by Brad Friedman | Social Media |
Photo from: http://com-unidadesvirtuales.blogspot.com
Once you have entered the social sphere, the real work begins. It is crucial that you work hard to maintain your brand's image in the wide-open world of social networks. Remember, once you venture into the social space, people can, and will, say whatever they want about your brand. You must keep up with these comments, responding when appropriate and making decisions about how to handle inappropriate comments. All this can be overwhelming for the intern or marketing associate in your office. Many businesses we speak with just don't have the resources to keep up with what's happening on the various social networks. Moderation is your key to success. (more…)
by Brad Friedman | Social Media
From the movie “Field of Dreams”
This Guest Post is written by Lauren Friedman, Community Genius, at Context Optional in San Francisco. Like the title infers, Lauren is a genius at social media marketing and Facebook in particular. We're very proud to publish a post of hers. If you are interested in publishing a Guest Post, please read the Guidelines on the homepage and get in touch with me. Oh, I almost forgot, Lauren also happens to be my daughter! We hope she'll write for us again in the future. So, you've decided to join the rest of the world on the quest to market via social networks. Congratulations! But you can't completely remove yourself from under a rock quite yet. (more…)