Staying competitive as a law firm is likely your prime goal each year as you realize how ubiquitous the profession continues being. While you've perhaps managed to differentiate yourself from others through niche legal expertise, you still need to stay on top of legal trends to expand your knowledge and find clients. (more…)
It’s no longer a shock to see lawyers, or any other professionals, advertising online. According to LexisNexis, 76% of people search online to find an attorney. Furthermore, 60% of adult internet users will need an attorney at some point in their lives. Advertising your legal services is not only acceptable, it’s the new norm. With this in mind, lawyers need to keep in mind the internet is fluid and permanent at the same time. (more…)
Photo Credit: dbking from flickr under a Creative Commons License
Avoiding legal and ethical problems on social media should be high on your list of things to do in 2014. For many attorneys, social media is a dangerous mistress. Many in the legal profession and at professional responsibility seminars advocate against the use of social media because of the potential legal and ethical concerns it creates for attorneys. However, as search engines increasingly rely on social media to determine relevance in ranking pages it has become more and more important to have a strong presence on sites like Facebook, Twitter, LinkedIn, Google+, and others. So, what must one do to avoid trouble while still maintaining a strong social media presence? (more…)
Duplicate Content? Many attorneys like to blog or even write their own website content. While this might seem a good way to avoid expense, it usually ends up harming a firm's search rankings more than it helps. Why? Because when attorneys write website content, they often create duplicate content. Usually this is done completely by mistake, but sometimes it is intentional. In either event, it is likely harming the site's visibility on search engines. (more…)
When an attorney asks me why they should bother getting involved with LinkedIn I generally respond first by providing them with some facts and stats. (more…)
