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[PODCAST] Build Trust And Credibility While Livestreaming

[PODCAST] Build Trust And Credibility While Livestreaming

by | Live Video, Podcast

People do business with people they like, trust and find credible. In the digital world we live in today, building trust and credibility can be a challenge. When you meet people IRL they can look in your eyes, see your body language and hear your voice. The closest we get to this online is through video. And, through the power of live video, we get the opportunity to talk with any number of people, all in one place. In this episode of The Digital Slice Podcast, Ross Brand returns to chat about using livestreaming to build trust and credibility. (more…)

[PODCAST] Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

[PODCAST] Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

by | Live Video, Podcast, Social Media

As a business owner, one of the primary goals that you want to achieve is to be able to connect with your audience. Fortunately for you, today’s advanced technology and powerful social media platforms have provided you with a very targeted venue where you can do just that. In this Digital Slice Podcast, Jennifer Quinn shares everything you need to know about how livestreaming can increase your authority and credibility. (more…)

Ep 015: IGTV – The Ins And Outs

Ep 015: IGTV – The Ins And Outs

by | The Digital Slice

Ep 015: IGTV – The Ins And Outs

by Brad Friedman

IGTV - The Ins And Outs

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Instagram recently launched IGTV allowing users to upload short and long-form videos. Certainly, this is another tool business’ can use in different ways to grow an audience and make a real impact.

With more than a billion active Instagram users each month, IGTV is something you should not miss if you want to attract new customers and keep them engaged. The thing about IGTV is that it’s mobile-centric and the videos are vertical. IGTV videos stay permanently on your channel and can re-purposed to your other social media accounts for maximum impact.

Professor Nez is not your ordinary professor. For 28 years, he has mastered his craft - teaching and educating at the highest levels. He has practiced what he’s taught.

His passion is in inspiring and serving others as a professor, an executive career coach, digital brand coach, and life coach. He coaches and consults individuals as well as teams in companies and organizations to help them discover their identity and share their story.

Professor Nez is a professional speaker and a passionate storyteller. He is the author of 7 books about emotional intelligence, communication, and critical thinking.

A huge believer in live video streaming platforms, he is an early adopter of YouTube Live, Twitter Live, Facebook Live, Instagram Live, LinkedIn Video and now, IGTV.

In this Episode:

  • How to use IGTV for branding and content creation for businesses
  • How to leverage different video formats to increase your digital presence through Instagram’s 1 billion monthly active users
  • How your success on a platform is dependent on your strategy and implementation as a creator
  • How IGTV supports portrait mode vertical video
  • How you can keep your uploaded videos on your IGTV channel permanently
  • How to repurpose IGTV content on Facebook, Twitter, LinkedIn or on your website
  • How different platforms serve different audiences and should be used depending on your business needs
  • How to start with a video about your company for your first IGTV upload
  • The ideal time span for your videos
  • How behind the scenes and stories have more impact
  • How to show your vulnerability as a surefire way to engage your audience and in humanizing your brand
  • How to make a compelling IGTV video series
  • Professor Nez is re-launching Beyond the Box Academy, an online university for branding, communication, and social media marketing

Quotes From this Episode:
“IGTV, I like to call it. It’s the atomic bomb that dropped on the world of social media.” - Professor Nez
“Video is the predominant form of communication in the 21st century.” - Professor Nez
“You have to respect the platforms. These platforms that you’re creating on, the platforms that you’re communicating your message, your brand, your vision; if you don’t acclimate to the platform, you’re losing.” - Professor Nez
“Instagram’s notorious for this. I mean, they’re constantly innovating, restructuring their designs and their features.” - Professor Nez
“If you’re a business, if you are small or big, if you’re a creator and you don’t understand the power of LinkedIn, I truly feel like you’re missing out.” - Professor Nez
“I can’t think of a platform that’s doing more innovative, more beautiful things for creators, businesses big and small alike than Instagram right now.” - Professor Nez
“I think you need to start creating more vertical video content and just get used to it.” - Professor Nez
“If you don’t have anything to say, I don’t know what you’re doing in business. You gotta have something to say.” - Professor Nez
“Our vulnerability is literally our bridge to our audience.” - Professor Nez
“Tell a vivid, compelling, riveting story.” - Professor Nez
“You are only limited by your own creativity.” - Professor Nez

Resources:

Professor Nez
Twitter: @professornez
Facebook: @ProfessorNez
LinkedIn: @ProfessorNez
Websites:
professornez.com
Professor Nez Consulting
Books: Amazon Author Page

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 014: The Fun Formula – How Curiosity Risk-Taking And Serendipity Can Revolutionize How You Work

Ep 014: The Fun Formula – How Curiosity Risk-Taking And Serendipity Can Revolutionize How You Work

by | The Digital Slice

Ep 014: The Fun Formula – How Curiosity Risk-Taking And Serendipity Can Revolutionize How You Work

by Brad Friedman

The Fun Formula – How Curiosity Risk-Taking And Serendipity Can Revolutionize How You Work

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

What is success? Is it having a lot of money, fancy cars, and living a lavish lifestyle? Success means different things to different people. But, fulfillment is the same for everyone.

Fulfillment is being able to achieve the goals you have set for yourself based on your unique interests and circumstances. However, some people can end up in the wrong profession, job, or business because they followed what others wanted them to be.

The result is unhappiness, emptiness, and even life-threatening depression. Thankfully, there is “The Fun Formula” urging you to pursue your passions and fulfill your destiny. Realizing that when you are doing what you really want, you feel happy and satisfied. Work isn’t work anymore because you are having so much fun. In this episode of BRADS LIVE, discover “The Fun Formula” and see how it is much more than just a book.

