Do You Write Quality Content Just For The SEO?
I keep hearing about the need to write quality content to improve your search rankings and generally improve your SEO. Why wouldn’t you want to write quality content in the first place? Last month, I discussed what a good time it is to revisit your website and give it a tune up to make sure it’s optimized and working for you to help generate revenue in 2015. This month, let’s discuss optimizing your content to reflect the new realities of what good content looks like. (more…)
It’s been a busy updating season for Google and SEO. In late September, it released an update to its Panda algorithm, which may not affect you very much if you’ve been playing by Google rules and not trying to get away with black hat or spammy practices. Moreover, Panda gives local businesses a good reason to revisit their content because it came after another update, Pigeon, which focuses on searches for local businesses. 
Google Analytics sounds a lot more complicated than it really is. It’s probably the word “analytics” that trips people up. It brings to mind college courses like probability and statistics that me and many of my pre-law friends avoided. 
When it comes to search engine optimization (SEO), there are a lot of misconceptions floating around the Internet. Some see SEO as a mysterious and secret process rather than the often-straightforward practice of improving a web site’s visibility in search results based on relevant content. Unfortunately, many listen to this false information and end up harming their own site’s rankings in the process. Below are some of the common SEO myths. 
