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Ep 086: Cyber Security: Managing Risk Within The “Ring of Security Methodology”

Ep 086: Cyber Security: Managing Risk Within The “Ring of Security Methodology”

Ep 086: Cyber Security: Managing Risk Within The “Ring of Security Methodology”

by Brad Friedman

Cyber Security: Managing Risk Within The “Ring of Security Methodology”

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Bryant Tow as they chat about cybersecurity and the need for businesses of all sizes to manage the risks of a cybersecurity breach.

Bryant Tow is the Chief Security Officer at Leapfrog Services. For over 25 years, Bryant has held responsibilities as an entrepreneur and senior executive in all aspects of risk management including thought leadership in the area of cybersecurity, award-winning development of security solutions, and managing large global cyber and physical security teams. He has also held executive leadership positions in multinational consulting firms and has been involved in several startups. Recently, he was the Chief Security Officer for CSC’s Financial Services Group and was responsible for securing 143 applications in 52 countries.

Bryant’s leadership positions across the security industry include the Department of Homeland Security Sector Coordinating Council, ISSA, ISACA, and as a board member and vice president of InfraGard National Members Alliance. He is recognized as a Distinguished Fellow by the Ponemon Institute, the industry’s leading research organization. He has also published several books and articles on cybersecurity topics and has received several awards, including the Governor’s Office of Homeland Security Award for Exceptional Contribution in Recognition of Outstanding Support of Tennessee’s Counter Terrorism Program.

In this Episode:

  • Bryant talks about some of the amazing people he's been able to work with in the cybersecurity world.
  • Bryant talks about the reliability or unreliability of what we're seeing on television with regard to cybersecurity.
  • Bryant talks about the Ring of Security methodology and factors included in making a decision as to whether your business needs to have a cybersecurity plan.
  • Bryant talks about the things a business owner needs to consider when developing a cybersecurity plan.
  • Bryant also talks about our rush into the cloud and issues surrounding the demarcation between your responsibility as the cloud customer and their responsibility as the cloud provider.

Quotes from this Episode:
“So the very first step that we want to do is, is to understand business impact. What are we protecting?” – Bryant Tow
“So, small businesses are statistically more likely to become victims because lack of budget for IT services.” – Bryant Tow
“But one interesting thing, I would like to say that you, you may or may not hear somewhere else, that we're actively seeing in the threat world is the impact on the development of tools specifically around the internet of things, space, critical infrastructure and those kind of things.” – Bryant Tow
“When somebody says, you know, I don't have anything. Well, my response back to that is, are you connected to the internet.” – Bryant Tow
“If I am a bad actor and I want to assemble a group of machines to increase my power. Then I can very easily go after small businesses that have servers or whatever that they have connected to the internet.” – Bryant Tow
“There has to be a culture of security that is embedded into the organization.” – Bryant Tow

Resources:

Bryant Tow:
LinkedIn: Bryant G. Tow
LinkedIn: Leapfrog Services
Facebook: Leapfrog Services
Twitter: Leapfrog Services
Instagram: Leapfrog Services
Website: Leapfrog Services

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 085: NFTs Can Help Your Business Reach New Customers And Grow Your Brand

Ep 085: NFTs Can Help Your Business Reach New Customers And Grow Your Brand

Ep 085: NFTs Can Help Your Business Reach New Customers And Grow Your Brand

by Brad Friedman

NFTs Can Help Your Business Reach New Customers And Grow Your Brand

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Chris Madden as they chat about digital marketing, NFTs, cryptocurrency, and how it all can be used to grow your business.

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that uses strategy and advertising to help established brands that are shifting to digital. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $144,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for the Chicago Bulls, Chicago Blackhawks, LendingTree, Indiana University, and New Balance.

As a career entrepreneur, before Matchnode Chris founded and/or led companies that produced music videos (CelebrateIt.TV), sold tickets for music festivals (CIMMfest), and built green homes in Costa Rica (Creaverde Group). (Chris met his wife at that film fest!)

Chris was a great guest with a wealth of insight on all things digital marketing, NFTs, entrepreneurship, cryptocurrency and web3.

In this Episode:

  • Chris talks about the various digital marketing needs of sports teams like the Bulls and the Cubs.
  • Chris talks about the need to think about all the various touchpoints in an integrated way.
  • Chris talks about his investments and work with NFTs and Crypto.
  • Chris talks about his NFT project Seabums, which is a project that supports ocean health.
  • Chris also talks about .

Quotes from this Episode:
“We're forward thinking because we're small and agile, like it's too our advantage to be on the cutting edge.” – Chris Madden
“Well, I know that we wanna talk about what's going on right now. And right now the NFT projects are very, very slow.” – Chris Madden
“NFTs are essentially unique collectibles. They don't have to be collectibles, they can be arts, but collectible is the easiest way I think, mentally to compare it to something in the real world where it's just unique.” – Chris Madden
“So we donated so far over $144,000 to ocean charities. We have a really cool global community of NFT holders who would like to get out and help the environment, pick up trash near the ocean and on beaches.” – Chris Madden
“So I think it's, that agility is the key piece because you never quite know what's gonna happen.” – Chris Madden

Resources:

Chris Madden:
LinkedIn: Chris Madden
Facebook: Matchnode
Instagram: Matchnode
Website: Matchnode

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 084: Which Celebrity Is The Tone Of Voice Of Your Brand?

