Develop Business With Case Studies
Case studies are a tremendous resource for helping you develop business. Even the most risk averse entrepreneur likes to see someone else having success with a product or service before buying it. It’s just human nature. The main challenge to writing a great case study is making sure it emphasizes the job was all about the client. Sure, the purpose is to highlight your achievements, but you want a prospective client to picture the benefits your featured client enjoys. (more…)
Many CPAs advertise using traditional methods such as community newsletters and perhaps a coupon mailer. Local radio shows are good venues; particularly drive-time shows that can boast loyal listeners but can also get quite expensive. Networking is another method. There are local and state business events where CPAs are a natural draw. Other opportunities are participating and joining on as a sponsor for charity sponsorships and supporting local sports teams. I’m going to throw another one at you that I bet you haven’t considered: mobile ads. 
Constant Contact is known for its email marketing tools, but it recently rolled out an entire toolkit including social media marketing, event planning, surveys and local deals to make its package a truly one-stop service for multiple outbound communications and campaigns. 
You’ve probably noticed how it always seems that the marketing budget/staff is one of the first things to get cut during that annual reorganization time of the year or when the corner office says it’s time to tighten up on spending. You may have heard of that crazy world some marketers spend their professional careers, living and dying each day through the victory of surpassing goals or the failure of obtaining the unattainable marketing metrics. Maybe you happen to know one of these marketers. Or perhaps you are one of them. Either way, it should come as no surprise that making drastic cuts in marketing is very shortsighted, and I don’t say this just because it happens to be my profession. 
Social media is a great tool for businesses that are looking for new ways to interact with their target market. If your business would like to use social media for marketing purposes, then a social media marketing strategy is essential. The following elements should be incorporated in your marketing strategy to ensure success. 
