Unlocking The Power Of Livestreaming For Business Growth

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 027: Livestreaming To Grow Your Business

by Brad Friedman | The Digital Slice

Ep 027: Livestreaming To Grow Your Business

by Brad Friedman

Livestreaming To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Can you imagine a serious trial lawyer becoming a livestreaming expert and social media sensation online? When you think about livestreaming, you often imagine an energetic host trying to get you to stick around and watch the broadcast.

Most professionals and business owners do not realize live video actually gives you the opportunity to be yourself, be authentic, and attract an audience along the way. Hence, you do not have to be someone else to be successful with livestreaming because the more you share of yourself, the more your audience will gravitate toward you.

Discover how livestreaming can grow your business in this episode of The Digital Slice Podcast.

Mitch Jackson is “The Streaming Lawyer.” He’s well-known around the Internet. He’s also an award-winning California trial lawyer who knows his way around a courtroom. In fact, in 2013, Mitch received an award as California Litigation Lawyer of the Year.

He likes the powerful mix of law, social media and technology in his work with clients in adding value to their companies. Moreover, he has been profiled in Inc., Entrepreneur magazine, The Wall Street Journal, and Mashable. Mashable named Mitch one of the Top 50 influencers to follow on Snapchat. Mitch was on stage sharing about social media marketing and branding tips during the Tony Robbin’s Business Mastery Event in Las Vegas in front of 2,000 people.

Mitch is the Founder of LegalMinds,Mastermind Group, a cutting edge mastermind community of lawyers which aims to demonstrate how to leverage social media for top-of-mind awareness and branding.

Mitch has a book coming out in December 2018, “Social Media for Professionals.” Aside from being a court room success, he is an early adopter of livestreaming and does a show with Joey Vitale called, “The Legal Hour Live Video Show.”

In this Episode:

Mitch and his law practice helping people with their legal challenges and adding value to their lives
How social media has made practicing law and doing business more fun and rewarding
How Mitch integrates livestreaming into his law practice
How determining your true “why” and “true north” for doing your business and sharing that with people strengthens your connection with your audience
How authenticity and staying true to yourself as a human being is a huge help in building your social brand
How embracing your uniqueness will help you stand out from the rest
How to apply Dale Carnegie’s concept and book, “How to Win Friends and Influence People” into social media
How professionals and business owners should focus on the client and providing them value instead of focusing on themselves
How Mitch’s mastermind group flourished into a full-grown community of livestreaming professionals and superstars
All about Mike the Milkman's 3 keys to success: taking care of yourself, your family and your profession
How your livestreaming content should be a mix of everything that you truly are including your passions, interests, and hobbies
How client engagement should be centered on knowing clients personally and how they want to be served best
How livestreaming is as close as talking to a person on the phone or in person
How preparation is important with each live video and other effective livestreaming tips
How it’s never too late to build up on your social and digital footprint in preparation for future success
“Social Media for Professionals” upcoming book by Mitch Jackson and its immense value

Quotes from this Episode:
“I love juries. I love people. But with social media, I can answer that same question one to a thousand, one to five thousand.” - Mitch Jackson
“Share your WHY and that’s what will connect you with other people locally, nationally, and globally and indirectly result in more business.” - Mitch Jackson
“You can dominate and build a huge social media brand if you just give yourself permission to be yourself and to be human.” - Mitch Jackson
“Social media and digital has made practicing law more fun again.” - Mitch Jackson
“Be that one professional in your area of practice that’s different from everyone else. Allow your human side to shine.” - Mitch Jackson
“Everything that we do needs to be focused on providing an exemplary client experience.” - Mitch Jackson
“What you wanna do is add value, give advice, offer solutions.” - Mitch Jackson
“The more you say no to opportunities in life, the greater the opportunities you have to say yes to the right opportunities.” - Mitch Jackson
“Whatever we’re sharing on social media, the key to success is engaging with our audience.” - Mitch Jackson
“Look into the webcam and make digital eye contact.” - Mitch Jackson
“What I’ve learned on social media, I’ve brought back into the court room that has resulted in multi-million dollar verdicts.” - Mitch Jackson

Resources:

Mitch Jackson
Twitter: @MitchJackson
Facebook: Mitch Jackson
LinkedIn: @mitchjackson
Website: legalminds.lawyer
Website: The Ultimate Guide to Social Media For Business Owners, Professionals, and Entrepreneurs

Dale Carnegie Book: How to Win Friends and Influence People

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 020: Build Trust And Credibility While Livestreaming

by Brad Friedman | The Digital Slice

Ep 020: Build Trust And Credibility While Livestreaming

by Brad Friedman

Build Trust And Credibility While Livestreaming

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

People do business with people whether it is in a B2B or B2C environment. As humans, we like to deal with people whom we like, trust, and find credible.

As a business owner, this is the perspective you must keep in mind when implementing a digital marketing strategy. And, there is a powerful tool you can use to help build your credibility and have an audience put their trust in you.

Livestreaming gives every business an opportunity to present themselves live in front of an audience and allow prospects, customers and brand advocates some human connection and interaction. Discover how you can use livestreaming to build trust and credibility in this episode.

Ross Brand is the complete package. He is a livestreaming host and coach, live video creator, speaker and podcaster. He is the Founder of Livestream Universe which helps businesses to leverage livestreaming to build their personal brand and tribe.

Ross also has a professional HR background and has been a guest lecturer at New York University on topics such as “Leveraging Social Media to Optimize HR Outcomes” and “Building Your Professional Brand on Social Media for HR Pros”.

