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Ep 033: Let’s Talk About Content Creation From The Graphic Design & Multi-Media Perspective

Ep 033: Let’s Talk About Content Creation From The Graphic Design & Multi-Media Perspective

by | The Digital Slice

Ep 033: Let's Talk About Content Creation From The Graphic Design & Multi-Media Perspective

by Brad Friedman

Ep: 033 Let's Talk About Content Creation From The Graphic Design & Multi-Media Perspective

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

We all know content is king! It has to be of the highest quality and it has to be distributed on channels where your target audience hangs out.
Eddie Garrison is the founder of Clover Media Consulting and Digital Media Creator Academy. Eddie is an expert in graphic design and talks with Brad about the best way to create your content so it’s actually consumed by the people you are targeting.

In this Episode:

  • Learn how images work in social media content
  • Learn how text and images work together in social media content
  • Learn more about enhancing social media accounts
  • Tips on how to make your social media content stand out
  • Eddie also talks about diving into digital marketing world
  • Hear the discussion about how social media work for SMEs

Quotes from this episode:

“If the content does either one of these: educates, evokes emotion, entertains, or is emotional - you can have organic engagement.” – Eddie Garrison
“People process visuals/images faster than they can read a paragraph of text. So, if your visual content is not appealing, you wouldn't get their attention.” – Eddie Garrison
“Videos are the most diverse piece of content that you can create. It's like this, you have a podcast and you transcribe it, now you have a blogpost. You can also make a meme from whatever you're talking about in the video. From the meme, you can turn it into infographics, then turn into a slideshow.” – Eddie Garrison
“You have to know where your relevant audience is online. Now, if your target is more on Facebook users, then market and make more content on Facebook.” – Eddie Garrison
“Use some apps to your advantage for adding filters and editing images, because if your images are visually stimulating, customers will more likely go to your store rather than to your competitor.” – Eddie Garrison
“Twitter is such an under-utilized platform - but I tell you it'll be huge in 5 years so make use of it for your business!” – Eddie Garrison
“Pay attention to your audience - posting time also matters in your social media engagement.” – Eddie Garrison
“You also want to check your analytics or social media insights to know how you're doing with your posts and contents.” – Eddie Garrison

Resources:

Eddie Garrison
Facebook: Eddie Garrison
Twitter: @EddieGarrison
YouTube: Eddie Garrison YouTube
LinkedIn: @EddieGarrison
Website: Clover Media Consulting
Academy: Digital Marketing Creator Academy

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 032: Grow Your Business With Chatbots And Facebook Ads

Ep 032: Grow Your Business With Chatbots And Facebook Ads

by | The Digital Slice

Ep 032: Grow Your Business With Chatbots And Facebook Ads

by Brad Friedman

Grow Your Business With Chatbots And Facebook Ads

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this fascinating world of automation and artificial intelligence, would it be beneficial for your business to make use of chatbots? Could you actually trust a chatbot to do the work for you and how will your potential customers react to the bot?

There are countless marketing tools out there, but if you want to grow your business effectively and efficiently, messenger marketing chatbots are a powerful tool. You do not have all day to talk to each of your prospects. Especially if they aren’t qualified prospects. You also don’t have time to answer the same questions over and over again.

At its core, chatbots are a great way to communicate with your audience via automation and enable you to respond promptly and conveniently. However, there is more to a chatbot than conversation. And in this episode of The digital Slice Podcast, you will discover many ways your business can grow via messenger marketing chatbots integrated with Facebook ads.

Amanda Robinson is The Digital Gal. She is a Facebook ad and Facebook Messenger Marketing Chatbot guru. She is often on stage speaking about Analytics, Livestreaming, and Messenger Marketing Chatbots. Currently, she is one of the 4 social media marketing experts who has teamed up to create the 360 Marketing Squad with the mission of making digital knowledge at the expert level very affordable and accessible to entrepreneurs and business owners.

