Maximize Your Marketing Impact With Data!

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 177: Silos to Synergy: How Holistic Marketing Transforms Businesses

Ep 177: Silos to Synergy: How Holistic Marketing Transforms Businesses

by Brad Friedman

Silos to Synergy: How Holistic Marketing Transforms Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad and Jennifer White as they chat about the importance of communication between the marketing and sales departments for business success.

5 & Rise Marketing Solutions founder and principal consultant, Jennifer White, has more than 25 years of marketing experience and has held senior marketing leadership positions in Fortune 500 companies, small and mid-size companies, and ownership in a real estate marketing agency.

She’s launched dozens of products and services, recruited and mentored teams, built and managed tech stacks, and developed the mission, vision, brand identity, and lead gen programs from the ground up for hundreds of companies.

With the industry landscape changing over time, she realized that startups and small-to-mid-sized businesses need a more holistic marketing approach to growth and marketing. One that requires equal emphasis on branding, marketing, sales, customer success, and rev-ops.

In this Episode:

Jennifer talks about taking a holistic approach to marketing.
Jennifer says she really wants to learn about a client's business before trying to hel with their marketing.
Jennifer discusses the importance of communication between the marketing department and the sales department.
Jennifer says there has to be a process where you take a lead and convert them into being a paying client.
Jennifer also talks about .

Quotes from this Episode:
“ I think so often things in the marketing world get so siloed or segmented.” – Jennifer White
“The more integrated that we can make everything from top to bottom, the better the process becomes.” – Jennifer White
“ I actually hire generalists that have an idea of the whole marketing process versus somebody that is specialized in something.” – Jennifer White
“ The sales team needs to know what the marketing message is so they know what is driving people into the business to have those conversations.” – Jennifer White
“.” – Jennifer White

Resources:

Jennifer White:
LinkedIn: Jennifer White
Facebook: Jennifer White
Instagram: Jennifer White
YouTube: 5 and Rise
Website: 5 and Rise

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 167: Stay Ahead Of The Competition And Grow Your Business With A CRM

Ep 167: Stay Ahead Of The Competition And Grow Your Business With A CRM

by Brad Friedman

Stay Ahead Of The Competition And Grow Your Business With A CRM

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Jason Kramer as they chat about the importance of a CRM to businesses focused on managing customer interactions and data to help generate revenue.

Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home.

In this Episode:

Jason talks about the importance of businesses having a CRM.
Jason says the proper use of a CRM will make your sales team, even if it is a team of one, more productive.
Jason reminds us about the importance of building relationships because salespeople are rarely able to “close” on the first call.
Jason also talks about using the information in our CRM to nurture prospects.

Quotes from this Episode:
“A CRM doesn't have to be complicated.” – Jason Kramer
“But what it really comes down to is you want to make your team more productive.” – Jason Kramer
“Those people, those hand raisers are going to most likely pick up the phone call and have a better conversation with you than you going randomly down your list of 50 people you have to call for the day.” – Jason Kramer
“Typically we'd like to see at least a touch point every two weeks at a minimum.” – Jason Kramer
“We always say, why spend all the money and time to generate the lead, get somebody to that front door, if you're not willing to do the hard work, which is actually building the relationship.” – Jason Kramer

Resources:

Jason Kramer:
LinkedIn: Jason Kramer
Website: Cultivize

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 166: Unlocking The Science Of Advertising: Tips For Small Businesses

Ep 166: Unlocking The Science Of Advertising: Tips For Small Businesses

by Brad Friedman

Unlocking The Science Of Advertising: Tips For Small Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Skip Wilson talk about the fact there is actually science behind advertising and the many benefits of a fractional CMO.

Skip Wilson's journey in advertising began at the age of 16 as a copywriter. He was trying to impress a girl, so he started looking for writing jobs. Over the years, he ventured into web design and entrepreneurship, ultimately founding his own web design business. His career took an exciting turn when he joined CNN Special Project while in college and worked on the iReport team, honing his prowess in digital media and building new platforms.

Skip's talents and vision led him to Clear Channel Radio, where he played a pivotal role in establishing and expanding the digital division. His dedication and expertise propelled him to the position of Vice President of Digital Media for iHeartMedia where he worked for over a decade.