In this Episode:

The many ways to use livestreaming to establish your credibility and build trust
How keeping promises and offering only what you can actually deliver helps establish your credibility
How consistency is important in doing livestreams that are regularly scheduled especially when you’re just starting
How to get started with your first livestream and how to deal with content with the right intro/outro and some scripting
How talking about your passion or something you care about is a good topic of choice
How doing interview livestreams with guests is a good training ground to build confidence
Different interviews you can do for your livestream
How to repurpose and distribute livestream content
The importance of having a Facebook business page for livestreaming and other purposes
How to prepare for a livestream but still be flexible during the livestream itself
How to deal with technical issues and other challenges during a livestream
How to select the best interviewees for your type of audience
How expensive equipment is not the end all for a great livestream
How to choose the right equipment such as microphones
How to set up your background
How audio is the most important aspect of your livestream

Quotes From this Episode:
“The place where people go wrong with it is when people are marketing and they make promises they can’t keep.” - Ross Brand
“Offer what you can deliver on.” - Ross Brand
“When you’re starting out, consistency is really important because how else do people find you and how else do they learn about you and how else do they know that you’re serious and you’re gonna keep doing this?” - Ross Brand
“The place to do your first few livestreams are on your personal profile.” - Ross Brand
“Not everybody is suitable for every medium but there’s no reason why most people can’t do a capable job at livestreaming.” - Ross Brand
“Use that time when nobody shows up to practice.” - Ross Brand
“Interviews are a great way to do livestreams in general.” - Ross Brand
“Often, the best questions come from listening to your guest and then amplifying and asking questions based on what they said.” - Ross Brand
“Doing it with second-rate technology is better than not doing it all.” - Ross Brand
“The show really ends without audio.” - Ross Brand

Resources:

Ross Brand
Twitter: @iRossBrand
Facebook: @Livestreamuniverse
LinkedIn: @RossBrand
Websites: livestreamuniverse.com

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

How to Use Live Streaming to Grow Your Brand [Podcast]

by Brad Friedman | Podcast

This Week's The Digital Slice Podcast “How to Use Live Streaming to Grow Your Brand: with LivestreamUniverse.com Creator and Owner Ross Brand is live!

It’s harder now than ever before for content creators and marketers to engage their audience. Before, having an entertaining or helpful and fairly well-written blog with some eye-catching images gave almost anybody a good chance of building a loyal following. Not anymore. (more…)

Ep 005: Livestream To Grow Your Business

by Brad Friedman | The Digital Slice

Ep 005: Livestream To Grow Your Business

by Brad Friedman

Livestream To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Live streaming has garnered a lot of attention of late because of its ability to attract subscribers and potential clients. Although some have been very successful in making it work for their business, not everyone can earn from it directly - and this is not a bad thing because there are other paths you can take as a business owner to help you maximize various live streaming benefits.

Certainly, you can go ahead and sell products to monetize live streaming. But like most successful live streamers, you can also opt to use live streams to build long-term relationships with clients. Re-purposing your live stream content to create an online portfolio is likewise a smart move toward solidifying your digital footprint. Whichever way you choose, when done right, there is no doubt that you can take advantage of live streaming to grow your business.

Broadcasting has always been Ross Brand’s first love. He’s been an on-air personality, show host, and reporter. In 2015, his passion was ignited once more as he watched and participated in shows on Blab. From there, the @livestreamuni Twitter account came to life, sharing news and live stream broadcasts. In just 8 days, @livestreamuni garnered 500 followers. Driven by the early adopters’ fervor for the platform, Ross opted to feature broadcasters and brands through his creation, LivestreamUniverse.com and produced high-quality content using live stream platforms.

In this Episode:

How Ross loves featuring live streamers, learning from them and getting to know live stream personalities
The 3 paths by which live streaming can be used to get direct earnings or foster relationships with customers
How simple selling can be done via live streams
How to build relationships or build your personal brand using live streaming
How to repurpose live stream content to your blogs, YouTube channel, Twitter, or LinkedIn, through the portfolio method
How to deal with challenges like having no or few audience members or not knowing what to talk about in your live stream
The importance of developing a live streaming skill set today for its huge future potential
How to deal with the fear of live streaming especially for first-timers
The basic tools to get started with live streaming using what you already have
Ross’ red carpet experience at Mario Armstrong’s Never Settle Show

Quotes From this Episode:
“It’s the rare business or individual or whatever who’s doing live streaming and making money just from their show.” - Ross Brand
“You’re going to build your brand, you’re going to get known, and then when somebody needs your service, they’re going to find you.” - Ross Brand
“It’s making an investment now in a relationship that may pay off later.” - Ross Brand
“The live engagement may be part of what you’re doing, right? But it isn’t your primary focus.” –
“Your focus is, you’re taking the content that you recorded live and you’re re-purposing it.” - Ross Brand
“Having that digital footprint will often set you apart from everybody else you’re competing with.” - Ross Brand
“You gotta talk about it from what draws people in.” - Ross Brand
“If you bring who you are to talking about your business, why wouldn’t that take off, too? And it has for people.” - Ross Brand
“All the technology is secondary to the conversation.” - Ross Brand
“If you’re good, people will enjoy what you do whatever level of technology you’re at.” - Ross Brand

Resources:

Ross Brand
Twitter: @iRossBrand
LinkedIn: https://www.linkedin.com/in/rossbrand/
Facebook: https://www.facebook.com/livestreamuniverse/
Ross & Nez: The Livestream Experience (Audio):
https://itunes.apple.com/us/podcast/ross-nez-the-livestream-experience-audio/id1314054414
LivestreamUniverse: http://livestreamuniverse.com/ross-brand/
BeLive https://belive.tv

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia