Ep 179: Build A Brand That Lasts
Ep 179: Build A Brand That Lasts
Build A Brand That Lasts
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Join Brad Friedman and Jim Pietruszynski as they discuss how branding is more than a logo, and how great brands solve problems, while their branding elicits emotions.
Jim Pietruszynski is the CEO of Soulsight, a full-service brand design agency, that utilizes an empathic mindset to motivate consumer connections with brands emotionally, keeping brands relevant and evolving with culture. With over 3 decades of experience in iconic brand design, Jim has worked in every category and channel, and is driven not only by creativity, but understanding true human needs, turning brands into artifacts of our culture. He has spent the last 25 years at Soulsight with roles as a Designer, Strategist, Account Manager, and CMO.
Jim’s passion for the creative process begins with the formation of an environment where a strong strategic vision can truly thrive. Collaboration and honesty have been important factors that have fostered breakthrough innovation and game-changing creativity. Jim’s inspiration comes from insights grounded in basic human truths and an empathetic approach. His focus on strategic insight and design allows him to contribute compelling creative thinking for clients and colleagues.
Jim has experience in working with global and iconic companies such as Kraft Heinz, Coca-Cola, Molson Coors, General Mills, Pfizer, Unilever, and Hershey’s, and his work has been recognized by Graphis, How, Print, Communication Arts, Mobius, London International Awards, International Brand Packaging, Creativity Annual Awards, and Pentawards.
In this Episode:
- Jim talks about how the brand experience is so much more than just a logo.
- Jim says a good brand will motivate emotion.
- Jim discusses the need for a brand to solve problems and become essential to people's lives.
- Jim says a brand's social media strategy can't operate in a vacuum.
- Jim also talks about integrating AI into the design process.
Quotes from this Episode:
“ A brand is really shortcut for something that's iconic and makes an impression on someone so that they can continue to remember and create some sort of relationship with the brand.” – Jim Pietruszynski
“Branding is like a marathon. you're constantly running and training. It's not a sprint.” – Jim Pietruszynski
“ The biggest trend that everyone's talking about right now is AI and what is AI going to do for design and in our marketplace.” – Jim Pietruszynski
“ Just because a brand is losing share doesn't necessarily mean it's lost relevancy.” – Jim Pietruszynski
“ And when you think about branding, it's not all about the art. It's not all about the design, but it's also about the strategy and the business side of things.” – Jim Pietruszynski
Resources:
Jim Pietruszynski:
LinkedIn: Jim Pietruszynski
Website: Soulsight
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