Eventually, Skip decided to embark on a new venture, creating DRAFT Media Partners, an advertising execution company that now serves over a hundred clients across four locations. As a bestselling author and the host of “The Advertising Podcast,” Skip Wilson continues to make his mark in the advertising world. In 2023 his company won “Most Intuitive Software Developer” at the Innovation in Business MarTech Awards, and this year they won the top spot as “Best Marketing Software Developer” at that same award show.

Marketing and digital advertising professionals looking to get real, predictable results and improve their business operations will benefit from Skip's expertise and practical insights.

In this Episode:

Skip talks about the pros and cons of having a fractional CMO.
Skip says fractional CMOs make that type of internal help available to more companies.
Skip believes one of the benefits of a fractional CMO is that the business owner is getting an unbiased opinion.
Skip says there is actually a science of advertising.
Skip compares your advertising strategy to dieting and exercise.

Quotes from this Episode:
“Your typical fractional CMO is going to give you the same type of thing as an internal CMO.” – Skip Wilson
“Advertising is getting a specific message to a specific audience to achieve some sort of specific singular result.” – Skip Wilson
“You can just do a quick Google search of what should a click through rate be in your industry? What should a conversion? What should a landing page be converting at?.” – Skip Wilson
“I think the biggest problem when I see business owners doing their own ads, is a reliance on the ad to sell. And no ad could ever sell.” – Skip Wilson
“There's nothing worse than not having solid follow up strategies or not asking for the appointment.” – Skip Wilson

Resources:

Skip Wilson:
LinkedIn: Skip Wilson
LinkedIn: DRAFT Advertising Technology
Facebook: DRAFT Advertising Technology
X: DRAFT Advertising Technology
Instagram: DRAFT Advertising Technology
YouTube: DRAFT Advertising Technology
Website: DRAFT Media Partners

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 121: Building Trust And Revenue Through Effective Storytelling

Ep 121: Building Trust And Revenue Through Effective Storytelling

by Brad Friedman

Building Trust And Revenue Through Effective Storytelling

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Jacob Longoria talk about how to use creative storytelling to generate revenue for your business.

Jacob Longoria, Director Of Digital Marketing at Aesthetic Management Partners, is a marketing strategist and an expert in digital marketing. With over a decade of hands-on experience, Jacob has honed his expertise in marketing, leadership, and strategic planning, making him a visionary and creative storyteller in the field. His track record includes spearheading marketing initiatives that have generated over $20 million in trackable revenue and overseeing a digital marketing team that achieved seven-figure revenue milestones in less than 16 months. Jacob's accomplishments have earned him accolades like the Clickfunnels 2 Comma Club Award for generating over $4 million through a single funnel and recognition on industry-leading platforms.

Jacob is passionate about harnessing the power of digital marketing to transform businesses, and his commitment to excellence, innovative mindset, and collaborative spirit set him apart. With a reputation for delivering results that align with growth and revenue goals, Jacob is a sought-after expert in copywriting, digital marketing frameworks, advertising, and attracting the perfect client. He is dedicated to inspiring and providing value to his audience, making him an ideal guest for podcasts targeting founders, CEOs, online business owners, coaches, consultants, course creators, service providers, agencies, speakers, authors, and other entrepreneurs seeking insights into digital marketing systems with high returns.

In this Episode:

Jacob talks about the importance of storytelling to grow your business.
Jacob discusses the need for businesses to tell stories that persuades someone to fall in love with them, or in trust with them.
Jacob talks about AI and the future of content creation.
Jacob tells us that companies must attach a personal brand to the company itself in order to win.
Jacob also talks about the confusion with funnels and how to create a winning offer.

Quotes from this Episode:
“Being able to tell a story and share an idea through a story or be persuasive in some specific way I think is going to be something that is valued for decades to come.” – Jacob Longoria
“Stories are the very best way to attract cold audience attention and have that cold audience attention start to follow you or your company .” – Jacob Longoria
“We should have some sort of micro engagement as the intent of all of the content we put out.” – Jacob Longoria
“A winning offer is an offer that 100 percent creates a win win opportunity.” – Jacob Longoria

Resources:

Jacob Longoria:
LinkedIn: Jacob Longoria
X: Jacob Longoria
Speaker Page: Jacob Longoria
Website: Aesthetic Management Partners

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. Give the gift of a cleaner, more sustainable home.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia