This past week fast-food giant McDonald's rolled out a 24-hour promoted (That means they paid for it) Twitter campaign to illicit positive stories from suppliers. The campaign first used the hashtag #MeetTheFarmers. The intent of the campaign was to focus on their organic potato farmers and encourage people to think “Healthy” when they thought of McDonald's. (more…)
Corporate blogs are a little tricky. Building and keeping up with a blog that is branded and is repeatedly visited by your clients, prospects and referral sources, requires some thought, some planning and some real commitment. (more…)
2011 was a big year for social media. The “Big Three,” Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. One would be hard=pressed to make the case that social media is still just a fad. Instead, it's become clear social media is here to stay. It has fundamentally changed the way we do business and the way we document our everyday lives. One in every nine people on Earth are on Facebook and people spend over 700 billion minutes a month sharing photos and status updates. As 2011 comes to a close, I thought I'd share a few tips for you to implement in 2012. (more…)
Elmar Schneider!
Image From http://bit.ly/yBzRAa
I can't believe I'm writing this post. I really can't. Every day there is something to read about how the Internet is a wide open platform, open to everyone and anyone who wants to use this gigantic blank canvas to express themselves and exercise their free speech rights. So, it was with total shock and dismay that I learned this week a blog post I wrote last week was plagiarized. TWICE! Now I'm not talking about someone lifting my idea, a sentence, or even a paragraph from the post. My post was copied, word for word and pasted on a website where they took credit for the writing. In the other instance, large portions of the post were translated to Spanish and posted on a website. Why would someone do this instead of taking advantage of their unfettered ability to express themselves? (more…)
