Social Media Marketing For Small Business: Ways To Establish Trust And Credibility
Social media marketing for small business is more important today than ever before. There isn't anything customers look for more in a business than trust, credibility, and the ultimate in transparency. Small businesses, however, may think this approach matters more for major corporations where consumers have automatic suspicion about what goes on behind the scenes. If you're a small business owner, you can't assume consumers will place immediate trust in you just because you're an independent business and they can often see and touch the owner. (more…)
Financial advisors on LinkedIn must make certain their messages comply with Federal regulations. Most of us can go through our day without giving a second thought to the messages we receive and send on LinkedIn. We send birthday wishes, congratulate others on their recent promotion and share content we’ve created and content we’ve curated. Added to this mixture of messages we occasionally send something a bit more sales oriented. Maybe we’ve found a prospect in a LinkedIn Group and we want to tell them about our product, or the services we offer. No worries, that’s what LinkedIn is for, right? 
People often ask me, “Will customer reviews help or hurt my business?” Several months ago, 
LinkedIn’s new 
SlideShare is a tool users can adopt to put information in a format similar to PowerPoint. Virtually any content–from video, PowerPoint, documents and graphics–can be easily imported into it. 
