Facebook: Just Because You Built It, Doesn’t Mean They’ll Come

From the movie “Field of Dreams”
This Guest Post is written by Lauren Friedman, Community Genius, at Context Optional in San Francisco. Like the title infers, Lauren is a genius at social media marketing and Facebook in particular. We're very proud to publish a post of hers. If you are interested in publishing a Guest Post, please read the Guidelines on the homepage and get in touch with me. Oh, I almost forgot, Lauren also happens to be my daughter! We hope she'll write for us again in the future. So, you've decided to join the rest of the world on the quest to market via social networks. Congratulations! But you can't completely remove yourself from under a rock quite yet. (more…)