In this Episode:

  • Amanda’s rebranding as The Digital Gal - the tech nerd, analytics addict, Facebook ads expert and more
  • Living the digital nomad lifestyle and its challenges and perks
  • The 360 Marketing Squad and how its making expert level digital knowledge more accessible
  • How a chatbot is really built for human to human interaction
  • How to use chatbots as a mainstream messenger marketing tool
  • How messenger marketing chatbots can be used to create a more active subscriber list compared to email marketing
  • How to segment your subscribers using messenger marketing chatbots
  • How messenger marketing is a healthier form of inbound marketing
  • The 24 hours + 1 rule on sending promotional messages via chatbots
  • Numerous ways to get people engaged then subscribed to your chatbot
  • How to apply the use of chatbots to a marketing funnel effectively and efficiently
  • How Facebook is setting the ground rules for using messenger marketing to prevent it from becoming a spam bot tool
  • Recommended chatbot tools for measuring ROI, analytics, etc.
  • What it takes to learn chatbot messenger marketing and the best time to learn it
  • How to start out with your very own messenger marketing chatbot
  • How to get people to opt in to your chatbot
  • How to integrate Facebook ads to get people to opt in to your messenger marketing chatbot

Quotes From this Episode:
“Chatbot is an automated series of messages that are built by a human to interact with another human.” - Amanda Robinson
“Messenger marketing chatbots are not email marketing.” - Amanda Robinson
“You can have a chatbot set up on a Facebook post so when people comment using a certain trigger word, that will launch the bot.” - Amanda Robinson
“Majority of the messaging I’m using is pretty much more for housekeeping and administrative tools. So, I’m using it to collect somebody’s mailing address…” - Amanda Robinson
“It’s all streamlined into one, so I don’t need separate software and I don’t need to send them out to different landing pages or different areas of the web to then redirect them all back into one place. It’s all kind of happening right within one area.” - Amanda Robinson
“When it comes to funnels, when you’re looking at your cold audiences versus warm audiences and pre-marketing, you can really integrate a messenger marketing chatbot into pretty much any stage of your funnel.” - Amanda Robinson
“It’s a matter of doing your research as a marketer, providing value - being a smart marketer.” - Amanda Robinson
“Facebook is trying to put systems in place; chatbot providers are trying to refine their systems to help everybody come out as winners in the end.” - Amanda Robinson
“This isn’t to replace conversations with people. It’s just to add on another channel where people can self-serve that information in a more efficient fashion.” - Amanda Robinson
“Not everybody wants to be caught in automation. Some people really just want to talk to a person and feel like they’re being heard.” - Amanda Robinson
“If you’re building Facebook messenger marketing chatbots and you are not using Facebook ads as well, that’s gonna be a big miss” - Amanda Robinson

Resources:

Amanda Robinson
Twitter: @thedigitalgal
Instagram: @thedigitalgal
Facebook: @thedigitalgal
Facebook Ads Training: Facebook Ads 4-wk Group
Facebook Group: 360 Marketing Squad
LinkedIn: @thedigitalgal
Website: thedigitalgal.com

Manychat: manychat.com

Chatfuel: chatfuel.com

MobileMonkey: mobilemonkey.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 030: Ask Me Anything (Digital Marketing Related)

Ep 030: Ask Me Anything (Digital Marketing Related)

by | The Digital Slice

Ep 030: Ask Me Anything (Digital Marketing Related)

by Brad Friedman

Ask Me Anything (Digital Marketing Related)

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Generally, your marketing campaign goals include trying reach as many individuals as possible and lure them into your sales funnel. Most of the time, this kind of strategy also requires getting out there to talk to people, giving out brochures, cold-calling, sending email and hosting big events.

While there is nothing wrong with this kind of marketing for bigger brands, it is not the only option a business owner like can utilize. In particular, inbound marketing is the type of marketing that results in clients reaching out to you instead of you to them. The key is to be able to provide value to them first, enough to have them trust you and contact you to engage, interact, do business with, and build a lasting relationship.

Today’s Digital Slice Podcast is an “Ask Me Anything” episode that focuses on questions about Inbound Marketing and email marketing as queried by connections, prospects, and other individuals seeking advice about digital marketing. Here is a quick but value-laden episode to learn from.

