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Ep 047: An Entrepreneur Inside A Dermatologist

Ep 047: An Entrepreneur Inside A Dermatologist

Ep 047: An Entrepreneur Inside A Dermatologist

by Brad Friedman

An Entrepreneur Inside A Dermatologist

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Many professionals have that desire for continuous personal and professional development. And some, have a strong desire to build their own businesses.

MaryBeth Parisi is a practicing Dermatologist. In the past 2 years, she exercised her entrepreneurial spirit and became an Independent Consultant for Rodan+Fields. Additionally, she started a business as a knowledge broker and became part of another entrepreneurial project. On top of it all, MaryBeth is also a mother of 4.

In this Episode:

  • How MaryBeth was drawn into dermatology to make a difference in people’s lives
  • How to learn the business side of a medical practice
  • The driving force behind MaryBeth’s involvement with Rodan+Fields
  • MaryBeth’s knowledge broker business and social media marketing

Quotes from this Episode:

“I love being able to create my own businesses.” - MaryBeth Parisi
“A lot of people are definitely more concerned with what they’re putting on their skin.” - MaryBeth Parisi
“[Being a Knowledge Broker is] kind of giving back. It’s taking your knowledge and kind of teaching whatever that knowledge is.” - MaryBeth Parisi
“A lot of it is on Facebook for me. It’s still a big avenue. That’s where a lot of the skincare consultants are.” - MaryBeth Parisi

Resources:

MaryBeth Parisi

Website: Rodan+Fields
Facebook: Dr. MaryBeth Parisi
LinkedIn: Dr. MaryBeth Parisi
Instagram: MaryBeth Parisi
YouTube: Dr. MaryBeth Parisi

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 045: From Author To Audiobook Narrator & Beyond

Ep 045: From Author To Audiobook Narrator & Beyond

Ep 045: From Author To Audiobook Narrator & Beyond

by Brad Friedman

From Author To Audiobook Narrator & Beyond

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

What do you do with the talents you have? Many think we have talents for a reason. And, when you use them passionately, you may just end up helping a lot of people.

Rick Mouzon is an author of 3 books, a podcaster, a professional voice over artist, and a collector of die-cast cars.

In this Episode:

  • How Rick wrote 3 of his books from significant real-life experiences and passions
  • Collecting die-cast cars as a lifelong passion
  • Rick’s comprehensive work at Ricky2400 communications
  • The art of ghostwriting, audiobooks, and voice overs

Quotes from this Episode:
“If I couldn’t save him, I could save others.” - Rick Mouzon
“I think it’s something you’re born with. I just always had a true love for cars.” - Rick Mouzon
“To actually use my voice is a labor of love.” - Rick Mouzon
“I wanna take what I have, take what God has blessed me with and I just want to run as far with it as I can, as long as I have life in my body.” - Rick Mouzon

Resources:

Rick Mouzon
Website: Ricky2400
Facebook: Rick Mouzon
Facebook: Ricky2400 Communications
Facebook: Rick's Cars in 1/64
Facebook: Rick's Place
LinkedIn: Ricky2400 Communications
YouTube: Ricky2400
Books: Rick's Books

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 043: Starting & Executing A Social Media Marketing Strategy

Ep 043: Starting & Executing A Social Media Marketing Strategy

Ep 043: Starting & Executing A Social Media Marketing Strategy

by Brad Friedman

Starting & Executing A Social Media Marketing Strategy

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

A business that takes advantage of social media can skyrocket its business to the top. It’s never an overnight process though. It takes time, effort, and money to get to where they are now with social media. Social media marketing for your business is a huge help when done effectively. It can lead to more traffic, and more traffic means more engagement, and better engagement with your audience turns to profit.

Social media platforms help in connecting your brand with your audience and turn them from followers into fans. These platforms also serve as your presentation board to show the world who you are and what you do. Three billion people live in this world, for sure everyone has come across social media for whatever reason.

