It's never too early to prepare. Halloween, Black Friday, Cyber Monday, Christmas, and other holidays may ensure your brand's success in 2016, but why not plan ahead for 2017? To sustain your success not just now but in the future, you need to understand upcoming trends in order to act quickly once they happen. To get you ready, here are our 5 predictions for social media marketing in 2017. (more…)
During the holiday season, there are opportunities galore for digital marketing. This is the time when people set out to buy gifts for friends and family. And while they’re doing that, they might also decide to buy something for themselves. Who can resist the displays, the discounts and the urge to indulge in some retail therapy while everyone else is doing the same? Holiday shopping increased by 12.1% between 2014 and 2015 and there's no reason to believe there won't be an increase again this year. (more…)
This Guest Post iw written by Sheena Mathieson who understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing.
With Facebook as one of the primary tools for marketing, it isn't surprising that so many businesses are making use of it to promote their brands. Of course, there are certain techniques that you have to use in order to generate traffic for your Facebook like page. Here are a few tips on how marketers like you can drive more traffic to your Facebook pages. (more…)
Americans spent over $6.9 billion on Halloween in 2015. That's $74 per person! This really shouldn't come as a surprise considering this holiday crosses religious, cultural, and age demographics. (more…)
When running a successful company there are some business management areas that, while they require steady effort and attention, are more predictable and thus easier to manage than other areas such as routine inventory, human resources for a smaller company, and basic administrative tasks. However, one business practice that is also important for successfully running a business, but that requires much more flexibility and quick thinking, is effective digital marketing. (more…)