In this Episode:

  • Inbound marketing to the core as defined by HubSpot
  • How inbound marketing helps bring in warm leads to your funnel
  • How to use inbound marketing to grow any kind of business
  • How to create content that matches what your buyer personas consider

    • valuable

  • How consistency in your content promotes top of mind awareness
  • How email is still a very useful and beneficial marketing tool
  • How to convince company leaders to use inbound marketing strategies
  • How education and real-life case studies can help convince decision-makers go for inbound marketing

Quotes From this Episode:
“Inbound marketing does not interrupt people while they are online like ads do. It’s the value of your content that attracts people.” - Brad Friedman
“Create buyer personas for real people that you wanna connect with.” - Brad Friedman
“Having developed these personas makes it easier for you to create a content calendar and focus your content on a special persona every time you put something out there.” - Brad Friedman
“Keeping top of mind awareness is critical to your success.” - Brad Friedman
“Email is still the number one way to communicate in a B2B business to business setting.” - Brad Friedman
“There’s always some education needed before jumping into any kind of marketing.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 028: Generate Revenue With Your Holiday Marketing Plan

Ep 028: Generate Revenue With Your Holiday Marketing Plan

by | The Digital Slice

Ep 028: Generate Revenue With Your Holiday Marketing Plan

by Brad Friedman

Generate Revenue With Your Holiday Marketing Plan

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

The holidays are coming up, but what marketing plan? Business owners are humans too and naturally, they cannot be expected to think business when it’s the holidays, right? Well maybe, but if you want to think outside the box and be a highly innovative entrepreneur, then take advantage of the huge opportunity the holidays represent. Specifically, you can actually ramp up your sales and generate revenue during the holiday season.

Statistics show how people’s buying behavior tends to get more optimistic during the holidays as well as during the first quarter of the next year. People are in such a good mood that spending becomes one of the most logical things they can do. So, if you do not have a marketing plan yet for the holidays, today is a good day to start with various tips and tricks you can learn from this episode of The Digital Slice Podcast. If you do have a holiday marketing plan already, it’s not too late.

In this Episode:

  • The religious and non-religious holidays to watch out and plan for in terms of marketing
  • How most people are busy with online and offline activities during the holidays
  • How you should be getting ahead of the rest in your promotions and marketing
  • Important statistics that show how sales tend to blow up during the holidays and early next year
  • Taking advantage of people’s shopping, buying, and planning mood for next year
  • How email is still effective as a marketing strategy especially for the holidays
  • Three tactics to help you succeed with your holiday marketing plan
  • Setting SMART goals that will guide your overall marketing strategy
  • How to create an offer to encourage engagement from potential customers
  • How to segment your market via email to make relevant offers to the right buyer personas
  • How to create offers that are specific to an audience
  • How to create your marketing plan for the holidays
  • The essence of a great marketing plan with measurable results and evaluation
  • Five practices to successfully implement your marketing campaign
  • The importance of building trust through videos, reviews, and testimonials
  • How to create a content calendar
  • Welcoming the Bradbot! Sign up at https://thebradbot.com

Quotes From this Episode:
“It’s really important that you get your act together as quickly as you can and get ahead of the curve.” - Brad Friedman
“Now through the end of the year is a huge opportunity for retailers of all kind. It’s a huge opportunity for service providers too.” - Brad Friedman
“Email is not dead. Email’s actually one of the best ways to reach people during the holidays.” - Brad Friedman
“If you’re doing email marketing during the holiday season, you are going to get a bigger piece of the holiday pie.” - Brad Friedman
“Give something away to get somebody’s interest in your products or service.” - Brad Friedman
“Nobody enjoys getting an email that doesn’t apply to them.
“No promotion is one size fits all. Promotions are created for specific buyer personas.” - Brad Friedman
“To run your campaign, you push content out.” - Brad Friedman
“Help them to click because that’s your measurable content.” - Brad Friedman
“Make your offer or your promotion engaging.” - Brad Friedman
“I’m more likely to trust a review from a peer or a colleague of mine than I am to trust what you’re telling me.” - Brad Friedman
“Make sure that your marketing efforts are mobile-responsive.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 024: Live Video, LinkedIn And More

Ep 024: Live Video, LinkedIn And More

by | The Digital Slice

Ep 024: Live Video, LinkedIn And More

by Brad Friedman

Live Video, LinkedIn And More

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Is technology a friend or a foe? What about social media? Depending on how you are using it, both social media and technology tend to work to your business’ advantage.

