Attribution Unlocked: Measuring Social Media Success

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 186: From Burnout to Buyout: How to Know When to Sell Your Business

From Burnout to Buyout: How to Know When to Sell Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Jonathan Baker as they chat about a topic every business owner needs to think about at some point. Having an exit strategy!

Jonathan Baker heads up the M&A practice at Punctuation. He has worked on dozens of deals both inside and outside the industry and brings a unique perspective as a fellow owner who has gone through the process himself.

He graduated from Emory University’s Goizueta Business School in 2005. His career began working at a small boutique marketing strategy consultancy. There, he was able to do marketing strategy and positioning work for many well-known Fortune 500 CPG companies.

In 2011, he left to start a craft brewery, Monday Night Brewing where his focus was on marketing, sales, and taprooms. After helping his business partners grow to 180+ employees and numerous locations, Jonathan stepped away from the day-to-day to head up the M&A practice for Punctuation.

He loves cocktails, music, and hiking, and lives in Atlanta with his wife, two kids, and entitled rescue Australian Shepherd, Oscar Snugs.

In this Episode:

Jonathan talks about the sale of digital marketing firms. Something that applies to all kinds of businesses
Jonathan discusses the benefits of having an exit plan in place.
Jonathan says there is generally a range in which your company may be valued, depending upon a number of factors.
Jonathan talks about what to expect during the M&A process.
Jonathan also businesses have to be a certain size to be attractive to buyers.

Quotes from this Episode:
“Your choices get narrowed down based on your personality the size of your business and I would say your goals for how you wanna spend your time after you get out.” – Jonathan Baker
“But generally it's gonna be basically your profit times a number, and that will be in very simplistic terms, that's how you're valued.” – Jonathan Baker
“You need to be thinking, two to three years after the sale is when you'll actually be done.” – Jonathan Baker
“Running a business while knowing that you might be selling the business are two things that are hard to keep in your mind at the same time.” – Jonathan Baker
“And so you need to be building something that in some ways minimizes your emotional attachment.” – Jonathan Baker

Resources:

Jonathan Baker:
LinkedIn: Jonathan Baker
LinkedIn: Punctuation
Website: Special Listener Page
Website: Punctuation

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 071: Up-Level Your Business To A Lean Mean Profitable Machine

Ep 071: Up-Level Your Business To A Lean Mean Profitable Machine

by Brad Friedman

Up-Level Your Business To A Lean Mean Profitable Machine

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Juliana Marulanda, Founder at ScaleTime as they talk about helping business owners improve their business and manage growth.

With over 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses, Juliana Marulanda, founder at ScaleTime, has served over 300 digital agencies. Featured by Forbes and Entrepreneur, Juliana helps uplevel businesses into lean, mean, profitable machines. On average, she and her team create ways to free up at least 30 hours per week for her clients so they can have successful agencies that run without them. Founders can find themselves saying “I do what I want, how I want, whenever I want”

Juliana is passionate about providing audiences with invaluable tools that they can use instantly to start improving their business. Her wealth of agency growth secrets and expertise in growth management will put agency owners and marketers on the path to scaling a business.

In this Episode:

Juliana talks about all things digital agency.
Juliana talks about the importance of continually looking at your budget because cash and operations are to intertwined.
Juliana talks about the need to think about things more from an agile perspective.
Juliana talks about thinking about a business' profitability from a lot of different perspectives.
Juliana also talks about how poor project management and scope creep are where profits go to die.

Quotes from this Episode:
“So we're selling Aguardiente at the park. And I would, you know, get paid in ice cream and, it was my first job where I really got to understand customer service.” – Juliana Marulanda
“I was looking at operating models for 16 hours a day. Wasn't like my cup of tea. But what I really did, I think learn, that was super important, was cash is queen.” – Juliana Marulanda
“So, really thinking about things more from an agile perspective, I think is super crucial as you're thinking about scaling your costs and your people.” – Juliana Marulanda
“I always love to ask that question right. Where people were like, oh yeah, we're 80% profitable. I was like, does that include your salary? What salary? Okay, cool.” – Juliana Marulanda
“Your profit is really your ability to invest, to plan, and to grow.” – Juliana Marulanda

Resources:

Juliana Marulanda:
LinkedIn: Juliana Marulanda
Facebook: ScaleTime
Instagram: ScaleTime
YouTube: ScaleTime
Website: ScaleTime

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 070: Marketing Is A Participation Sport

Ep 070: Marketing Is A Participation Sport

by Brad Friedman

Marketing Is A Participation Sport

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Brooke Chapman as they chat about everything the owner of a small business needs to know about marketing. Well, that might be a tiny bit of an overstatement, but they do cover a lot of ground as Brooke drops value bomb after value bomb.

Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and not-for-profit sectors. She is skilled in marketing strategy and business growth, customer experience, brand development, and team development & optimization.

Brooke started her career as a television journalist before moving into corporate communications and public relations roles, advising leading brands across the mining, travel, property, recruitment, and non profit sectors.

Brooke’s expertise lies in working with boards and business owners, transforming underperforming marketing functions by transitioning organizations out of tactical lead generation and into a strategic marketing methodology aligned with broader business goals.

In this Episode:

Brooke talks about small business owners not having access to corporate level marketing strategies, which prompted her and two colleagues to come together and create a marketing framework specifically designed for SMBs.
Brooke talked about her 9Boxes framework for developing marketing strategies.
Brooke talked about working with leadership to build their strategic capabilities.
Brooke talked about business owners having a business plan but no marketing strategy, so there's a lot of waste.
Brooke also talked about the importance of sales and marketing teams working together instead of in silos.

Quotes from this Episode:
“What I saw was that, SMBs, who make up the vast majority of the business landscape all over the world, don't have access to that corporate level thinking and that corporate level strategy, which is where so many things can go wrong when it comes to the way that they approach marketing, without a strategic foundation.” – Brooke Chapman
“They've got a business plan. But then it falls apart when it comes to marketing strategy, they just jump straight into tactics. And when you don't have those strategic foundations, that's where it can get a little bit messy with your marketing and there can be a lot of waste.” – Brooke Chapman
“We think that marketing, good marketing is, there are no silver bullets. They just don't exist. It's about doing a collection of the right things really well over a long period of time.” – Brooke Chapman
“Think about the influencers in your market. Who do you need to develop relationships with so they can refer your business to the customers that you want?” – Brooke Chapman

Resources:

Brooke Chapman:
LinkedIn: 9Boxes
LinkedIn: Brooke Chapman
LinkedIn: ThreeBy3
Website: ThreeBy3

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 069: Stand Out And Get Media Attention With A Press Release!

Ep 069: Stand Out And Get Media Attention With A Press Release!

by Brad Friedman

Stand Out And Get Media Attention With A Press Release!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mickie Kennedy as they chat about how to use the press release to stand out and get media attention.

Mickie Kennedy founded eReleases 23 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He is an expert at helping small businesses increase their visibility and credibility, and he’s here with Brad today to share some valuable insights.

In this Episode:

Mickie talks about the need to think strategically wbout the press releases you write.
Mickie talks about writing your press release for the journalist rather than the consumer.
Mickie talks about the importance of putting the important information in the beginning of the press release.
Mickie talks about how to build a brand personality.
Mickie also talks about creativity needs a container, and why group brainstorming is a terrible idea.

Quotes from this Episode:
“I basically was a matchmaker sending out releases for clients to journalists, according to what their beat was.” – Mickie Kennedy
“A lot of businesses that do use press releases are not doing strategic releases. They're doing stuff about a new hire and it's not someone that was like an industry veteran and is a big name and is going to give you a lot of credibility.” – Mickie Kennedy
“Be very strategic on how you spend your money when you're going over a wire, whether you're using a service like ours, or going directly to the wire.” – Mickie Kennedy
“You wanna make sure that you're you're fishing with the best bait and you're not doing the, the safe press release that probably isn't going to do very much.” – Mickie Kennedy
“What a lot of people don't realize is that this press release is getting in front of journalists, and journalists are gatekeepers and they're deciding what's worth sharing with their audience.” – Mickie Kennedy
“It's sort of written with the inverted pyramid news style of the who, what, when, where, how, why and the most important stuff. And then you trickle down to the least important stuff as the press release progresses.” - Mickie Kennedy

Resources:

Mickie Kennedy:
LinkedIn: Mickie Kennedy
Twitter: Mickie Kennedy
Website: eReleases
Facebook: eReleases Press Release Distribution
Instagram: Mickie Kennedy eReleases

And the special FREE Master Class Mickie opened for Digital Slice Podcast Listeners. The Master Class is focused on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: FREE Master Class

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia