Ep 147: From Invisible To Invincible: Mastering Online Authority
Ep 147: From Invisible To Invincible: Mastering Online Authority
From Invisible To Invincible: Mastering Online Authority
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Rusty Shelton as they chat about building thought leadership focused on impact and the power of being intentional about creating your online image. This episode will empower you to take control of your online presence.
Rusty Shelton is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He’s the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas, that builds people-driven brands.
In this Episode:
- Rusty talks about building thought leadership forcused on impact, not ego..
- Rusty leaders today have got to think about their personal brand.
- Rusty discusses the need for leaders to really own their brand .
- Rusty talks about the importance of leaders being the messenger, not the message.
- Rusty also says leaders may need to think about changing their name to a name they can own.
Quotes from this Episode:
“The first image people are getting of you is happening online.” – Rusty Shelton
“Don't you want to be really intentional about creating an image that's both authentic to who you are, but perhaps as importantly is accelerating trust for your business.” – Rusty Shelton
“And so for leaders, if you are trying to communicate a message and you're trying to communicate that message through your corporate brand, you've got an audience that's more skeptical than they've ever been of what they're hearing.” – Rusty Shelton
“If you're willing to be the messenger, not the message, then you're going to accelerate trust and be an on ramp back to that business in a much more effective way.” – Rusty Shelton
“Instead of being positioned as an operator with something to sell, you want to be positioned as a thought leader with something to teach.” – Rusty Shelton
“That's the biggest thing we've got to do for small business owners and leaders is you have got to be in position to punch above your weight class in terms of trust.” – Rusty Shelton
Resources:
Rusty Shelton:
LinkedIn: Rusty Shelton
Website: Zilker Media
Book: The Authority Advantage: Building thought leadership, focused on impact, not ego
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