by Brad Friedman | General Business Advice, Social Media

Photo credit: LendingMemo
It's Tax Season!
January is the kick-off to tax season for CPAs and other tax professionals in the United States. Make the most of tax season 2014 by jumping on every opportunity to land new business.
Here are a few ways to make the most of marketing opportunities you may not have thought of. (more…)
by Brad Friedman | Social Media
A recent search for doctors on Facebook reveals more than 1,000 pages including a mixed bag of public figures like Mehmet Oz, authors (Ben Carson), and inevitably, fictitious characters like Dr. House. Scroll down a bit and you will start to see pages for physicians with everyday types of practices. (more…)
by Brad Friedman | Social Media
Even though you are in the financial services industry, you might be surprised to find that LinkedIn offers a number of important benefits. If you are not actively participating in this important platform, you could be missing a large number of prospective contacts and the opportunity to open doors and make more connections. (more…)
by Brad Friedman | General Business Advice, Social Media
Blog: noun - a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. (more…)
by Brad Friedman | General Business Advice, Social Media
Do your 2014 marketing plans include Facebook advertising to promote your Facebook Business Page?
Are you familiar with Facebook’s algorithm called EdgeRank?
Do you know EdgeRank was implemented to limit who sees your posts? Meaning that even if you have 2500 loyal brand advocates who have Liked your page, only a tiny fraction of them may see what you post and you have no control over it. (more…)