Ep 069: Stand Out And Get Media Attention With A Press Release!
Ep 069: Stand Out And Get Media Attention With A Press Release!
Stand Out And Get Media Attention With A Press Release!
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Mickie Kennedy as they chat about how to use the press release to stand out and get media attention.
Mickie Kennedy founded eReleases 23 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He is an expert at helping small businesses increase their visibility and credibility, and he’s here with Brad today to share some valuable insights.
In this Episode:
- Mickie talks about the need to think strategically wbout the press releases you write.
- Mickie talks about writing your press release for the journalist rather than the consumer.
- Mickie talks about the importance of putting the important information in the beginning of the press release.
- Mickie talks about how to build a brand personality.
- Mickie also talks about creativity needs a container, and why group brainstorming is a terrible idea.
Quotes from this Episode:
“I basically was a matchmaker sending out releases for clients to journalists, according to what their beat was.” – Mickie Kennedy
“A lot of businesses that do use press releases are not doing strategic releases. They're doing stuff about a new hire and it's not someone that was like an industry veteran and is a big name and is going to give you a lot of credibility.” – Mickie Kennedy
“Be very strategic on how you spend your money when you're going over a wire, whether you're using a service like ours, or going directly to the wire.” – Mickie Kennedy
“You wanna make sure that you're you're fishing with the best bait and you're not doing the, the safe press release that probably isn't going to do very much.” – Mickie Kennedy
“What a lot of people don't realize is that this press release is getting in front of journalists, and journalists are gatekeepers and they're deciding what's worth sharing with their audience.” – Mickie Kennedy
“It's sort of written with the inverted pyramid news style of the who, what, when, where, how, why and the most important stuff. And then you trickle down to the least important stuff as the press release progresses.” - Mickie Kennedy
Resources:
Mickie Kennedy:
LinkedIn: Mickie Kennedy
Twitter: Mickie Kennedy
Website: eReleases
Facebook: eReleases Press Release Distribution
Instagram: Mickie Kennedy eReleases
And the special FREE Master Class Mickie opened for Digital Slice Podcast Listeners. The Master Class is focused on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: FREE Master Class
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
Here's the equipment we use and recommend:
Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8
Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen
Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1
RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD
Logitech C920 Webcam http://amzn.to/2hNhiQk
Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4
Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u
Elgato Key Light https://amzn.to/3ial9Fg
LED Lighting Kit https://amzn.to/35GBPiW
Desk Mounting Stand https://amzn.to/3qanNxM
These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman
Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora
We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup
Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!
Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard
Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.
Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!