Insurance brokers can leverage LinkedIn for prospecting. Chances are you have at least considered LinkedIn as your social media network of choice to prospect for new clients. And you're not alone: no less than 60% of brokers named it as their social network of choice in a 2015 survey, far ahead of Facebook - which came in second at 14%. (more…)
Case studies are a tremendous resource for helping you develop business. Even the most risk averse entrepreneur likes to see someone else having success with a product or service before buying it. It’s just human nature. The main challenge to writing a great case study is making sure it emphasizes the job was all about the client. Sure, the purpose is to highlight your achievements, but you want a prospective client to picture the benefits your featured client enjoys. (more…)
