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Tips For Maintaining Your Online Presence

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Once you have entered the social sphere, the real work begins. It is crucial that you work hard to maintain your brand's image in the wide-open world of social networks. Remember, once you venture into the social space, people can, and will, say whatever they want about your brand. You must keep up with these comments, responding when appropriate and making decisions about how to handle inappropriate comments. All this can be overwhelming for the intern or marketing associate in your office. Many businesses we speak with just don't have the resources to keep up with what's happening on the various social networks. Moderation is your key to success. (more…)

Why Upgrade Your LinkedIn Account?

If you have a LinkedIn account, I'm guessing you've wondered about upgrading to a paid account. There are several options to choose from, including Business, Business Plus, Executive, Talent Basic, Talent Finder, Talent Pro, and the job-seeking plans including Job Seeker and Jobs Seeker Plus. Here are some of the added benefits you receive when you upgrade to a paid account. (more…)

Promote Your Services on Twitter

Twitter has more than 200 million registered users who post more than 110 million tweets per day. If you aren't involved with Twitter you are missing an opportunity to promote your services. Whether you are a law office, CPA firm, Dentist or doctor you should be using Twitter to promote the services you offer. Remember though, promotions on Twitter takes time and effort. It's more than just tweeting about the latest breakthrough in teeth whitening. To succeed with Twitter, or any social network, you have to have a plan. It requires work to build a community and engage your followers. Here's a few tips to get you started. (more…)

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