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Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

by Brad Friedman

Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Scott Ayres is the Content Scientist for the Social Media Lab powered by Agorapulse. Scott conducts extensive tests and research to help social media managers and business owners get the most out of their posts, busting myths along the way with SCIENCE!

In today’s Digital Slice Podcast we’re doing just that! We're busting the myths, rumors and stories of social media marketing with SCIENCE!

In this Episode:

  • Scott talks about a recent science project Where he compared Facebook mobile ads to desktop ads.
  • Scott talked about a science project where his hypothesis was wrong.
  • We experienced a bell ringing in the school Scott was in to let him know class was over.
  • We talked about the benefits of using Agorapulse and Scott provided listeners with a code for a free month.

Quotes from this Episode:
“I was curious to see if mobile ads performed better because there are so many more people on mobile.” – Scott Ayres
“Anytime we do any of our experiments I try to form a hypothesis beforehand, based on what I’m reading.” – Scott Ayres
“I love Facebook Ads Manager for the Split Testing!” – Scott Ayres
“I have a special link for you. I didn’t even tell Brad this. You can go to agorapulse.com/lab and sign up for a free trial. And there’s a coupon code on there actually. You can get your first paid month for free, whenever you do sign up to pay.” – Scott Ayres
“You know what’s funny? I’m in a school building right now and the bell just rang. So, class is over” – Scott Ayres

Resources:

Scott Ayres
Website: Social Media Lab
Website: Agorapulse
Facebook: Social Media Lab
LinkedIn: Scott Ayres
Twitter: Social Media Lab
Twitter: Scott Ayres
Instagram: Scott Ayres
Instagram: Social Media Lab

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 029: Use Instagram To Grow Your Business

Ep 029: Use Instagram To Grow Your Business

Ep 029: Use Instagram To Grow Your Business

by Brad Friedman

Use Instagram To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Instagram is the second largest social media platform in the world. Most business owners should consider taking advantage of Instagram (but play close attention to our use of the word “most”). Not all businesses SHOULD have a presence on Instagram just because any business CAN.

There are factors you need to consider as a business owner to determine whether Instagram will work for you or not. For instance, you have to check whether your audience is on Instagram and using the platform to engage with businesses like yours.

Next, there’s also the challenge of creating visual content. It’s important to understand Instagram is a visual platform. Consequently, you really need to determine what will work for you and what will work for your audience and if all goes well, you can develop an Instagram social media strategy to help grow your business!

Learn more in this episode of The Digital Slice Podcast.

Jenn Herman is an Instagram guru – a world recognized Instagram marketing expert and forefront blogger on the topic. Jenn’s blog was named one of the 10 best social blogs by Social Media Examiner, 3 years in a row. Jenn is also a sought-after speaker and consultant who shares tips and provides training for various businesses on social media strategy.

She has been featured in Inc., Social Media Examiner, Fox News, CBS Radio, Yahoo! Finance and many other publications and podcasts. Her book, Instagram For Business For Dummies, is a relevant resource on everything Instagram. Recently, she became part of the 360 Marketing Squad which is composed of a team of 4 experts on different social media platforms. The 360 Marketing Squad share valuable information and answers your social media related questions for an incredibly low monthly fee.

In this Episode:

  • Jenn’s book, Instagram for Business for Dummies, and its relevance today
  • The 360 Marketing Squad and how it’s a complete social media marketing package for your business
  • How Jenn went from having a Master’s degree in Forensic Science to running Jenn’s Trends
  • How Jenn’s “scientific” orientation has led to a strategic approach to business for clients
  • Why use Instagram for your business at all
  • How to decipher whether Instagram will be advantageous for your business or not
  • How to overcome the challenge of creating visual content on Instagram
  • How engagement and community-building on Instagram is one of the strongest compared to other platforms
  • How to come up with your Instagram marketing strategy
  • How establishing your WHY for using Instagram helps in formulating your strategy
  • How to put together a good Instagram story and how to integrate your strategy in there
  • The various uses for Instagram Live for engagement, trust-building, and content repurposing
  • Pros and cons of IGTV and its future potential
  • The newest Instagram features, like name tags, quick reply, and direct messages
  • The advantages of the Instagram business profile
  • Newest features for Instagram stories

Quotes From this Episode:
“I love what I’m doing. I love being able to teach. I love being able to work with business owners. I love being able to speak on stages and meet all these amazing people around the world, so I have no complaints.” - Jenn Herman
“You look at things differently because we have this scientific mindsets which I think is why I’m so big on strategy and I love working with clients to develop a strategy.” - Jenn Herman
“Every single business can use Instagram. That doesn’t mean every business should use Instagram.” - Jenn Herman
“You audience is on Instagram so you absolutely can use it from that perspective.” - Jenn Herman
“On Instagram, the average engagement is about 3% so that may sound low but that’s exponentially higher than what you’re gonna get on any other platform.” - Jenn Herman
“You may not get as much traffic from Instagram as you get from the other platforms but the quality of traffic is, in my opinion, significantly better than what you get on any other platform.” - Jenn Herman
“I’d rather only share high quality content when it’s relevant that I know my audience will see, and interact, and appreciate with, rather than just posting for the sake of posting.” - Jenn Herman
“Most people get the best brand development from Instagram Stories because you’re not trying too hard.” - Jenn Herman
“Instagram Live is my bread and butter.” - Jenn Herman
“Most of the time people see your ad, it is the first time they’re seeing your business. That means this is your first impression and you don’t get to make another first impression. So if your ads sucks, you’re ruining your reputation on Instagram” - Jenn Herman

Resources:

Jenn Herman
Instagram: @jenns_trends
Twitter: @jenns_trends
Facebook: @jenn.herman1
LinkedIn: @jennherman
Website: jennstrends.com
360 Marketing Squad: 360marketingsquad.com

Book: Instagram for Business for Dummies:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

[PODCAST] Use Instagram To Grow Your Business

[PODCAST] Use Instagram To Grow Your Business

Should you be on Instagram? If yes, what for? You know Instagram as a highly visual platform where you find the best photos and videos. Because of this, it poses both an opportunity and a challenge for business owners like yourself. A tremendous opportunity, because due to its billions of active monthly users, the likelihood of your audience being there is almost automatic. (more…)

[PODCAST] Live Video, LinkedIn And More

[PODCAST] Live Video, LinkedIn And More

Who wants to go Live on LinkedIn or Instagram? Not everybody is cut out to do live videos, but when you are in business, anything and everything is worth exploring. Especially when it's bound to open doors for growth. Social media technology allows for creative marketing to build relationships with your target market. (more…)

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