Stay Ahead Of The Competition And Grow Your Business With A CRM

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 166: Unlocking The Science Of Advertising: Tips For Small Businesses

by Brad Friedman | The Digital Slice

Ep 166: Unlocking The Science Of Advertising: Tips For Small Businesses

by Brad Friedman

Unlocking The Science Of Advertising: Tips For Small Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Skip Wilson talk about the fact there is actually science behind advertising and the many benefits of a fractional CMO.

Skip Wilson's journey in advertising began at the age of 16 as a copywriter. He was trying to impress a girl, so he started looking for writing jobs. Over the years, he ventured into web design and entrepreneurship, ultimately founding his own web design business. His career took an exciting turn when he joined CNN Special Project while in college and worked on the iReport team, honing his prowess in digital media and building new platforms.

Skip's talents and vision led him to Clear Channel Radio, where he played a pivotal role in establishing and expanding the digital division. His dedication and expertise propelled him to the position of Vice President of Digital Media for iHeartMedia where he worked for over a decade.

Eventually, Skip decided to embark on a new venture, creating DRAFT Media Partners, an advertising execution company that now serves over a hundred clients across four locations. As a bestselling author and the host of “The Advertising Podcast,” Skip Wilson continues to make his mark in the advertising world. In 2023 his company won “Most Intuitive Software Developer” at the Innovation in Business MarTech Awards, and this year they won the top spot as “Best Marketing Software Developer” at that same award show.

Marketing and digital advertising professionals looking to get real, predictable results and improve their business operations will benefit from Skip's expertise and practical insights.

In this Episode:

Skip talks about the pros and cons of having a fractional CMO.
Skip says fractional CMOs make that type of internal help available to more companies.
Skip believes one of the benefits of a fractional CMO is that the business owner is getting an unbiased opinion.
Skip says there is actually a science of advertising.
Skip compares your advertising strategy to dieting and exercise.

Quotes from this Episode:
“Your typical fractional CMO is going to give you the same type of thing as an internal CMO.” – Skip Wilson
“Advertising is getting a specific message to a specific audience to achieve some sort of specific singular result.” – Skip Wilson
“You can just do a quick Google search of what should a click through rate be in your industry? What should a conversion? What should a landing page be converting at?.” – Skip Wilson
“I think the biggest problem when I see business owners doing their own ads, is a reliance on the ad to sell. And no ad could ever sell.” – Skip Wilson
“There's nothing worse than not having solid follow up strategies or not asking for the appointment.” – Skip Wilson

Resources:

Skip Wilson:
LinkedIn: Skip Wilson
LinkedIn: DRAFT Advertising Technology
Facebook: DRAFT Advertising Technology
X: DRAFT Advertising Technology
Instagram: DRAFT Advertising Technology
YouTube: DRAFT Advertising Technology
Website: DRAFT Media Partners

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 121: Building Trust And Revenue Through Effective Storytelling

by Brad Friedman | The Digital Slice

Ep 121: Building Trust And Revenue Through Effective Storytelling

by Brad Friedman

Building Trust And Revenue Through Effective Storytelling

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Jacob Longoria talk about how to use creative storytelling to generate revenue for your business.

Jacob Longoria, Director Of Digital Marketing at Aesthetic Management Partners, is a marketing strategist and an expert in digital marketing. With over a decade of hands-on experience, Jacob has honed his expertise in marketing, leadership, and strategic planning, making him a visionary and creative storyteller in the field. His track record includes spearheading marketing initiatives that have generated over $20 million in trackable revenue and overseeing a digital marketing team that achieved seven-figure revenue milestones in less than 16 months. Jacob's accomplishments have earned him accolades like the Clickfunnels 2 Comma Club Award for generating over $4 million through a single funnel and recognition on industry-leading platforms.