Learn more about developing your own social media marketing strategy and plan with Desiree Martinez. Desiree is a video creator, Facebook live host, social media consultant, and speaker about strategic video and content marketing. Desiree is the owner of All-In-One Social Media – a company that helps companies grow their online presence in social media. It’s never easy, but your passion and desire to master social media can fuel your main goal – grow your business and get a better bottom-line.

In this Episode:

  • Why you need a social media marketing strategy
  • How to develop and implement a social media marketing strategy
  • The importance of knowing who your Target Audience is
  • Which social media platform(s) to use
  • Developing what content to share
  • How to run your business while managing your social media
  • IG & FB Stories: do they fit in your business
  • Determining your return on investment when using social media marketing
  • The 5-step process for developing a social media marketing strategy

Quotes from this Episode:
“Social media is a part of an online and overall marketing strategy. It is NOT the answer to all the problems. It is only part of the marketing strategy NOT the marketing strategy itself.” – Desiree Martinez
“Know who your audience is.” – Desiree Martinez
“Analyze and see who your audience and customers are. You might know who you want to talk to, but you don't who you're actually talking to.” – Desiree Martinez
“Pick a platform once you've identified who your audience is.” – Desiree Martinez
“Once you've determined which platform to use, become the master of it.” – Desiree Martinez
“You don't need to get on EVERY social media platform there is. Master a platform you pick and then once you're comfortable with it, you can try adding another platform. Just don't start using ALL of them at the same time.” – Desiree Martinez
“You should be creating content where your customers want to consume it.” – Desiree Martinez
“Breakdown your content calendar or schedule into a theme.” – Desiree Martinez
“Know your objectives and goals are in creating your content.” – Desiree Martinez
“Create your theme and keep developing content around it.” – Desiree Martinez
“If it's something you can do, you SHOULD do it.” – Desiree Martinez
“IG & FB Stories allow you to be there with your audience.” – Desiree Martinez
“Making stories on FB or IG can help you get comfortable creating videos.” – Desiree Martinez
“You're not going to know if it's right for you if you'll not try it out.” – Desiree Martinez
“Everyone has a story or something they can share.” – Desiree Martinez

Resources:

Desiree Martinez
Website: All-In-One Social Media
Facebook: @AllInOneSM
Instagram: @AllInOneSM
Twitter: @AllInOneSM
YouTube: @MrsDesireeRose
Course: The Livestream School
Identify your perfect customer here: https://youtu.be/z_k1VSHNyiM
Podcast: Marketing For Your Boring Business can be found on the podcast platform of your choosing.

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 038: Let’s Start Making Our Marketing Content Accessible And Inclusive

Ep 038: Let’s Start Making Our Marketing Content Accessible And Inclusive

Ep 038: Let's Start Making Our Marketing Content Accessible And Inclusive

by Brad Friedman

Let's Start Making Our Marketing Content Accessible And Inclusive

Digital marketing is here to stay. Businesses taking advantage of digital marketing today are more likely to succeed. And, social media marketing should be a big part of your digital marketing strategy. But how does it really work? Do you just need an image, a video or audio to post every day?

It takes a lot of time and effort to plan and post valuable content on your social media channels. So, when you do post something, don’t you want to get as many eyes on it as possible? One tactic for doing this is to make certain your content is accessible and inclusive. Can your images be enjoyed by someone visually impaired? Can your video be consumed by persons with hearing impairment? In this episode of The Digital Slice Podcast, Brad talks about how important inclusive design is for your digital marketing strategy.

