Most well balanced online marketing campaigns will involve a combination of search engine optimization (SEO) and pay-per-click advertising, usually through the Google AdWords platform. But if you have to be more selective with your advertising budget, which approach is better, organic search rankings or AdWords? (more…)
Google Authorship. Have you ever noticed a page of search results with a picture of the author next to some of them? Were you wishing that your picture could be next to your article? If so, you are already familiar with the benefits of Google Authorship. So what is Google Authorship exactly and how can it improve my site’s SEO? (more…)
Google Hummingbird, a new search algorithm used by Google, was formally introduced last September even though Google starting using Hummingbird in August. The primary stated reason for this update is for Google to provide more relevant search results. (more…)
A steady flow of content is an essential piece of your marketing strategy. If you want to have a successful online presence, you need to make it easier for your customers to find you. One of the best ways to do that is through your content creation. And, if you don't have a steady flow of content to add to your blog or website, you will have a more difficult time generating the type of traffic you need to be successful. (more…)
This Guest Post was written by Diana Gomez, Marketing Coordinator at Lyoness America.
So you've hired a great designer, software developer, brand consultant and marketing team. Maybe you even sprung for a writer to optimize your product pages. But what about the obligatory “About Us” page? How much importance have you placed on it? (more…)