The key is to be able to intimately know how they work by testing and regularly and consistently using them. So, it isn’t enough to just do your research, you have to apply what you know to see it for yourself and determine which social media network is going to give you the most bang for your buck.

For example, right now, LinkedIn is one platform that is not being used to its potential when it comes to video. So, this is a great place for you to get comfortable posting and testing video content. Instagram is also another platform for live video that allows you to reach out to the masses.

This episode of The Digital Slice Podcast is a full episode on live video, LinkedIn, Instagram, and so much more for you to learn and benefit from.

Todd Bergin is a Live Video guru, Instagram expert, strategist, podcaster and entrepreneur. Todd is a recovering attorney who found another passion in entrepreneurship with a special focus on digital media and marketing using live and recorded video and podcasts.

He is passionate about helping entrepreneurs implement strategies that are both effective and efficient as they try to grow their influence online so they achieve real-world results. Todd also hosts 2 podcasts on a daily basis. One is called Grammer School which is a marketing podcast about Instagram intended for entrepreneurs. The other one is Entrepreneur Live Video which is focused on live video marketing.

Todd offers various services and products including live and recorded video strategy and creation. Podcasting creation and strategy and other consulting services.

In this Episode:

  • Todd’s learning experience at Sean Cannell’s Grow with Video Live conference in Las Vegas
  • How LinkedIn video is still untapped with its millions of users making it very valuable
  • LinkedIn video’s potential as the next big thing after YouTube
  • How video fares very well on LinkedIn because they are real name accounts, brands, or businesses
  • How conferences can be a bit tricky in terms of content coverage but very valuable for networking
  • How Instagram Live can benefit your business
  • How to pump in high quality audio for your Instagram Live and pull out audio for a podcast
  • How Todd got invited to Michael Stelzner’s Social Media Marketing podcast via his Instagram work
  • How high-end mixers also tend to give more audio quality
  • The technical set up for your Instagram audio with mixers and adapters
  • Freebies from Todd on Instagram tips, Instagram stories tips, etc.
  • How to create Instagram video that flows
  • Todd’s Grammer School and Entrepreneur Live Video podcasts
  • How any form of content you produce should be enough in order for it to matter
  • How to record your podcasts in batches so you can have daily episodes
  • How bite-size daily content creates bigger impact
  • How Todd handles each podcast episode in a simple but sustainable manner
  • How Grammer School is different from the Entrepreneur Live Video
  • How the Social Media Marketing World conference appeals to various
  • audience levels

Quotes From this Episode:
“Both Think Media and Video Influencers does phenomenal work. I mean, their content is insanely good. And it’s some of my favorite content on the Internet.” - Todd Bergin
“I think LinkedIn’s in it for the long haul. I think their algorithms are very friendly.” - Todd Bergin
“And I’ve just ignored it because I feel like LinkedIn feels very corporate, very office environment, and I hate that but I’m gonna ignore it no longer. I’m diving in.” - Todd Bergin
“To me, the biggest value of the shows any more is in the hallway. It’s who I can meet, and who I can network with, and spend some time with.” - Todd Bergin
“Instagram changed me because I felt like this is a great way to communicate with the masses very very easily.” - Todd Bergin
“When you get up into the higher-priced mixers you can do more things.” - Todd Bergin
“Any training that I have, I did it myself.” - Todd Bergin
“One of the important things when you’re doing Instagram stories is to get whatever you’re posting uploaded very very quickly.” - Todd Bergin
“Any content you’re doing, if you’re not doing it enough, then its not gonna matter.” - Todd Bergin
“Bite-size content is what people like.” - Todd Bergin

Resources:

Todd Bergin
Twitter: @ToddBergin
Facebook: @todddotlive
Facebook: @todddotlivepage
LinkedIn: @todddotlive
Instagram: @todd.live
Websites: todd.live

Book: Facebook All-in-One For Dummies

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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