In this Episode:

  • Joel’s professional and business journey from selling emergency response systems and encyclopedias in the early days
  • How Joel came to write his recent book, The Fun Formula: How curiosity, risk-taking, and serendipity can revolutionize the way you work
  • How Joel discovered after 23 years of doing business that the hustle and grind practice only lead to more failures than success
  • How the work you choose should be on what you’re passionate about and not just about making a living
  • How living a supposedly satisfying celebrity lifestyle can still result to cases of suicide and depression
  • How “The Fun Formula” paradigm seems to run contrary to the traditional virtue of hard work
  • How being yourself, engaging your curiosities, and following your own path will help you succeed more
  • How not to be influenced by the performance-based society that tends to dictate who you should become
  • How negative scripting from people around you can develop into self-defeating behaviors
  • Risk-taking as a critical part of “The Fun Formula”
  • How letting go can open more doors for you
  • How to “trust the process” as a third ingredient to “The Fun Formula”
  • How to derive your own Fun Formula through curiosity, risk-taking, and trusting the process

Quotes From this Episode:
“I learned from Zig Ziglar, you know the best. He was my mentor and to this day, the things he said, you know, stick in my mind and in my soul .” - Joel Comm
“What I realized is, the massive successes came with the least amount of effort, without the hustle and grind.” - Joel Comm
“Not just going, well how do I make a living but how do I make a life.” - Joel Comm
“Don’t be anybody else. Be an original.” - Joel Comm
“The Fun Formula isn’t a mathematical equation. It’s highly dependent upon you being you in pursuing that which matters most to you.” - Joel Comm
“I’ve learned to not care what other people think of me and what I believe is the right thing to do.” - Joel Comm
“You have to be willing to fail, and when you do, embrace it, because failure is the best teacher.” - Joel Comm
“You have to let go to move forward and to grow.” - Joel Comm
“You have to be willing to follow your own curiosity and see where it takes you.” - Joel Comm
“If you’re bringing the greatest value that you’re designed to bring, then you’re gonna have a successful work-life and you’re gonna be more fulfilled personally.” - Joel Comm

Resources:

Joel Comm
Twitter: @joelcomm
Facebook: @joelcomm
LinkedIn: Joel Comm
Podcast: The Bad Crypto Podcast
Book: The Fun Formula

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 013: Separating Yourself From Your Business And How The Law Can Help

Ep 013: Separating Yourself From Your Business And How The Law Can Help

by | The Digital Slice

Ep 013: Separating Yourself From Your Business And How The Law Can Help

by Brad Friedman

Separating Yourself From Your Business And How The Law Can Help

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

How often do you hear as a small business owner that you are your brand? Well, that could be an essential paradigm behind personal branding but when it comes to living a well-balanced life, that may not always apply.

In fact, you may need to realize how separating yourself from your business is key to your self-actualization. Because like it or not, you are a whole being and your business is just one part of you and not all of you.

So while your business is important, you have to consider creating a clear distinction between who you are and your business entity for legal as well as for reasons of self-preservation.

In this episode of BRADS LIVE, discover the beauty and power behind being able to separate yourself from your business.

Joey Vitale is the founder of Indie Law, a law firm dedicated to small business owners, especially those passionate ones in the creative space. Joey is adamant about providing his clients the protection and legal foundation they need to grow their business.

Through Indie Law, he is able to offer educational webinars, consultation sessions, flat-fee packages, as well as subscription plans. So whatever legal issue from trademarks, business formation, copyrights to contracts, Joey is able to help. Joey is also a digital savvy expert who manages a Facebook Group for Business Owners with more than 7,000 members.

In this Episode:

  • How Joey found his passion for working with creative small business owners
  • How Joey’s law firm, Indie Law has been a success in the past 2 years
  • Joey’s panic attack and hospitalization and how it made him realize his priorities over his business
  • How loving yourself more than your business is key to well-being
  • How to live on the lighter side of business with Joey being called the “babe-dude”
  • Why separating yourself from your business is important legally
  • Inevitable business risks and fears and how to protect yourself
  • LLCs, contracts, team agreements, and other forms of protective separation layers
  • How a contract can become a foundation for your ideal business and client experience
  • The pros and cons between single proprietorship, LLCs, and corporations
  • How to choose the right type of business entity for tax purposes
  • The perfect timing for using legal protection for your business
  • How trademarks are to be used at a certain success level
  • How contracts are top priority when starting out a business
  • How a contract should be a dynamic document that’s adaptive to change and constant improvement
  • How to best choose the attorney for your needs based on pricing, reviews, personality fit, team support, and customer service
  • How having a team behind you for continuity of work for clients is a crucial part of separating yourself from your business
  • Joey’s Smile Bigger 12-week course on business lessons learned the way

Quotes From this Episode:
“When you start a business that you love, it’s so easy to be in business mode all day.” - Joey Vitale
“Everybody should have a therapist, especially business owners.” - Joey Vitale
“This really is kind of the why behind Indie Law. We want to give as much peace of mind as we can on those foundational, legal pieces of your business puzzle.” - Joey Vitale
“In order for you to love yourself more than you love your business, there has to be a separation between you and your business.” - Joey Vitale
“Really, what we’re afraid of are things that haven’t happened yet.” - Joey Vitale
“The real point of a contract is to make sure that everybody involved is on the same page because yes, you wanna avoid a worst-case scenario but you’re all also really excited about this potential best case scenario.” - Joey Vitale
“I update my contract several times a year, every time a hard lesson’s learned or there’s a procedural change.” - Joey Vitale
“What I’m wanting for people is, I’m wanting them to smile bigger in business. I’m wanting them to smile bigger as a person.” - Joey Vitale

Resources:

Joey Vitale
Twitter: @joeycvitale
Instagram: @joeycvitale
Facebook: @IndieLawFirm
Website: Indie Law

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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