Helping Older Business Owners Embrace Technology

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE RODECaster PRO II All-in-One Production Solution https://amzn.to/4r8SenH

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 222: Don’t Buy A CRM Until You Know This 1 Thing

Don't Buy A CRM Until You Know This 1 Thing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

You should NOT buy a CRM until you know this one thing…

Join Brad Friedman and Adam Honig as they chat about the CRM and how it can positively and negatively affect your business goals.

Adam Honig is here to help manufacturers cut through the nonsense of traditional CRM and make more money with less hassle. As CEO of Spiro.AI, Adam leads the charge in using AI to drive sales growth, boost profits, and streamline operations specifically for mid-sized manufacturers.

Unafraid to take strong stands, he’s known for his opinionated, often controversial takes that challenge the status quo—all aimed at freeing manufacturers from “crap work” to focus on what actually matters. No fluff, no CRM headaches, just real results.

A frequent speaker on industry podcasts, Adam shares how Spiro’s “anti-CRM” approach helps manufacturers build strong customer relationships without the inefficiencies of outdated systems.

In this Episode:

Adam talks about his belief that the CRM is like a mirage that never lives up to its promise.
Adam says business owners must focus on business goals, not technology.
Adam believes software should serve specific outcomes like gaining customers or increasing customer satisfaction.
Adam discusses how the CRM turns salespeople into data entry clerks.
Adam tells us how to evaluate software and avoid hype.

Quotes from this Episode:
“CRM is like a mirage in the desert. It seems like a good idea, but the closer you get to it, it just dissolves right in front of you.” – Adam Honig
“I believe that it's just a failed technology that has never lived up to its promise. And that we should abandon it and try to do something completely different.” – Adam Honig
“The vast majority of CRMs are basically turning salespeople into data entry clerks.” – Adam Honig
“You should not buy CRM, you should not buy software from anybody, until you know that very specific thing that you want to get out of it.” – Adam Honig

Resources:

Adam Honig:
LinkedIn: Adam Honig
YouTube: Spiro.AI
Website: Spiro.AI

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE RODECaster PRO II All-in-One Production Solution https://amzn.to/4r8SenH

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 221: How To Turn A Niche Audience Into A Loyal Brand Community

How To Turn A Niche Audience Into A Loyal Brand Community

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Are you investing in marketing but still feel like your niche audience isn’t turning into a truly loyal, engaged community?

Join Brad Friedman and Ondar Tarlow as they break down how to differentiate a “commoditized” business, build trust through your digital and in-person experience, and use data and AI to turn attention into long term customer relationships.

Ondar Tarlow is a marketing strategist and brand partnerships leader with more than 20 years of experience helping small, medium, and corporate businesses grow. He has built brands and customer experiences across financial services, lifestyle, and sports, and has led marketing as Chief Marketing Officer at Pacific Premier Bank.

As CMO, Ondar helped forge a major partnership with the Los Angeles Chargers as they moved from San Diego to LA, integrating the bank into everything from game day experiences to digital campaigns while also serving as the team’s primary banking relationship. Today, he runs marketing consulting for Zero Nation, a youth culture focused brand and talent collective that connects companies with Gen Z and Gen Alpha across action sports, gaming, fashion, and entertainment.

In this Episode:

Ondar explains why he always starts with the fundamentals—what your product or service is, who your competition is, what your market looks like, and what makes your business truly unique.
Ondar shares how to treat your website as a real digital storefront, and why mobile usability is non negotiable.
Ondar discusses how your website content (what the business is, who works there, and your background) helps establish legitimacy and immediate trust with potential customers.
Ondar stresses why data and attribution are critical for small business owners, and how to think about funnels, budgets, and tracking so you don’t spread your marketing too thin.
Ondar describes how AI has long been used in marketing for things like propensity models and segmentation, and how generative AI can now assist with ideation, drafting, and faster creative work.

Quotes from this Episode:
“And if you cannot use them on an iPhone or an Android, you're gonna lose business immediately.” – Ondar Tarlow
“Trust and marketing and customer experience are really all connected at the hip.” – Ondar Tarlow
“It's about the company, it's about you. It's about how you support your customers.” – Ondar Tarlow
“Whether you're a small business or you are a corporate business, the data is what is going to really identify what's working and what's not.” – Ondar Tarlow
“If something isn't working, but you believe in it. Give yourself time to test it, tweak it, and see if you can make it work. If it doesn't I wouldn't hang onto it.” – Ondar Tarlow

Resources:

Ondar Tarlow:
LinkedIn: Ondar Tarlow
Website: Ondat Tarlow Marketing & Strategy

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 205: Personalized Follow-Up: The #1 Growth Strategy You’re Not Using

Personalized Follow-Up: The #1 Growth Strategy You’re Not Using

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Doug Brown as they discuss the need to integrate your sales and marketing teams and train them to provide personalized follow up.

Doug C. Brown is the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert.

He has led client award-winning and high-performance teams as well as pioneered profitable development programs for companies. He has advised companies such as Intuit, CBS Television, Procter & Gamble, Enterprise Rent-A-Car, Nationwide, Embassy Suites, Inc. 500 to 5000 companies, and thousands of other businesses and entrepreneurs.

As an independent division head, Doug created, trained, and presented high-impact, results-oriented web seminars for prospects of Tony Robbins and Chet Holmes. Doug increased their division sales by 864% and close rate by 62% in just six months.

Today, he helps companies and individuals increase their sales by incorporating sales revenue and profit growth strategies used by top 1% performers through the Top 1% Academy, Sales Revenue, and Profit Growth Masterminds. He also specializes in creating commission-only sales teams and advises companies on how to properly prepare for a high-performing sales team so they can attract and retain elite sales producers.

In this Episode:

Doug cautions against CRM silos, noting different platforms excel at different things, and recommends shared visibility of marketing and sales notes regardless of the tech stack.
Doug says personalized, meaningful, relevant follow-up is his growth engine of choice, citing that B2B buyers want at least five follow-ups (with three by phone) and advising you simply ask prospects how they prefer to be contacted.
Doug shares a light-touch personalization example that won a quick reply from a $250M-CEO and explains how to scale this with tools or smart data-scraping plus templates—without getting creepy.
Doug’s core takeaways include defining your ideal right-fit buyer, setting a truthful revenue goal, and remembering every company is really in the client acquisition business.

Quotes from this Episode:
“Everything we do in business is to do one thing: acquire a client and deliver on the client's expectation—and do that profitably.” – Doug Brown
“Marketing is like the fire that happens in the field—artillery and planes flying overhead—and the salespeople are like the infantry that run out onto the field.” – Doug Brown
“Statistics show that the average B2B client wants [at least] five follow-ups minimum, and they want three of those to be phone calls.” – Doug Brown
“If you don't know who your ideal right-fit buyer is, you're working way too hard and your messaging's gonna be off.” – Doug Brown
“Without a truthful goal and without understanding the ideal right-fit buyer, we work way too hard, do too many things, and spend too much money.” – Doug Brown

Resources:

Doug Brown:
LinkedIn: Doug Brown
Facebook: Doug Brown
Instagram: Doug Brown
Vibitno: Vibitno
Website: CEO Sales Strategies
Masterclass: Stop The Leak

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 204: 3D CGI Visualization Boosts Real Estate Sales and Marketing

3D CGI Visualization Boosts Real Estate Sales and Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad and Brian Corcodilos discuss 3D CGI Visualization and Brian’s disruptive approach to the real estate industry.

Brian Corcodilos is a seasoned CEO and a natural leader with a passion for entrepreneurship. He is the founder and CEO of Designblendz, a dynamic architecture firm based in Philadelphia. Brian’s journey began when he transformed a living room startup into a thriving company.

Today, under his visionary leadership, Brian oversees a talented team of 25 professionals at Designblendz. The company has earned remarkable success and recognition, including being named one of the fastest-growing companies in America in 2020 on the prestigious INC 5000 list. Designblendz has also been consistently recognized as one of the fastest-growing companies in Philadelphia for the past four years.

Brian’s unique and disruptive approach to the real estate industry sets Designblendz apart. He embraces cutting-edge 3D technology to empower clients in designing, marketing, pre-selling, and leasing properties virtually. By harnessing the power of these innovative tools, Brian is revolutionizing the real estate landscape and enabling clients to make more informed decisions in the digital age.

With a commitment to excellence and a relentless drive for innovation, Brian Corcodilos continues to spearhead Designblendz toward even greater growth and success. His entrepreneurial spirit and unwavering dedication make him a respected figure in the industry, and his visionary leadership continues to propel the company to new heights.

In this Episode:

Brian talks about being a full service architecture, interior design, and 3D CGI visualization company.
Brian tells us about their ability to create a 3D walkthrough of a real estate project.
Brian discusses the marketing benefits of using visualization.
Brian talks about how visualization increases the sales window.
Brian also talks about his Halloween Haunted House project..

Quotes from this Episode:
“What we do is unique in the sense that we lead with 3D.” – Brian Corcodilos
“We literally got a standing ovation when they played our animation of that project.” – Brian Corcodilos
“I've been creating deep fake images for a decade.” – Brian Corcodilos
“We're gearing up towards the end of September here to open up and, we'll be open 25 nights here for one of the scariest haunted attractions in the greater Philadelphia region.” – Brian Corcodilos

Resources:

Brian Corcodilos:

LinkedIn: Brian Corcodilos
Instagram: Brian Corcodilos
Website: DesignBlendz
Website: Lincoln Mill Haunted House

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia