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Ep 052: Using Social Media To Grow Your Business During A Crisis

Ep 052: Using Social Media To Grow Your Business During A Crisis

by | The Digital Slice

Ep 052: Using Social Media To Grow Your Business During A Crisis

by Brad Friedman

Using Social Media To Grow Your Business During A Crisis

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Using Social Media To Grow Your Business During A Crisis

In today's episode of The Digital Slice Podcast, Brad shares a recording of a virtual presentation he gave at the Resilience 2020 Global Virtual Conference, titled Using Social Media To Grow Your Business During A Crisis.

2020 has been a year of crisis for business owners and marketers alike. Of course, we’ve been devastated by the COVID-19 Coronavirus for most of the year and, more recently, our attention has been directed to the Black Lives Matter movement.

In this Episode:

Brad advised that when a crisis occurs, pause everything and take stock in what you're currently doing and what is going on around you.
Brad suggests spending a significant amount of time listening.
Brad suggests that another key question companies must address is: Who should we communicate to?
Brad believes that a crisis may afford a business the time to take a dive deep into the company messaging.
Brad suggests that you focus in on the best channels to use to get your message out to your audience.
During a crisis Brad suggests that you focus on being there for your customer and your lead rather than selling your product or service.

Quotes from this Episode:
“Businesses need to be nimble. Be aware of what is going on in the world. And aware of how that might result in a shift in their digital marketing strategy.” - Brad Friedman
“In these circumstances, you have to ask yourself, Is my content going to be appreciated right now?” -Brad Friedman
“When crafting our marketing messages, it’s always a good idea to put ourselves in the shoes of our audience.” -Brad Friedman
“Silence would be deadly. And, saying the wrong thing could also be damaging.” -Brad Friedman
“To be honest, if you’re working with me, or if you’ve heard me speak before, you know I’m always preaching that your marketing message needs to be a message of helping along with selling.” -Brad Friedman
“There is no better time than a crisis to be “Shelping” in order to grow your business.” -Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 046: Finding Plan B Success

Ep 046: Finding Plan B Success

by | The Digital Slice

Ep 046: Finding Plan B Success

by Brad Friedman

Finding Plan B Success

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Securing employment is not the only option you have. A “Plan B” can involve doing what you are meant to do in this world and succeed with it.

Rajeev Mudumba is a seasoned entrepreneur, author, podcaster, and strategic Plan B coach with 2 decades of professional experience. Rajeev recently wrote the book, “My Inspiration: Quotes that shaped my self improvement journey.”

In this Episode:

  • Rajeev’s professional and entrepreneurial journey – writing a book and launching his podcast
  • The how’s of Plan B Success Reveal and Plan B Success Blueprint coaching course
  • Steps on how to build your personal brand
  • How the Wework issue is a lesson learned for founders and VCs

Quotes from this Episode:“This is that kind of a book. There’s no one way to read it, back or front. You just open it up and hopefully whatever professional or personal challenge you’re going through, you’ll find an answer in one of the quotes. That’s my aspiration for it.” - Rajeev Mudumba
“It is so important to go on that journey of self-discovery.” - Rajeev Mudumba
“What’s the point in wasting time and you do it half-heartedly or half of it. Either do it or don’t do it. - Rajeev Mudumba
“With my programs, I’m basically trying to show them that there’s another way. You can go back to the customer directly and you build your brand. You build your influence.” - Rajeev Mudumba
“If you want to scale, it’s not possible to do it all yourself.” - Rajeev Mudumba

Resources:

Rajeev Mudumba
Website: Rajeev Mudumba
Facebook: Plan B Success
LinkedIn: Rajeev Mudumba
Instagram: Rajeev Mudumba
Twitter: Rajeev Mudumba
Podcast: Plan B Success
Rajeev's Book: My Inspiration: Quotes that shaped my self improvement journey

Tools Discussed:
Otter.AI: Otter.AI
Audioburst: Audioburst

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 019: How Your Chatbot Marketing Strategy Is Different

Ep 019: How Your Chatbot Marketing Strategy Is Different

by | The Digital Slice

Ep 019: How Your Chatbot Marketing Strategy Is Different

by Brad Friedman

How Your Chatbot Marketing Strategy Is Different From Your Traditional Marketing Strategy

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

What is the one platform people are almost guaranteed to be on every day of their lives? Most people make Facebook their staple, but a fun fact is that they can live without it for a day. Even if they do, they will not give up messenger as they use it to communicate with significant people in their lives.

