Every few years or so, consumers tell us they’re fed up with digital advertising. It’s intrusive, it’s offensive, it’s spammy. Fair enough.
Heck, even I get fed up with advertisements, particularly when they try to act like they aren’t ads but still interrupt your search like a popup. I was frankly happy to read recently that Google is going to ding apps that interfere with the mobile experience. (more…)
I keep hearing about the need to write quality content to improve your search rankings and generally improve your SEO. Why wouldn’t you want to write quality content in the first place? Last month, I discussed what a good time it is to revisit your website and give it a tune up to make sure it’s optimized and working for you to help generate revenue in 2015. This month, let’s discuss optimizing your content to reflect the new realities of what good content looks like. (more…)
It’s been a busy updating season for Google and SEO. In late September, it released an update to its Panda algorithm, which may not affect you very much if you’ve been playing by Google rules and not trying to get away with black hat or spammy practices. Moreover, Panda gives local businesses a good reason to revisit their content because it came after another update, Pigeon, which focuses on searches for local businesses. (more…)
Google Analytics sounds a lot more complicated than it really is. It’s probably the word “analytics” that trips people up. It brings to mind college courses like probability and statistics that me and many of my pre-law friends avoided. (more…)
Image courtesy of ddpavumba / FreeDigitalPhotos.net
Attracting new clients through inbound marketing and SEO are marketing practices financial service providers are using more and more. It makes good business sense and provides returns matching, if not exceeding, traditional advertising. (more…)
