Demystifying SEO: Tactics That Work

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 126: The Power Of SEO For Small Businesses

Ep 126: The Power Of SEO For Small Businesses

by Brad Friedman

The Power Of SEO For Small Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Sam Torres talk about using SEO and scraping data from the internet to grow your business.

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS.

She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She also has a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing.

In this Episode:

Sam talks about the role of SEO in helping businesses learn what their consumers are looking for and what questions they are asking.
Sam says we can grab public data from the internet to determine what our target audience is saying about our product or service.
Sam discusses how GDPR applies to a lot of businesses that do not think it applies to them.
Sam talks about mining specific types of data to answer business related questions.
Sam also talks about the need to look beyond Google for getting insights into who your customer is.

Quotes from this Episode:
“It's about bridging, what do people want, and how do we give it to them.” – Sam Torres
“What we've really seen is that if you're not willing to answer your consumer's question, somebody else will, and so they'll get the business.” – Sam Torres
“The biggest thing that I think a lot of small business owners or new businesses run into is just can your site be crawled?” – Sam Torres
“Are you sure you're actually talking to your customers or potential customers in the way that they want to be talked to?” – Sam Torres
“Keep up with privacy and what's going on and understand that with what AI is introducing it's going to be an evolving conversation.” – Sam Torres

Resources:

Sam Torres:
LinkedIn: Sam Torres
Twitter: Sam Torres
Website: Gray Dot Company

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions Volume 2,” by Ross Brand with a chapter by Brad Friedman
“100 Livestreaming & Digital Media Predictions Volume 3,” by Ross Brand with a chapter by Brad Friedman
“100 Livestreaming & Digital Media Predictions Volume 4,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 125: How To Get Your Clients Raving About You Online

Ep 125: How To Get Your Clients Raving About You Online

by Brad Friedman

How To Get Your Clients Raving About You Online

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Chris Kiefer discuss the importance of Google Reviews for small businesses like residential and commercial painting companies.

Chris Kiefer is an automation, data, & analytics genius and entrepreneur. In 2013 he founded SkEye Media, a top medical marketing and branding agency. Then, in 2016 launched Boolean Review, the highest converting Google review software in the market. And in 2022, Chris created Boolean Automation –a consulting arm that helps residential and commercial painting companies implement no-code automation solutions into their business to save hundreds of hours every month in manual data entry and reporting.

After investing a small fortune to earn his engineering degree from a private liberal arts college, he made a radical decision to become an entrepreneur only one year after graduating. His journey in the startup software world equipped him with a diverse skill set unique to running a business. Entrepreneurship forced him to realize that the only limitation to his success was himself; this cultivated a spirit of constant curiosity, with the assumption that there is always a better way. It also allowed him to hone his communication skills with various people in creative conversations, technical reports, sales meetings, and interpersonal conflicts.

He knows that “you are the average of the five people you spend the most time with,” so he incorporated weekly conversations with those already levels ahead. This love for learning was the impetus for launching his podcast, “The Pursuit of Purpose,” where he gets to share meaningful conversations with successful entrepreneurs and inspirational people.

Chris is passionate about exercise, CrossFit, adventure, and spending time with his wife and four kids in northern Idaho.

In this Episode:

Chris talks about the importance of Google reviews for local businesses.
Chris says not every business needs to have review but retail and service industries are likely to do better if they have reviews.
Chris disscusses using reviews to nurture your leads.
Chris says that if your business has a CRM you can use automation to reach out and ask clients for reviews.
Chris also talks about the 4 Rs of online reviews.

Quotes from this Episode:
“I love just kind of reverse engineering things to figure out how can I get something to give me the best result.” – Chris Kiefer
“It is absolutely critical to be found online because that's what we all do.” – Chris Kiefer
“I'm not going to call a plumber that's got a one star rating or even a three star rating with a couple of reviews when there's another business right next to it that's got 400, 4.8 average.” – Chris Kiefer
“I also am a big believer in solving one thing really, really well. And then integrating well.” – Chris Kiefer
“The goal is to have a consistent, steady cadence of reviews.” – Chris Kiefer

Resources:

Chris Kiefer:

Instagram: Pursuit of Purpose Podcast
Website: Boolean Review
Website: Chris Kiefer

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 124: Reaching A Global Audience: Cultural Marketing Strategies That Work

Ep 124: Reaching A Global Audience: Cultural Marketing Strategies That Work

by Brad Friedman

Reaching A Global Audience: Cultural Marketing Strategies That Work

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Max Gomez Montejo discuss marketing in multiple countries, getting your website found, and more.