When Facebook realized this, without much further ado, they found a way for business owners to make messenger the one tool they can use to reach their audience right where they are. This is the powerful story behind Facebook messenger marketing and how you can take advantage of it using chatbots to automate messages while maintaining a personal touch as you directly converse and interact with your audience.

Unlike outbound marketing, you do not have to be persistent, pushy, and unwanted by customers because they will come to you for the valuable information you give them. In this episode, discover the stark differences between traditional marketing and chatbot marketing.

RJ Redden is the Queen of messenger bots and is a Chatbot Builder at Black Belt Bots, a company she owns. RJ has been coaching about technology for two decades, but when she found messenger bot marketing, she was sold on the technology in literally 5 minutes.

She has used email marketing, social media, live video and acknowledges how effective they can be as part of a digital marketing strategy. But it was with messenger bot marketing that her business took off. She loves how she can automate but at the same time build relationships with customers that are mutually beneficial. And so today, RJ’s mission is to help clients achieve the same success for their businesses and have qualified leads banging at their doors.

In this Episode:

  • How a messenger bot really is a tool that facilitates conversations between people, bridges connections, and builds engagement
  • How selling and marketing feels more natural when done the chatbot way
  • What is Facebook Messenger and its huge potential in helping you do business
  • How to set up your messenger bot for creating awareness and sharing valuable information
  • How Facebook Messenger is the best of both worlds - using automation while staying human in your interactions and business relationships
  • The secret to success in messenger bot marketing
  • How to use messenger bot marketing to replace strategies that aren’t working for you
  • Things a messenger bot can do including delivering a mini-course and engaging Facebook group members
  • How to get people to subscribe to your messenger bot
  • How to maintain a balance between automation and human interaction
  • How Facebook Messenger marketing allows you to always put your best foot forward
  • How to integrate messenger bots into your current marketing strategy
  • How chatbots allow for more focus and building of trust
  • How to get a free mini-course on chatbots with RJ Redden at checkoutmybot.com
  • How to build a reminder bot especially for live streamers or content creators at startyourbot.com
  • How manychat.com can be one of the most user-friendly software for creating bots for beginners

Quotes From this Episode:
“When people hear messenger bot, they think about all kinds of things that don’t really have anything to do with what a messenger bot really is.” - RJ Redden
“A messenger bot, what it really is, is that it’s a conversation between two people that is on steroids.” - RJ Redden
“When I ran into messenger bots, what it said to me was, you can now send to people messages that they consider valuable and you can send them a lot less.” - RJ Redden
“Messenger connects us to people we care about.” - RJ Redden
“I start to have relationships with people rather than some static number on a page that’s supposed to tell me the value of my business.” - RJ Redden
“The people in my bot are the people I care about talking to and they care about talking to me.” - RJ Redden
“I don’t have to be pushy to sell anything.” - RJ Redden
“You don’t have to train people to look at Messenger. We’re all already trained.” — RJ Redden
“If you’re thinking about adapting bots into your overall strategy, start here: pick one thing that isn’t working for you.” - RJ Redden
“You gotta get eyeballs to that content for it to work for you, a messenger bot will get eyeballs to your content.” - RJ Redden

Resources:

Rj Redden
Twitter: @blackbeltbots
Facebook Group: Black Belt Bots Community
LinkedIn: @rjredden
Websites: blackbeltbots.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

3 Reasons You Need To Create 2018 SMART Goals And How To Start

3 Reasons You Need To Create 2018 SMART Goals And How To Start

by | General Business Advice, Inbound Marketing, Social Media

When it comes to SMART goals in business sometimes they can take a back seat. They don't go on the front burner because you have so much else that is urgent. Payroll is due today. You need to put out a fire with your biggest client. You have that big meeting this afternoon. Your team needs you to approve and sign off on a big project. Before you know it you have put in a 12 hour day and you are beat. You got through the day but frankly, that isn't good enough. Not to say you didn't work hard but you can be working much more efficiently with SMART goals to guide your months, weeks, and days. (more…)

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