by Brad Friedman | Social Media
Photo By: Mr. T in DC via Flickr
Without a doubt, the fastest-growing tool for social media marketing for attorneys is LinkedIn. It has many uses as a marketing tool for attorneys, including the ability to use its features to position oneself as a leading authority or thought leader in a specific practice area. In light of the many ethical concerns in the legal profession, it is essential to know the pitfalls in creating a profile and a network, and how to avoid them. (more…)
by Brad Friedman | Social Media
Photo Credit: dbking from flickr under a Creative Commons License
Avoiding legal and ethical problems on social media should be high on your list of things to do in 2014. For many attorneys, social media is a dangerous mistress. Many in the legal profession and at professional responsibility seminars advocate against the use of social media because of the potential legal and ethical concerns it creates for attorneys. However, as search engines increasingly rely on social media to determine relevance in ranking pages it has become more and more important to have a strong presence on sites like Facebook, Twitter, LinkedIn, Google+, and others. So, what must one do to avoid trouble while still maintaining a strong social media presence? (more…)
by Brad Friedman | Social Media
Duplicate Content? Many attorneys like to blog or even write their own website content. While this might seem a good way to avoid expense, it usually ends up harming a firm's search rankings more than it helps. Why? Because when attorneys write website content, they often create duplicate content. Usually this is done completely by mistake, but sometimes it is intentional. In either event, it is likely harming the site's visibility on search engines. (more…)
by Brad Friedman | General Business Advice, Social Media
Photo credit: LendingMemo
It's Tax Season!
January is the kick-off to tax season for CPAs and other tax professionals in the United States. Make the most of tax season 2014 by jumping on every opportunity to land new business.
Here are a few ways to make the most of marketing opportunities you may not have thought of. (more…)
by Brad Friedman | Social Media
A recent search for doctors on Facebook reveals more than 1,000 pages including a mixed bag of public figures like Mehmet Oz, authors (Ben Carson), and inevitably, fictitious characters like Dr. House. Scroll down a bit and you will start to see pages for physicians with everyday types of practices. (more…)
Duplicate Content? Many 
A recent search for doctors on Facebook reveals more than 1,000 pages including a mixed bag of public figures like Mehmet Oz, authors (Ben Carson), and inevitably, fictitious characters like Dr. House. Scroll down a bit and you will start to see pages for physicians with everyday types of practices. 