Ep 084: Which Celebrity Is The Tone Of Voice Of Your Brand?

Ep 084: Which Celebrity Is The Tone Of Voice Of Your Brand?

by Brad Friedman

Which Celebrity Is The Tone Of Voice Of Your Brand?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Stacy Willis as they chat about developing content strategies for businesses that generate organic search traffic to the company website and more.

Stacy Willis is the VP of Marketing at Playwire as well as an Independent Marketing Executive. She has spent the past decade in marketing roles, primarily in the agency space or as a consultant. Stacy’s experience has allowed her to build a repeatable process for executing content strategies, which has proven successful across various industries. Stacy has a track record of real-world results and has been invaluable to the companies that she has supported throughout her career as a self-proclaimed “do-er.”

In this Episode:

  • Stacy talks about content that is meant specifically to generate organic search traffic to your site.
  • Stacy talks about the importance of having a consistent voice, tone, and message across every medium.
  • Stacy talks about the sales funnel being a lot more convoluted map than the one we like to pretend exists as marketers.
  • Stacy talks about the importance of taking that deep diveinto understanding what your audience is trying to learn about the problem you solve.
  • Stacy also talks about developing a systematic approach to building topic clusters.

Quotes from this Episode:
“Oh, well, content is everything. Words that come out of your mouth is content. Video. Written word.” – Stacy Willis
“And so what's really important is taking a step back from that and saying, how does my customer talk about this pain point?” – Stacy Willis
“Topic cluster strategies are well known throughout the industry and they are by far the best way to rank organically.” – Stacy Willis
“Usually the most helpful thing for a writer is identifying a celebrity that is the closest to the tone of voice and personality of your brand.” – Stacy Willis
“Do you have any rankings? What's your current traffic look like? Because that's gonna hugely affect how fast things can move and change.” – Stacy Willis

Resources:

Stacy Willis:
LinkedIn: Stacy Willis
LinkedIn: Playwire
Facebook: Playwire
Instagram: Playwire
Website: Stacy Willis
Website: Playwire

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 083: The Paid Media Playbook: Strategies From An Expert In The Trenches

Ep 083: The Paid Media Playbook: Strategies From An Expert In The Trenches

Ep 083: The Paid Media Playbook: Strategies From An Expert In The Trenches

by Brad Friedman

The Paid Media Playbook: Strategies From An Expert In The Trenches

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mary Ann Pruitt as they chat about negotiating, purchasing, and monitoring your company's paid media spend.

Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things
media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.

In this Episode:

  • Mary Ann talks about starting her marketing career in graphic design before discovering her love of economics, numbers and data.
  • Mary Ann talks about the importance of determining who your audience is and then, how best to reach them.
  • Mary Ann talks about how older audiences jump on social media like nothing else during the pandemic.
  • Mary Ann talks about the importance of testing your ad campaigns and being patient.
  • Mary Ann also talks about the need to find a partner that is a direct seat on a DSP for your programmatic advertising.

Quotes from this Episode: 13:33
“Data tells us a story if we're willing to read that story.” – Mary Ann Pruitt
“Anytime you are trying to reach your audience and you are paying to reach your audience, that is media buying. But the first thing that you have to start with is who is my audience?” – Mary Ann Pruitt
“For the first time in American history, we have five generations with spending power and spending capabilities. That means that we need to target our audiences. And we have more capabilities to be able to target audiences ever before. But we're definitely leaving money on the table when we're not targeting correctly.” – Mary Ann Pruitt
“It's like making a turkey that you just put in the oven for an hour and then you decide to eat and pull it out of the oven.” – Mary Ann Pruitt
“Remember, niches make riches.” – Mary Ann Pruitt

Resources:

Mary Ann Pruitt:
LinkedIn: Mary Ann Pruitt
Facebook: Mosaic Media
Twitter: Mosaic Media
Website: Mosaic Media

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing

Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing

Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing

by Brad Friedman

How Technology And Data Science Are Fundamentally Changing Digital Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Aaron Burnett as they chat about the workings of a performance-based marketing agency. Making data-driven decisions. Being a values-led company. And much more.

Aaron is the Founder and CEO of Wheelhouse Digital Marketing Group a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State.

In this Episode:

  • Aaron talks about the workings of a performance-based marketing agency.
  • Aaron talks about the need to be making data-driven decisions when it comes to your content strategy.
  • Aaron talks about Getting your website to rank higher with a variety of different tactics.
  • Aaron talks about the importance of having historical data to rely on when making marketing decisions.
  • Aaron also talks about being a values led company and how he created that culture within the company.

Quotes from this Episode:
“It's also true that that anybody who's focused on some form of performance marketing needs historical data.” – Aaron Burnett
“Maybe we'll introduce LinkedIn in the, the, some of those mid-funnel touchpoints if we're, catering to a B2B audience.” – Aaron Burnett
“Restructure content in the right way, answer the right questions in the right way, that serves user intent, and you will move to the top of search results if you have the right authority.” – Aaron Burnett
“I think if you're doing the right thing and you're doing it in the right way at work, that there should be an element of, of joy and everything that we do at work.” – Aaron Burnett

Resources:

Aaron Burnett:
LinkedIn: Aaron Burnett
Twitter: Wheelhouse
Facebook: Wheelhouse
Website: Wheelhouse

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

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