In this Episode:

  • Accessibility in today's digital slice
  • Digital marketing tools and tactics you need to succeed
  • Ideas for creating accessible inclusive content
  • Enhancing user experience to your website visitors

Quotes from this Episode:

“We do want to send our message out to as many people as we can online.” - Brad Friedman
“Inclusive design for social media simply means the design method with the intent to deliver an incredible user experience to as many people as possible.” - Brad Friedman
“A recent survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking organizing thoughts, walking, or grasping with their hands.” - Brad Friedman
“Emojis can get read aloud by assistive technology. That means people will hear loudly “crying face,” and so on.” - Brad Friedman
“Include captions in your videos. Close captions are crucial for viewers with hearing impairments, and it can actually enhance the experience for other viewers.” - Brad Friedman
“Add alternative texts to your Instagram posts. When you post a photo click on ‘advanced settings'. Then type in the description that will allow all of your followers to experience the content.” - Brad Friedman
“Enable image descriptions on Twitter.” - Brad Friedman
“Men get 4 times as much screen time as women. Men speak 7 times more than women. 25% of ads feature men only vs. 5% that feature women only. 18% of ads feature male voices vs. 3% of ads with only female voices. Women are 40% more likely to be shown in the kitchen. Men are 89% shown as smart. Women are shown in sexually revealing clothing 5 times more than men. And 40% of women polled by Unilever say that they do not identify what the women they see in the advertising. You can take these also into consideration as we create our inclusive and accessible content.” - Brad Friedman

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 036: Let’s Talk Legal Tech

Ep 036: Let’s Talk Legal Tech

Ep 036: Let's Talk Legal Tech

by Brad Friedman

Let's Talk Legal Tech

Legal technology is keeping up with the pace of technology in general and changing at an incredibly fast pace. Apps and software come to market almost daily as developers seek to make the lives of attorneys and their clients easier.

Nick Rishwain is the Vice President of Business Development & Client Relations at Experts.com, an online platform offering professionals an opportunity to showcase their expertise and get hired by attorneys to testify as an expert at trial. Nick is also the primary author of the Experts.com blog. Nick is founder and co-host of LegalTechLIVE where he spotlights legal tech innovators with a special focus on startups that are viable and under a year of age. Nick interviews CEOs and developers, innovators and disruptors, enabling him to have his finger on the pulse of cutting-edge legal technology.

In this Episode:

  • All about Nick’s LegalTechLIVE – how he started it and his motivations
  • How legal technology has evolved over the years
  • How Nick saw the potential in focusing on and working with startups for LegalTechLIVE
  • How Nick looks for guests for LegalTechLIVE in a variety of ways
  • How Twitter is where the Legal Tech people are
  • How Nick features Legal Tech products on his show
  • How legal tech is making the lives of attorneys and their clients easier

Quotes from this Episode:
“I was looking and playing with the social media and getting used to it, came across live video and found it much more engaging because you really got to know people a little bit better and you get to look at them eye to eye, digital eyeball to digital eyeball.” - Nick Rishwain
“Things have gotten even more advanced… so I wanted to know more about that and I thought the best way to do that was to start interviewing people who were in Legal Tech and who had been in Legal Tech for a while and who were doing exciting things in Legal Tech.” - Nick Rishwain
“Some of the most exciting stuff, some of the most convoluted and complicated but also really interesting stuff is happening at the start up level.” - Nick Rishwain
“Twitter seems to be where the legal technology group of people have gathered” - Nick Rishwain
“A lot of us, we are tied to the phone and I think that’s why a lot of these platforms are using this text-based services.” - Nick Rishwain
“It is a full-time marketing position to be a lawyer today.” - Nick Rishwain
“There’s a lot of really exciting things happening in Legal Analytics these days.” - Nick Rishwain

Resources:

Nick Rishwain
Twitter: @NickJRishwain
Instagram: @nickjrishwain
Facebook: Nick Rishwain
LinkedIn: Nicholas Rishwain
Podcast: LegalTechLive

Experts.com
Facebook: @Expertscom
Twitter: Experts_Com
LinkedIn: @experts.com
Website: Experts.com

The Monikur App: Monikur

Text A Lawyer: Text A Lawyer

Lexigogo: Lexigogo

ClientSherpa: ClientSherpa

UniCourt: UniCourt

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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