![[Book Review] X: The Experience When Business Meets Design](https://friedmansocialmedia.com/wp-content/uploads/2016/10/xcover-lrg-e1476756798997.jpg)
[Book Review] X: The Experience When Business Meets Design
Consumers often take for granted their interaction and experiences with the products in their lives. Whether it's sitting in your car and driving it, tasting the food and drink at your favorite restaurant or holding your smartphone in your hands or to your ear, your belongings shape how you live your life. And, whether you realize it or not, you react to them. Many take this for granted because we live our lives in the physical world, experiencing it through your senses and reacting to it with your emotions and thoughts. (more…)
Social media marketing for small business is more important today than ever before. There isn't anything customers look for more in a business than trust, credibility, and the ultimate in transparency. Small businesses, however, may think this approach matters more for major corporations where consumers have automatic suspicion about what goes on behind the scenes. If you're a small business owner, you can't assume consumers will place immediate trust in you just because you're an independent business and they can often see and touch the owner. 
An inbound marketing strategy sometimes gets overlooked by smaller businesses that think they need to do more outbound marketing to capture their demographics. Yet, outbound marketing still uses too much of the cheerleader sales approach for promotion purposes. Nowadays, the overly adamant sales approach reminds most people of something resembling spam. Consumers prefer a more natural approach to marketing, including more personalization. 
