Americans spent over $6.9 billion on Halloween in 2015. That's $74 per person! This really shouldn't come as a surprise considering this holiday crosses religious, cultural, and age demographics. (more…)
When running a successful company there are some business management areas that, while they require steady effort and attention, are more predictable and thus easier to manage than other areas such as routine inventory, human resources for a smaller company, and basic administrative tasks. However, one business practice that is also important for successfully running a business, but that requires much more flexibility and quick thinking, is effective digital marketing. (more…)
It takes multiple people to design and implement a great social media marketing strategy. But different people can have vastly different ideas about how to approach social media marketing, including what kind of tone to cultivate on a social media page, how often content should be posted, and even what type of content is appropriate to post. This is why it’s essential to design a social media policy for any social media marketing strategy. Failing to do so can lead to unfocused, ineffective, and potentially even inappropriate content on your social media pages. (more…)
Social media is a crucial aspect of your marketing strategy. But sometimes it can be easy to be overwhelmed, as there are so many topics you can post and tweet about, and you often find that you lack the time to do it all. These tools can help you plan your social media marketing strategy. (more…)
This Guest post is written by Veronika Kavanova, Head of Marketing and PR at FreelanceHouse. She's a healthy lifestyle freak, and Game of Thrones enthusiast. You can find her on Twitter. (more…)
