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Ep 116: Playing It Safe Sucks: A Bold Approach To Content Marketing

Ep 116: Playing It Safe Sucks: A Bold Approach To Content Marketing

Ep 116: Playing It Safe Sucks: A Bold Approach To Content Marketing

by Brad Friedman

Playing It Safe Sucks: A Bold Approach To Content Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and John Miller as they chat about a bold new approach to B2B content marketing, demand generation and thought leadership.

John is the founder of Scribewise, a content marketing agency that helps B2B firms grow through demand generation and thought leadership. With a dedicated team of talented writers, designers, and strategists, John’s mission is to humanize complex business conversations. They develop and deliver captivating, audience-centric content that builds trust with Scribewise’s clients’ future customers.

John is the leading champion for courageous marketing. He believes that the business landscape is in dire need of a transformation from vanilla to vibrant. He’s committed to swinging for the fences and infusing excitement into the corporate world, a passion that culminated in the authorship of his compelling book, “Playing It Safe Sucks: A Manifesto for Courageous Marketing.”

John and his team at Scribewise help mid-sized B2B firms modernize their marketing by developing and executing content marketing programs that forge enduring, trust-based relationships with their ideal customers. In a world that often fixates on SEO, John proudly describes Scribewise as “SEO-cynical.”

In this Episode:

  • John talks about demand generation as brand building and relationship building.
  • John says that in the sales process today, the buyer is now in control .
  • John discusses building trust through thought leadership .
  • John talks about being honest with ourselves about what's really a lead .
  • John also defines what is really a lead.

Quotes from this Episode:
“66 percent of that buyer's journey happens before Sales ever knows that the buyer is interested.” – John Miller
“The buyer is up to our tricks.” – John Miller
“Building trust is really demonstrating that you're thinking about things in a differentiated way.” – John Miller
“If as a marketer, we're stuck, it's probably because we're not being bold enough.” – John Miller
“Patience requires courage.” – John Miller

Resources:

John Miller:
LinkedIn: John Miller
John's Book: Playing It Safe Sucks - A Manifesto For Courageous Marketing
For Digital Slice Listeners: Special Listener Offer
Website: ScribeWise

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 108: Message About Solving Problems Instead Of Promoting Services

Ep 108: Message About Solving Problems Instead Of Promoting Services

Ep 108: Message About Solving Problems Instead Of Promoting Services

by Brad Friedman

Message About Solving Problems Instead Of Promoting Services

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Beth Trejo dive deep into the need to be human on social media, use AI responsibly, and more.

Beth Trejo is a trailblazing speaker, CEO, and founder of the global social-first digital agency, Chatterkick. Featured in USA Today, Yahoo, and Business Insiders as a Top 50 CEO for Women, Beth is also a recognized advocate for women in tech.

Recognized as one of Comparably’s Top 50 CEOs for Women and recipient of the Women Aware’s Women Helping Women award, Beth Trejo has not only championed women’s representation in the tech industry but also created a positive and supportive environment for working parents. Her company, Chatterkick, was acknowledged as the Best Place for Working Parents for two consecutive years, serving as a model for inclusivity and diversity with predominantly female staff.

Drawing on her extensive background as a National Speaker and podcast host, Beth Trejo has masterfully harnessed these mediums to share her learnings, foster her brand’s growth, and shape the conversation and direction in her industry.

In this Episode:

  • Beth talks about storytelling, using people's first names and building relationships.
  • Beth discusses how social media has gotten ugly.
  • Beth says it's really important for brands to differentiate from other businesses and have a clear point of view.
  • Beth let's us know that all the different social platforms can work for us in different ways t .
  • Beth also talks about how real photos of real people perform 10X better than stock photos.

Quotes from this Episode:
“But if you focus back on the people behind the logos and that there is someone on the other end I think it really helps to lead with empathy and understanding.” – Beth Trejo
“I think one thing that is really important for brands is really to establish some differentiation..” – Beth Trejo
“So I would encourage people to not to focus on the tactics and instead focus on the type of content and the way that you're speaking about the problems that you solve.” – Beth Trejo
“I think what people are really craving for in video marketing right now is the authenticity and a little bit of the messiness.” – Beth Trejo
“People forget that just a one sentence text only question actually still really performs because it's so different.” – Beth Trejo
“I think the AI tools are really great for getting something to 80%.” – Beth Trejo

Resources:

Beth Trejo:
LinkedIn: Beth Trejo
Facebook: Chatterkick
X: Chatterkick
Instagram: Chatterkick
TikTok: Chatterkick
YouTube: Chatterkick
Website: Chatterkick

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 090: Prioritizing Strategy And Culture Over Technology For Business Growth

Ep 090: Prioritizing Strategy And Culture Over Technology For Business Growth

Ep 090: Prioritizing Strategy And Culture Over Technology For Business Growth

by Brad Friedman

Prioritizing Strategy And Culture Over Technology For Business Growth

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Ryan Ruud as they chat about developing the right strategy and culture to enable your business to grow.

Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. Lake One embeds virtually with their clients to provide strategic guidance and hands-on support as they build and optimize
revenue systems. He started the firm in 2014 and has led it through double digit growth every year since, attracting funded startups to enterprise clients.

Prior to launching Lake One, Ryan established his career by merging a love of storytelling and content with an insatiable curiosity for technology. With roots in broadcast journalism, he cut his teeth in both radio and tv studios while earning his Bachelors and Masters in
Journalism and PR respectively.

His marketing career took him from leading PR & Communications for AdTech company, NativeX (acquired by Mobvista in 2016), establishing Digital Marketing for B2B Ecommerce SaaS Company Four51 (acquired by Sitecore 2021), to building and managing a Digital Marketing and Demand Generation Credit Union Service Organization (CUSO) for some of the country’s largest credit unions prior to starting Lake One.

In this Episode:

  • Ryan talks about the importance of a CRM.
  • Ryan talks about the top two CRMS on his reccomend list.
  • Ryan talks about internal culture shifts.
  • Ryan talks about taking the necessary time to develop a connection with your buyers whether you are in sales or marketing.
  • Ryan also talks about how to get the average contract value to increase along with the lifetime value.

Quotes from this Episode:
“So at that point, thinking about what processes are we doing right now that are manual, that the CRM come in can come in and replace with automation?” – Ryan Ruud
“There was no concept of, hey, a cloud-based system could have a form from the CRM, capture the data, route it directly to who needs to respond to that incoming lead.” – Ryan Ruud
“I think that, yeah, in a lot ways technology can either ruin relationships and ruin marketing because it's really easy to put everything on autopilot.” – Ryan Ruud
“People buy into the belief of all the things that are possible with them. Because these platforms are really good at marketing themselves.” – Ryan Ruud
“Really make sure that you have that strategy and culture piece in place before you start thinking about the technology.” – Ryan Ruud

Resources:

Ryan Ruud:
LinkedIn: Ryan Ruud
Twitter: Ryan Ruud
Website: Lake One
Special Listener Downloads: Exclusive Downloads

These are the products we mentioned today:
Gift Giving: Evabot
Lately: Lately

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 089: Marketing Your Business: Tips From A Dojo Master

Ep 089: Marketing Your Business: Tips From A Dojo Master

Ep 089: Marketing Your Business: Tips From A Dojo Master

by Brad Friedman

Marketing Your Business: Tips From A Dojo Master

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Eric Holtzclaw as they chat about business, technology, and people, along with how to help businesses find their identities and core values, craft their visions, and establish their brands.

Eric Holtzclaw is a visionary and the “idea guy.” He is a serial entrepreneur, with nearly 30 years of experience, who has a knack for founding companies, sometimes unintentionally. His start-ups include one of the first profitable internet enterprises and a company that appeared on the Inc. 5000 fastest-growing list three years in a row.

In 2018, Eric took the advice he usually gives other entrepreneurs and formed the full-service marketing firm, Liger Partners, combining his three loves: business, technology, and people. At Liger, Eric is the Chief Strategist and Dojo Master. He is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Liger Partners is recognized as a 2021 Best and Brightest Business to Work For in Atlanta and in the nation, an honor earned by the firm’s agility and ability to quickly pivot marketing efforts in response to COVID by leveraging technology and digital channels.

Eric has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” He’s also a host of The Claw podcast where he interviews business owners and entrepreneurs, allowing them to share their insights and expertise. Out of all the ideas he’s brought to life, Eric says his daughter is his greatest one.

In this Episode:

  • Eric talks about the importance of really understanding your customer persona.
  • Eric talks about the need to create marketing that is visceral and makes me either love it or hate it.
  • Eric talks about how to create content that converts.
  • Eric talks about the common mistake of trying to make your website perfect.
  • Eric also talks about marketing our businesses being along game with no quick fixes.

Quotes from this Episode:
“Marketing is a combination of technology and understanding your customer. And so if you can put those two things together, you can build some pretty effective marketing strategies and tactics.” – Eric Holtzclaw
“If you do personas effectively, you will deeply understand your customer base, and you can start to predict the way they're gonna answer a question.” – Eric Holtzclaw
“It needs to be visceral. On the marketing side, either make me love it or hate it, make sure I'm talking about it.” – Eric Holtzclaw
“One of the biggest mistakes I see B2B companies make is that they ignore some of the tactics that B2C use..” – Eric Holtzclaw
“To think about creating content that converts, don't think about your company like a catalog.” – Eric Holtzclaw

Resources:

Eric Holtzclaw:
LinkedIn: Eric Holtzclaw
Facebook: Liger Partners
Twitter: Liger Partners
Instagram: Liger Partners
Website: Liger Partners
Book: Laddering: Unlocking the Potential of Consumer Behavior

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

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