thought of as a place where B2C companies should focus their marketing efforts. But, since Facebook acquired Instagram in 2012, it's popularity has grown exponentially. (more…)