Stay Ahead Of The Competition And Grow Your Business With A CRM

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 109: Stop Marketing From A Textbook And Start Understanding Your Buyers

Ep 109: Stop Marketing From A Textbook And Start Understanding Your Buyers

by Brad Friedman

Stop Marketing From A Textbook And Start Understanding Your Buyers

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mark Donnigan as they chat about designing and executing marketing programs and go-to-market strategies for startup companies.

Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive innovation startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner takes all market.

Leveraging marketing and growth tactics that work such as category design, Mark produces real business results for early and growth-stage technology companies. Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build nimble, highly efficient marketing teams that routinely outperform larger marketing departments.

Mark is passionate about extracting the most value from every marketing dollar invested. He provides startup founders at all stages of growth with a way to build their revenue engine with high-impact marketing playbooks to reach their revenue goals and scale sustainably. Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he’s worked with.

Be prepared to have your marketing beliefs challenged and your business thinking put on tilt.

In this Episode:

Mark tells us about his transition from a rock star to leading sales and marketing teams.
Mark discusses his work with startups on their go to market strategy.
Mark mentions the importance of focusing on a holistic view of revenue.
Mark says it's important to know how your buyer buys.
Mark suggests it isn't always in your best interest to try to steal an employee from your biggest competitor.

Quotes from this Episode:
“When we talk about revenue and we talk about marketing anymore in today's market, they are closely correlated.” – Mark Donnigan
“The problem is, is that you as the founder have not gone into the market to speak to the market.” – Mark Donnigan
“The problem is that just managing the team doesn't translate to business results.” – Mark Donnigan
“But listen carefully, ask questions, understand, go and learn when you're at the next conference and you have a chance to talk to another CMO, or you get to meet a head of sales for another company.” – Mark Donnigan
“I really, really encourage that getting inside the business is, is just super critical.” – Mark Donnigan

Resources:

Mark Donnigan:
LinkedIn: Mark Donnigan
Facebook: Mark Donnigan
YouTube: Mark Donnigan
Website: Growth Stage Marketing
Article we talked about: CMO or Chief Business Builder?

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 080: Using The Power Of Story To Connect With Your Audience

Ep 080: Using The Power Of Story To Connect With Your Audience

by Brad Friedman

Using The Power Of Story To Connect With Your Audience

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Park Howell chat about the power of story to help leaders do a better job of connecting as quickly as possible with their audiences.

Business storytelling is growing in popularity because leaders know it works. But it’s not working for everyone because they don’t know the narrative frameworks to follow. They try the multi-step process of The Hero’s Journey or the Pixar Way, but that’s where they get lost.

That’s why Park starts all of his executive mentees off with the ABT (And, But, Therefore) agile narrative framework where all influential and persuasive storytelling starts. Then, he graduates his clients up to the Five Primal Elements of a Short Story for Big Impact followed by his 10-step Story Cycle System™. One client deemed Park “The World’s Most Industrious Storyteller” because of his proven system that has grown brands by as much as 600 percent.

Park is a 35+ year veteran of the brand marketing game, ran his own agency, Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago. He hosts the popular Business of Story podcast, which Feedspot named the #1 business storytelling podcast for 2022. The seven-year-old show is ranked among the top 10% of downloaded podcasts in the world.

A story is only as good as the villain is evil. That’s why Park helps his customers overcome boring messages by entertaining-to-educate, and that’s how he helps leaders excel through the stories they tell.

In this Episode:

Park talks about the power of storytelling for executive.
Park talks about why storytelling is more important now than ever.
Park talks about his “And, But, Therefore, Framework” and how you can use it to get someone's attention.
Park talks about the need to boil down your story, so you can tell it in less than 60 seconds .
Park also talks about diggin deep to find those moments in our lives that will make all the difference in our storytelling.

Quotes from this Episode:
“The first thing is to flip it from you to your audience. What's in it for them?” – Park Howell
“Very few communicators take the time to truly understand their audience. What is it they want in relation to what you have to offer, and why is that important to them?” – Park Howell
“They don't actually care about you. They don't care about your company. They don't care about your product or service. They care about what you make happen in their life.” – Park Howell
“Oh gosh. You can use the ABT anywhere and everywhere when you have to get someone's attention.” – Park Howell
“Find out those little moments in time that will make all the difference for them. And then you use that to start crafting the story.” – Park Howell
“I want you to now move from the general world into the specific world because the power of storytelling rests in the specifics.” - Park Howell
“As you are becoming a more confident and compelling storyteller, remember that the most potent story you'll ever tell is the story you tell yourself. So make sure that it's an epic one” - Park Howell

Resources:

Park Howell:
LinkedIn: Park Howell
Facebook: Business of Story
Twitter: Park Howell
Instagram: Park Howell
Website: Business of Story
And, here's the special discount link! Save 30% on The ABTs Of Agile Communication course right here

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 067: Double Your Revenue In 90 Days

Ep 067: Double Your Revenue In 90 Days

by Brad Friedman

Double Your Revenue In 90 Days

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Simon Severino as they chat about how business owners go to market. How they enter a market. How to win a market. How to stay in the market. And how to enjoy crushing it in the market.

Simon Severino is the CEO of Strategy Sprints, Europe’s leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches does only one thing: Double the revenue of businesses in 90 days. Simon teaches Growth Strategy in select business schools and hosts the Strategy Sprints podcast.

Simon is the author of “Strategy Sprints.” Simon helps business owners in SaaS and Services run their company more effectively which results in sales that soar. Trusted by Google, Roche, Consilience Ventures, Amgen, AbbVie. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon is a TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and a member of the SVBS Silicon Valley Blockchain Society.

In this Episode:

Simon talks about how they enter a market. How to win a market. How to stay in the market. And, how to enjoy crushing it in the market.
Simon talked about the first thing a business owner needs to think about when they are getting started.
Simon talked about the difference between sales and marketing.
Simon talked about the three different ways you can get paid.
Simon also talked about the five tools you need when starting a business.

Quotes from this Episode:
“it started as Simon passionate about helping people solve this one big problem. How do we enter a market? How do we crush it in the market? How do we win and how do we enjoy it so that we stay in the game rather than quitting or, you know, losing.” – Simon Severino
“So most people start too early with marketing. Because marketing is fun.” – Simon Severino
“First, you turn your costs from fixed costs into variable costs. When there is more work, you have more costs. When there is zero work, you have zero costs. That's very important.” – Simon Severino
“Now you have increased your profitability by a lot, and this brings the fun back into business because now you have cash flow that you can redeploy into, you know, trainings for your people. Whatever is fun. You have a retreat in Bali” – Simon Severino
“Now, many of your competitors, if you are a financial advisor, if you are an accountant, an accountancy agency, financial agency, professional services. One thing I can tell you because I am in that space every day. So next year 2023, many of your competitors will be insolvent. You can buy them. So prepare now your cash flow, your profitability, your systems” – Simon Severino

Resources:

Simon Severino

Facebook: Strategy Sprints
LinkedIn: Simon Severino
Twitter: Strategy Sprints
Instagram: Strategy Sprints
YouTube: Strategy Sprints
Podcast: Strategy Sprints
Website: Strategy Sprints
Mastermind: Mastermind
Book: Strategy Sprints

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

“When Choice is Demotivating: Can One Desire Too Much of a Good Thing?”

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

by Brad Friedman

Giving Customers Too Many Choices May Result In Fewer Sales

When you shop, are you more likely to make a purchase if you have more choices? Or, before you buy, do you prefer to narrow down the choices before making a decision? It seems logical to think if you offer customers more choices, they will purchase more. However, the opposite may be true. Find out about the findings of a university study on tis topic. In this episode of the Digital Slice podcast, I take a deep dive into an important sales tactic, and I share a personal story with you too.

In this Episode:

How to grow your business when you marketing and sales teams are working together as a team
How giving customers too many choices can lessen sales
A university study illustrating how providing too many choices can overwhelm customers
How providing more choices is attractive at first but can make buying decisions difficult for customers
How to apply this sales concept to digital marketing
My personal life-changing experience in helping my daughter pick her wedding dress
How helping your customers narrow their choices down helps them decide what to purchase

Quotes from this Episode:
“I’m a firm believer that your business’ success lies in the ability of your marketing team to work together with your sales team. Break down the silos!” - Brad Friedman
“I like to think of marketing as something that elicits a response from a lead.” - Brad Friedman
“Contrary to popular belief, too many choices can be bad for sales.” - Brad Friedman
“The fewer choices you give them, the easier it will be to make a choice.” - Brad Friedman
“But what could be more special for a dad than to have the honor of being with his daughter when she chooses the dress she will be married in. I can’t even describe how I felt or how incredible the experience affected our father-daughter relationship.” - Brad Friedman
“She had the sales tactic down. She limited our choices, and my daughter walked away with one or two dresses in mind.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia