How Your Chatbot Marketing Strategy Is Different From Your Traditional Marketing Strategy
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
What is the one platform people are almost guaranteed to be on every day of their lives? Most people make Facebook their staple, but a fun fact is that they can live without it for a day. Even if they do, they will not give up messenger as they use it to communicate with significant people in their lives.
When Facebook realized this, without much further ado, they found a way for business owners to make messenger the one tool they can use to reach their audience right where they are. This is the powerful story behind Facebook messenger marketing and how you can take advantage of it using chatbots to automate messages while maintaining a personal touch as you directly converse and interact with your audience.
Unlike outbound marketing, you do not have to be persistent, pushy, and unwanted by customers because they will come to you for the valuable information you give them. In this episode, discover the stark differences between traditional marketing and chatbot marketing.
RJ Redden is the Queen of messenger bots and is a Chatbot Builder at Black Belt Bots, a company she owns. RJ has been coaching about technology for two decades, but when she found messenger bot marketing, she was sold on the technology in literally 5 minutes.
She has used email marketing, social media, live video and acknowledges how effective they can be as part of a digital marketing strategy. But it was with messenger bot marketing that her business took off. She loves how she can automate but at the same time build relationships with customers that are mutually beneficial. And so today, RJ’s mission is to help clients achieve the same success for their businesses and have qualified leads banging at their doors.
In this Episode:
- How a messenger bot really is a tool that facilitates conversations between people, bridges connections, and builds engagement
- How selling and marketing feels more natural when done the chatbot way
- What is Facebook Messenger and its huge potential in helping you do business
- How to set up your messenger bot for creating awareness and sharing valuable information
- How Facebook Messenger is the best of both worlds - using automation while staying human in your interactions and business relationships
- The secret to success in messenger bot marketing
- How to use messenger bot marketing to replace strategies that aren’t working for you
- Things a messenger bot can do including delivering a mini-course and engaging Facebook group members
- How to get people to subscribe to your messenger bot
- How to maintain a balance between automation and human interaction
- How Facebook Messenger marketing allows you to always put your best foot forward
- How to integrate messenger bots into your current marketing strategy
- How chatbots allow for more focus and building of trust
- How to get a free mini-course on chatbots with RJ Redden at checkoutmybot.com
- How to build a reminder bot especially for live streamers or content creators at startyourbot.com
- How manychat.com can be one of the most user-friendly software for creating bots for beginners
Quotes From this Episode:
“When people hear messenger bot, they think about all kinds of things that don’t really have anything to do with what a messenger bot really is.” - RJ Redden
“A messenger bot, what it really is, is that it’s a conversation between two people that is on steroids.” - RJ Redden
“When I ran into messenger bots, what it said to me was, you can now send to people messages that they consider valuable and you can send them a lot less.” - RJ Redden
“Messenger connects us to people we care about.” - RJ Redden
“I start to have relationships with people rather than some static number on a page that’s supposed to tell me the value of my business.” - RJ Redden
“The people in my bot are the people I care about talking to and they care about talking to me.” - RJ Redden
“I don’t have to be pushy to sell anything.” - RJ Redden
“You don’t have to train people to look at Messenger. We’re all already trained.” — RJ Redden
“If you’re thinking about adapting bots into your overall strategy, start here: pick one thing that isn’t working for you.” - RJ Redden
“You gotta get eyeballs to that content for it to work for you, a messenger bot will get eyeballs to your content.” - RJ Redden
Resources:
Rj Redden
Twitter: @blackbeltbots
Facebook Group: Black Belt Bots Community
LinkedIn: @rjredden
Websites: blackbeltbots.com
Brad Friedman
Twitter:
@BradFriedman
@FriedmanGrp
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
