by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
When it comes to SMART goals in business sometimes they can take a back seat. They don't go on the front burner because you have so much else that is urgent. Payroll is due today. You need to put out a fire with your biggest client. You have that big meeting this afternoon. Your team needs you to approve and sign off on a big project. Before you know it you have put in a 12 hour day and you are beat. You got through the day but frankly, that isn't good enough. Not to say you didn't work hard but you can be working much more efficiently with SMART goals to guide your months, weeks, and days. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
It's time to set your marketing goals! 2018 is just around the corner. People are busy evaluating their lives and how they want to change them in the coming year. The same applies to businesses. This is a good time to take stock of how well you achieved your goals in 2017 and to figure out what you want to accomplish in 2018. (more…)
by Brad Friedman | Inbound Marketing
As you know, we are all-in on the benefits of using inbound marketing tactics to generate revenue for your business. Over the last several years, advances in the technology of buying have brought about a corresponding revolution in the technology of marketing and selling. Changes in the way customers look for what they want have caused irreversible changes in the potential modes of advertising. According to recent statistics, (more…)
by Brad Friedman | Social Media
Periscope is one of the leading live video services and it has many applications. Not everyone sees how useful this type of application is for business purposes. Live streaming makes it possible to engage with your audience in an exciting way and make them feel like they're part of the action. Let's look at some of the best ways to use Periscope for business. (more…)
by Brad Friedman | Social Media
It's never too early to prepare. Halloween, Black Friday, Cyber Monday, Christmas, and other holidays may ensure your brand's success in 2016, but why not plan ahead for 2017? To sustain your success not just now but in the future, you need to understand upcoming trends in order to act quickly once they happen. To get you ready, here are our 5 predictions for social media marketing in 2017. (more…)
