The Small Business Guide to How to Get More Leads
This week’s Guest Post was written by Emily Stone a writer with many years of experience in writing about online marketing insights and web designing. Emily currently works for Web123, a web design company in Melbourne.
The most successful businesses know how to get leads to bolster their business and maintain a high level of profitability. Leads can help your business grow, but you have to know how to generate a high volume of leads to succeed. Your website should act as an essential business tool that generates leads for your business 24 hours a day. (more…)
Social media marketing for small business is more important today than ever before. There isn't anything customers look for more in a business than trust, credibility, and the ultimate in transparency. Small businesses, however, may think this approach matters more for major corporations where consumers have automatic suspicion about what goes on behind the scenes. If you're a small business owner, you can't assume consumers will place immediate trust in you just because you're an independent business and they can often see and touch the owner. 
An inbound marketing strategy sometimes gets overlooked by smaller businesses that think they need to do more outbound marketing to capture their demographics. Yet, outbound marketing still uses too much of the cheerleader sales approach for promotion purposes. Nowadays, the overly adamant sales approach reminds most people of something resembling spam. Consumers prefer a more natural approach to marketing, including more personalization. 
Small Business is the backbone of this country. I shudder to think what our economy would be like without small businesses providing jobs and tax revenue in every city and town in the U.S. 
It’s been a busy updating season for Google and SEO. In late September, it released an update to its Panda algorithm, which may not affect you very much if you’ve been playing by Google rules and not trying to get away with black hat or spammy practices. Moreover, Panda gives local businesses a good reason to revisit their content because it came after another update, Pigeon, which focuses on searches for local businesses. 