Jacob is passionate about harnessing the power of digital marketing to transform businesses, and his commitment to excellence, innovative mindset, and collaborative spirit set him apart. With a reputation for delivering results that align with growth and revenue goals, Jacob is a sought-after expert in copywriting, digital marketing frameworks, advertising, and attracting the perfect client. He is dedicated to inspiring and providing value to his audience, making him an ideal guest for podcasts targeting founders, CEOs, online business owners, coaches, consultants, course creators, service providers, agencies, speakers, authors, and other entrepreneurs seeking insights into digital marketing systems with high returns.

In this Episode:

Jacob talks about the importance of storytelling to grow your business.
Jacob discusses the need for businesses to tell stories that persuades someone to fall in love with them, or in trust with them.
Jacob talks about AI and the future of content creation.
Jacob tells us that companies must attach a personal brand to the company itself in order to win.
Jacob also talks about the confusion with funnels and how to create a winning offer.

Quotes from this Episode:
“Being able to tell a story and share an idea through a story or be persuasive in some specific way I think is going to be something that is valued for decades to come.” – Jacob Longoria
“Stories are the very best way to attract cold audience attention and have that cold audience attention start to follow you or your company .” – Jacob Longoria
“We should have some sort of micro engagement as the intent of all of the content we put out.” – Jacob Longoria
“A winning offer is an offer that 100 percent creates a win win opportunity.” – Jacob Longoria

Resources:

Jacob Longoria:
LinkedIn: Jacob Longoria
X: Jacob Longoria
Speaker Page: Jacob Longoria
Website: Aesthetic Management Partners

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. Give the gift of a cleaner, more sustainable home.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 067: Double Your Revenue In 90 Days

by Brad Friedman | The Digital Slice

Ep 067: Double Your Revenue In 90 Days

by Brad Friedman

Double Your Revenue In 90 Days

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Simon Severino as they chat about how business owners go to market. How they enter a market. How to win a market. How to stay in the market. And how to enjoy crushing it in the market.

Simon Severino is the CEO of Strategy Sprints, Europe’s leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches does only one thing: Double the revenue of businesses in 90 days. Simon teaches Growth Strategy in select business schools and hosts the Strategy Sprints podcast.

Simon is the author of “Strategy Sprints.” Simon helps business owners in SaaS and Services run their company more effectively which results in sales that soar. Trusted by Google, Roche, Consilience Ventures, Amgen, AbbVie. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon is a TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and a member of the SVBS Silicon Valley Blockchain Society.

In this Episode:

Simon talks about how they enter a market. How to win a market. How to stay in the market. And, how to enjoy crushing it in the market.
Simon talked about the first thing a business owner needs to think about when they are getting started.
Simon talked about the difference between sales and marketing.
Simon talked about the three different ways you can get paid.
Simon also talked about the five tools you need when starting a business.

Quotes from this Episode:
“it started as Simon passionate about helping people solve this one big problem. How do we enter a market? How do we crush it in the market? How do we win and how do we enjoy it so that we stay in the game rather than quitting or, you know, losing.” – Simon Severino
“So most people start too early with marketing. Because marketing is fun.” – Simon Severino
“First, you turn your costs from fixed costs into variable costs. When there is more work, you have more costs. When there is zero work, you have zero costs. That's very important.” – Simon Severino
“Now you have increased your profitability by a lot, and this brings the fun back into business because now you have cash flow that you can redeploy into, you know, trainings for your people. Whatever is fun. You have a retreat in Bali” – Simon Severino
“Now, many of your competitors, if you are a financial advisor, if you are an accountant, an accountancy agency, financial agency, professional services. One thing I can tell you because I am in that space every day. So next year 2023, many of your competitors will be insolvent. You can buy them. So prepare now your cash flow, your profitability, your systems” – Simon Severino

Resources:

Simon Severino

Facebook: Strategy Sprints
LinkedIn: Simon Severino
Twitter: Strategy Sprints
Instagram: Strategy Sprints
YouTube: Strategy Sprints
Podcast: Strategy Sprints
Website: Strategy Sprints
Mastermind: Mastermind
Book: Strategy Sprints

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia