by Brad Friedman | Inbound Marketing
This week’s Guest Post is written by Sally Smith a writer with years of marketing experience. Currently Sally is writing for Foxley, a website building business based in Australia.
One of the best ways to get your content noticed is to create a stunning headline. Studies have shown that a reader will click on an article or blog post 80 percent because of the headline and 20 percent because he or she is interested in the content. Therefore, it is your job to grab attention and create blog titles that will compel a reader to stop and click on your content. (more…)
by Brad Friedman | Social Media |
Local SEO tactics are an important part of every small business’ digital marketing strategy. If you’re trying to improve your online persona and drive traffic to your website, you can do this with local SEO. You might have heard that SEO is dead. (more…)
by Brad Friedman | General Business Advice, Social Media
Social media marketing is the fastest and most far-reaching brand-building and marketing tool you can use today. However, if a seemingly simple social media strategy is mishandled, it can backfire and potentially cause harm to your business' reputation. (more…)
by Brad Friedman | General Business Advice, Social Media
SMART marketing goals are a must! So, why aren’t you setting SMART goals? Marketingprofs did some research on this and found that only 35% of B2B marketers have written SMART marketing content goals. They also found that marketers with written SMART goals are eight times more likely (60% vs. 7%) to rate themselves as being effective marketers vs. those who have no strategy, written or otherwise. (more…)
by Brad Friedman | General Business Advice |
A lot has been written about Millenials, those “kids” who came of age around the turn of the century. Also known as Generation Y, they are the current leaders of today’s emerging technology. Not surprisingly, they are also targets for marketers trying to get their attention about products ranging from beer to health food to cars.
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