What Kind of Copy Should You Write?
Eugene Schwartz was a copywriter that many in my field consider to be the greatest ever (and trust me, most of us think we’re the greatest ever!). Schwartz, who died in 1995, specialized in direct mail marketing and shared his insights in about 10 books, including a classic called Breakthrough Advertising. ShockMarter.com provides free downloads of it, which is in the public domain. At least, we hope so.
I like Schwartz because he didn’t overthink, which is a problem for many writers and students. Whenever I find I’m out of ideas, I use one of his very useful techniques to get my imaginative mojo back on track. The best one asks: what kind of copy should we write? (more…)
No one said blogging was always going to be easy. It’s true that once you start, it does become sort of like a habit or obsession but sooner or later, most bloggers will feel a little lost for topics. It’s up to us to figure out how to combat this blogging fatigue. Here are some useful tips I’ve found and tried and had at least some success avoiding blogging burnout. 
One particularly exclusive group on LinkedIn consists of LinkedIn Influencers. These are people who LinkedIn recognizes as industry leaders having particular expertise and standing in their communities and who have shown an interest in publishing on the platform. Influencers are hand-selected by LinkedIn to engage with professionals through discussions on a variety of topics. 
In early 2014, Facebook announced plans to focus on B2B marketing and perhaps challenge LinkedIn’s domination. 
Facebook released first quarter financial information and Wall Street is buzzing. The company nearly tripled profit on a 