Max Gomez Montejo is the influential Chief Marketing Officer at NextNet Media, a company at the cutting edge of data-driven marketing solutions. His visionary leadership extends to various brands, most notably The HOTH, a renowned search engine marketing firm that empowers businesses to amplify their online visibility. The HOTH offers a comprehensive range of services, including managed SEO, PPC, blog content creation, and link building, making it a onestop destination for enhancing search engine traffic. Moreover, The HOTH provides a reseller SEO program tailored for agencies, affiliates, and consultants, expanding its impact within the digital marketing landscape.

Max’s professional journey boasts a rich variety of experience in e-commerce, travel, telecommunications, and B2B sectors. At NextNet Media, his strategic acumen and digital marketing expertise have propelled the company to the forefront of the industry. Through Max’s guidance, NextNet Media consistently delivers remarkable returns on investment, solidifying its reputation as an industry leader.

Going beyond his corporate accomplishments, Max shares his knowledge and wisdom as a guest professor at multiple universities. His dedication to shaping the marketing leaders of tomorrow underscores his commitment to the industry’s future and continuous innovation.

In this Episode:

Max talks about the importance of marketers knowing who their audience is.
Max says we sometimes need to learn our audience's language and culture to be successful.
Max tells us there are different challenges in every country.
Max talks about the importance of following up with leads quickly.
Max also talks about the importance of backlinks.

Quotes from this Episode:
“I think marketers should be ready to start marketing to different avatars, different audiences regarding their demographics.” – Max Montejo
“If you don't engage with a lead within an hour of the lead sharing information with you, consider that lead to be lost 80% of the time.” – Max Montejo
“Make sure that you appear in different searches when it comes to long tail keywords.” – Max Montejo
“Link building is still one of the most important factors when it comes to increase search engine ranking.” – Max Montejo
“With AI, it's going to be like a never ending race just to keep creating content. But the quality is something you need to pay attention to.” – Max Montejo

Resources:

Max Gomez Montejo:
LinkedIn: Max Montejo
Website: NextNet Media

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 113: It’s Q4! Are You Taking Full Advantage Of The Amazon Platform?

Ep 113: It's Q4! Are You Taking Full Advantage Of The Amazon Platform?

by Brad Friedman

It's Q4! Are You Taking Full Advantage Of The Amazon Platform?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mike Begg as they take a close look at what it takes to successfully sell your product on the Amazon platform.

Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building efficient businesses.

In this Episode:

Mike describes how he works with companies, typically CPG brands or physical product brands to sell more products on the Amazon platform.
Mike talks about the importance of SEO and the images you use in your listings.
Mike says you don't necessarily need an enormous budget to be successful on Amazon .
Mike talks about Amazon's conversion rate being higher than other e-commerce platforms.
Mike also talks about the importance of making sure your product is categorized properly on Amazon .

Quotes from this Episode:
“The most important thing about starting on Amazon is the content that you create for your listing.” – Mike Begg
“You've got to make sure that you have the product titles, the bullet points and the product descriptions optimized to be found within search.” – Mike Begg
“So while the SEO aspects help your product become visible, the images are going to help with the conversion and the click through rates.” – Mike Begg
“At the end of the day, Amazon makes money from sales, whether it's their own products or whether it's a third party selling the products.” – Mike Begg
“If you are selling an e-commerce at all, you need to be on Amazon.” – Mike Begg

Resources:

Mike Begg:
LinkedIn: Michael Begg
LinkedIn: AMZ Advisers
Facebook: Amz Advisers
X: Mike Begg
Instagram: Mike Begg
Instagram: AMZ Advisers
YouTube: Amz Advisers
Website: Amz Advisers

The two programs we talked about can me found on the AMZ Advisers website.

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia