Inbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack. (more…)
Google Authorship. Have you ever noticed a page of search results with a picture of the author next to some of them? Were you wishing that your picture could be next to your article? If so, you are already familiar with the benefits of Google Authorship. So what is Google Authorship exactly and how can it improve my site’s SEO? (more…)
Rumors Of The Death Of Email Are Highly Exaggerated. I remember reading a couple of years ago that email was dead. People weren't using it to communicate any longer; instead, they were on Facebook, Twitter, and texting each other. And now, of course, there are all these other services that integrate graphics and video with just a little bit of content, like SnapChat, Vine, and Instagram. (more…)
Image by: Gabriel Suits
It’s easy to get caught up trying to keep up with all the advice in the social media press. I myself am guilty of this. So it’s refreshing to read a different approach to using social media: Stop. You’re probably doing too much with too few results. (more…)
