You can motivate prospective clients by sprinkling testimonials throughout your website that attest to your clients’ satisfaction with your work. If you don’t use this tactic, you really are missing out on one of the most important things your website can do for you. (more…)
Marketing content has one overriding purpose: to get customers to start or continue on their sales journey to the point where they engage you or purchase your product. This could happen if your content results in a click for more information, a click to make a purchase or an appointment, asking for more information or subscribing to your email newsletter or blog. (more…)
Though face-to-face networking remains crucial to the success of your business, taking advantage on online tools can be a great supplement to all your other efforts to find prospects. Personally, I'm not always comfortable at networking events. Trolling for customers online is very comfortable and often leads to the identification of a prospect followed by a live meeting for coffee. Using Twitter to identify prospect, see how they behave online, and then engage with them, can be an incredibly efficient use of your networking time. (more…)
